“I had my biggest monthly income to date, got fully booked with 1:1 clients 3 months in advance, and had a £13k launch of my new programme that you played a big part in helping me to develop. [And] I feel I could trust you to handle anything I brought up with kindness and compassion.”– Lucy Green, Business Coach & Development Consultant

Hi! I'm Ruth, and I support sensitive, values-led humans to own their ambition and to grow & scale their businesses with grace and ease.

It is totally possible to run a business that is both profitable and incredibly fulfilling and that honours who you are at core. Business really is an incredible vehicle for self-expression, and I want this for everyone.

“Ruth exudes a calm confidence and doesn't hold back from challenging you when she knows it will move you on. She totally embodies what she shares with others and you can tell. I highly recommend working with her”– Lisa Harmer, Ecopsychotherapist


The blog is where to go for values-based and intuitive business advice and strategy, with topics ranging from trusting yourself as a business owner, to the simple way to start your email newsletter, and how to plan your own maternity leave.

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Quietly Ambitious is a podcast for sensitive and ambitious online business owners and creatives, that dives deep into how it really feels – and what it really takes – to build a business that honours our whole self, unapologetically.

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It's no secret that I save my best written content for my weekly emails! When you sign up you'll also get access to a resource library of useful guides including workbooks & journalling prompts for sensitive business owners.

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“I love the way Ruth combines a really practical support with quite a deeply intuitive approach. She seems to know exactly what people are needing but conveyed in a really grounded, accessible way.”– Sarah Gray, Herbal Therapist