Episode #10: Jen Carrington on Creativity, Finding Your Voice, & “Secret Weapon” Content

Today’s guest is the brilliant Jen Carrington, who has taught me so much about doing work that truly fits around me. This interview is full of so much goodness! We spoke a lot about writing and developing a strong voice across a “content ecosystem”, finding your “secret weapon” content, being creative outside of our work, starting a business young, and the mindset work that has led Jen to where she is now.

Show Notes

Jen has taught me so much about doing work that truly fits around me. This interview is full of so much goodness! We spoke a lot about writing and developing a strong voice across a “content ecosystem”, including blogging, podcasting and weekly newsletters, how each of these elements play into Jen’s business as a whole, and finding your “secret weapon” content. We also chatted about staying in love with our businesses, being creative outside of our work, starting a business young, the mindset work that has led Jen to where she is now, and saving for taxes!

There’s a trap you can fall into as a business owner where you think your business is everything… a big thing I’ve learned is, my business is important but it’s not my whole life and there’s a whole version of me outside of this business that needs nurturing, and needs to play and explore.

– Jen Carrington

Some of the things we talked about:

  • Loving your business like a marriage (even in the less fun times)
  • How Jen developed such a strong voice
  • Jen’s content ecosystem, including blogging, podcasting & weekly newsletters
  • Some of the newsletters we love and why
  • Finding your “secret weapon” in your content ecosystem
  • Attracting clients in a really organic way that feels good
  • Being creative outside of your business
  • Jen’s favourite writers and books
  • Our shared experience of starting a business young
  • The mindset work that has led Jen to where she is now
  • And saving for taxes!

Links from this episode:

  • Jen’s website and Instagram account
  • Jen’s podcasts: Make it Happen and Letters from a Hopeful Creative
  • Newsletters Jen mentioned: Alexandra Franzen, Paul Jarvis, Jessica Rose Williams, Wandering Aimfully, Jamie Varon & Nicole Antoinette
  • Books Jen mentioned: “Chasing Hilary” by Amy Chozick, “Little Fires Everywhere” and “Everything I never Told You” by Celeste Ng, “Daring Greatly” by Brene Brown, “Tiny Beautiful Things” by Cheryl Strayed and “Like A Mother” by Angela Garbes.

I think we underestimate how big of a task it is to uncover, claim and use your voice in whatever content stream you’re using, but that’s kind of where the magic happens… someone could read something without your name on it and still know it’s from you.

– Jen Carrington

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