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“Ruth’s Cultivate course was such a game-changer for me. It gave me the confidence and inspiration to get my email list growing from scratch after I accidentally lost my old one – whoops! I have come back to her tips again and again and by following her advice I’ve grown my list from 0-1000+ and turned subscribers into customers too. I can’t recommend it highly enough!”
“I’d been somewhat paralysed by fear of not wanting to bombard my mailing list… and it had gone dormant. So thank you for being the kick up the backside that I needed.”
“My biggest area to work on was self-promotion (no surprise there then – that’s all of us I guess!) and I love that you offered really aligned ways to address this.”
“Launching a newsletter is something I’ve needed to do for a long time, and the way you broke it down made it seem so doable!”
“The material that Ruth has put together is so comprehensive and I know I’ll be digging into it for months to come. I’d highly recommend Cultivate to anyone who wants to do email marketing in a way that feels good!”
“I now have an email strategy that will give long lasting effects throughout my business life.”
“You recognised that this stuff can be overwhelming and gave us a really clear way to rationalise and prioritise what we wanted to do – thank you!”
“I don’t think I would’ve understood fully the value of a mailing list without you!”
“Thank you for putting together a really simple way to knuckle down and get to grips with an email list.”
You get access to the entire course as soon as you purchase so that you can dive into whatever you need to work on right now. There is a 6-stage roadmap which I ask you to start with first, so that you can work through this at a pace that works for you.
Yes! If you have a list but want to learn how to better communicate with that list, and to sell with heart & ease, the course is for you.
This really depends on what you want to achieve and what level you’re already at. You’ll want at least an hour a week just to read through the lessons, but more time for implementing what you learn. I know we are all busy so I have two things to say: firstly, you won’t need to implement absolutely everything right away. You’ll develop a plan that works for you. Secondly, you do have lifetime access to the course (for as long as I run it), so you have time to catch up. There’s also a brand new private podcast option so you can listen on the go!
You’ll need to sign up to an email marketing service provider. The one I use – ConvertKit, is $29 per month for the basic plan (they also have a limited free plan). I also recommend MailerLite which has a completely free plan – yay!
You get ongoing access to the course materials. Although the course will no longer be for sale, the member area will be up and running for a long time. I have lots of people inside this course so no plans on taking that side of it down.
Disclaimer: if I do decide to “retire” the member area of the course – which I have no plans to do – I will always give you a lot of notice and make it downloadable before I do.
The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
I’m going to show you that there is a better way to do all this.
If you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.
So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
The content in this course is delivered via both video and audio, plus transcripts and notes for each lesson.
You’ll get access to the entire course to work through yourself. It’s not your average “course” – it’s more a powerful resource hub with a roadmap to help you choose what to work on next – whether that’s growing your list numbers, selling to your list, automating your emails or simply getting started.
You’ll get access to the materials for the lifetime of the course, and general access to me via my client-only Facebook group. I’ll also let you know how you can join in any live rounds in future.
For bloggers, creatives, coaches, makers, service providers, small business owners… anyone who wants to utilise the power of an email list to build connections with their audience and to sell what they do in an easier way.
You might have an email list already & want to step up your game, or maybe you’re brand new. Either way, Cultivate will support you to make more sales via email, the soulful way.
Yes, yes and yes! I’ve designed each step to build on the last in a simple way, suitable for anyone who is new or not that tech-y (though, inevitably, there are some techy things that you need to do, but I’ve included some tutorials to help, and it’s really a one-time hurdle to overcome). In fact this is less about the tech than it is (a) cultivating the mindset you need to believe in your work and sell what you do and (b) build a real connecting with your audience.
And if you don’t yet have a website (perhaps you’ve got a social media following instead), you can still cultivate and sell to an engaged list, so the lessons still apply.
Yes! We have an entire module on growing your list in a way that works for you.
This is the last time this course will be available. I stand by everything, and this is my most comprehensive course, however I’m retiring it purely to focus on other topics. I’ll still be available in my client-only facebook group to support you with Cultivate-related questions.