yay! if you signed up for a specific thing, it’s on its way to your inbox now…
while you wait, here’s something else for you…
✨ Maybe you want to save time on your marketing, and find a way to connect with people outside of social media (so you’re not mercy to the algorithm, or the possibility of Zuckerberg closing down your account!)
✨ Are you looking for an easier way to make the money you need to make your business sustainable (aka profitable without requiring you to work 12-hour days)?
✨ Do you want to fiiiiiinally get around to building that engaged email list that’s been on your to-do list for months (or years)?
email templates, no-fluff workbooks…
you get it all included!
*& did someone say free updates for the lifetime of the course?*
The way I do email marketing isn’t the way everyone else does it: it’s human & natural… it’s even fun!
💫 It’s fun, and it’s creative (not just another “thing to do”)
💫 It connects with my right people
💫 It makes being visible & selling what I do easier
💫 Most importantly: it fits around who you are as a person.
Low on time? We’ll prioritise the easiest route to your goal.
If you’ve tried and failed at other things before, it’s probably because they didn’t take you into account. I’m going to show you that there is a better way to do all this.
If you’re ready to start letting things be easier in your business, and to change the way you market your business for the better, I’d love to have you!
hi, I’m ruth & cultivating an engaged email list is the best business decision I’ve made
I’ve been earning a living online since 2008. I’ve been the breadwinner since 2016. And I’ve built a 6-figure business off the back of my email list, which I sell to often.
But here’s the thing – I have an amazing relationship with my subscribers. I have excellent open rates. People respond to my emails. AND they buy what I have to sell.
It hasn’t always been so easy for me. For the first few years of my business I struggled to reach people consistently, trying every marketing avenue under the sun. I stressed about paying the rent on time. I was overwhelmed. I burned myself out. I tried to follow everyone else’s way of marketing and it just felt icky.
Things had to change in my business. I had to make it work for me. I had to do it my way. I had to stop trying to be like all the other extroverted online marketers out there. Cultivating an engaged email list was the best decision I made on that journey.
Fast forward a few years and I was literally making sales when I was asleep, when I was on holiday, even when I was in labour, thanks to the power of email marketing (my way – the nice way!)
My values are at the absolute heart of my business – as I’m sure they are for you too – and one of those values is to do things in a way that feels good to me. I promise it is possible to sell with heart in your emails, in a way that still gives your subscribers tonnes of value, and to do it often – because it’s exactly what I do!
“I’d been somewhat paralysed by fear of not wanting to bombard my mailing list… and it had gone dormant. So thank you for being the kick up the backside that I needed.”
Grania O’Brien, Ink & Paper Design
“My biggest area to work on was self-promotion (no surprise there then – that’s all of us I guess!) and I love that you offered really aligned ways to address this.”
Helen Rebello, writer, podcaster & mentor
“Launching a newsletter is something I’ve needed to do for a long time, and the way you broke it down made it seem so doable!”
“The material that Ruth has put together is so comprehensive and I know I’ll be digging into it for months to come. I’d highly recommend Cultivate to anyone who wants to do email marketing in a way that feels good!”
Alana Holloway, Holistic Healing Coach
“I now have an email strategy that will give long lasting effects throughout my business life.”
Fiona Barnett, Hiccups & Juice handmade clothing
“You recognised that this stuff can be overwhelming and gave us a really clear way to rationalise and prioritise what we wanted to do – thank you!”
Jo Hooper, mental health at work mentor
“I don’t think I would’ve understood fully the value of a mailing list without you!”
Meghan Hutchins, artist & virtual assistant
“Thank you for putting together a really simple way to knuckle down and get to grips with an email list.”
A note from ruth...
I know you’ve probably bought lots of courses and wondered whether they’d work for you.
The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
I’m going to show you that there is a better way to do all this.
So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.
So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
When does the course start and finish?
You get access to the entire course as soon as you purchase so that you can dive into whatever you need to work on right now.
I already have an email list. Is the course for me?
If you have a list but want to learn how to clean it up and reengage your people, Refresh & Declutter could be for you. Or you might like to look at my full email marketing course Cultivate.
How much money do I need to spend on email marketing?
You’ll need to sign up to an email marketing service provider. The one I use – ConvertKit, is $29 per month for the basic plan (they also have a limited free plan). I also recommend MailerLite which has a completely free plan – yay!
How long will I have access to the course?
You get lifetime access to future updates of the core course content. I will add a disclaimer here – lifetime means for however long I keep the course up for sale. It does not guarantee that you’ll have access until you’re 100!
Who is the course for?
For bloggers, creatives, coaches, makers, service providers, small business owners… anyone who wants to utilise the power of an email list to build connections with their audience and to sell what they do in an easier way.
Is this a self-study course?
Yes! You get access to the entire course as soon as you purchase so that you can dive into whatever you need to work on right now.
Any other questions?
The quickest way to get in touch is to use the little chat widget you should see hovering in the bottom left of the screen, or feel free to DM me on Instagram.