In this post we’re going to dig into how you feel about what you’re selling – which, of course, journalling is the perfect tool for.
Before we dive in, let me make it clear what I mean by offers. Online, they can include one to one services, group programmes, ecourses, memberships or digital products like ebooks. They can also include physical products or offline services.
It might not sound like good business advice to focus on feelings first, but as sensitive business owners our feelings can massively impact the way we actually show up and sell whatever it is we’ve created.
“Focusing on how we feel is a great way to get our creative juices flowing, to come up with ideas we may not have otherwise given ourselves permission to consider”
Selling consistently can feel like a drag if the thing you’re talking about doesn’t light you up. But when it feels right, you’ll find it easier to share it with others, and your excitement is often what helps them make a decision to buy it. And there really is magic to be found in really crafting an offer you believe in from the start, rather than one that simply looks good on paper.
It's important to note, though, that something that feels good to you can also feel scary at the same time. If you’ve never sold anything like it before, you should feel a little bit scared. As long as there’s another part of you that feels right, that’s a good sign!
But how you feel is just one piece of the puzzle, so in the following journaling prompts you’ll find lots of options to help you brainstorm your offer from different angles.
Challenge yourself to use a different prompt each day. Or if you find that one is really juicy and useful to you, don’t be afraid to use it more than once.
“Remember, magic happens in the journal. You’ll get ideas written on the page that you never would have accessed if you’d simply “thought” about it.”
- Here is a list of results that I could turn into a product or service for my clients… [Now go through those lists of results and choose those that could be turned into a process that you could sell as a new service/ product.]
- 10 things my audience struggle with and 10 product ideas I can create to help solve their problems… [Get into their minds – what do they need help with? What keeps them up at night? What do they always ask you about? And how can you translate this to new offer ideas?]
- Here’s what I have the capacity to create and deliver to people right now… [How are you feeling about time and energy right now? Does that affect how you’d like to deliver your next offering?]
- What is the thing that most excites me or lights me up to sell right now? [Forget all the “what ifs” for a moment. What feels exciting?]
Why not also try reading or writing out the following affirmations as part of your daily routine and see how it makes you feel? Take what works for you and leave the rest.
- I believe in the value of my offers.
- I am committed to selling products and services that truly light me up. It is safe for me to create offers based on what feels good to me.
- It is safe for me not to create an offer that looks good on paper, if I don’t feel like it. It is safe for me to let go of a profitable idea if it no longer feels aligned.
- I choose to no longer create offers purely based on what I think I “should” be doing.
- I trust that if an idea comes to me easily, I deserve to charge whatever price feels good to me.
This stuff is simple, but it’s not always easy. My new course, Journaling for Business Owners, explores this and so much more, including: busting through resistance to journalling, how to do it in a way that will boost your biz and make you money, creating a ritual that works for you, 5 powerful daily practices & more. You can join here!