CULTIVATE IS CURRENTLY CLOSED. CLICK BELOW TO RECEIVE MY FREE 5-DAY LIST BUILDING CHALLENGE INSTEAD

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Want an easier way to consistently sell what you do,
in a way that feels good and fun?

✨ Maybe you want to save time on your marketing, and find a way to connect with people outside of social media (so you're not mercy to the algorithm, or the possibility of Zuckerberg closing down your account!)

✨ Are you looking for an easier way to make the money you need to make your business sustainable (aka profitable without requiring you to work 12-hour days)?

✨ Do you want to fiiiiiinally get around to building that engaged email list that's been on your to-do list for months (or years)?

✨ AND know exactly what to send to your subscribers, how often to write to them, with the confidence to share the value of what you do & sell without annoying them?

introducing…

CULTIVATE

The Easier Way to Sell More of What You Do (like a human who cares about people & wants to get well paid)

I'll teach you exactly what to do to go from overwhelmed, inconsistent or indecisive to simply and effectively connecting with your email subscribers and selling to them, often, without it ever feeling “icky”.

My simple & powerful email system is the backbone of my two 6-figure businesses:

And I'll help you create your own unique email marketing system that you can use over and over again – just like I did – for the lifetime of your business. It’s the best way to bring in consistent sales without feeling like you have to hustle and show up in a way that doesn’t feel good to you.

I'm a HUGE believer in reducing overwhelm & taking imperfect action, which Cultivate is all about.

The way I do email marketing isn't the way everyone else does it: it's human & natural… it's even fun!

💫 It’s fun, and it’s creative (not just another “thing to do”)
💫 It connects with my right people
💫 It makes being visible & selling what I do easier
💫 Most importantly: it fits around who you are as a person.

Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!

If you’ve tried and failed at other things before, it’s probably because they didn’t take you into account. I’m going to show you that there is a better way to do all this.

If you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!

Here's what we'll be covering to take you from overwhelm or deadly silence to easily selling what you do by email (all inside a resource hub that's cleverly designed for taking fast action without the stress)

6-Stage Overwhelm-Free Roadmap

This is a comprehensive course taking you from the very beginning, to growing & scaling. But don't get overwhelmed! Just follow the 6-stage roadmap and take the quiz to get started in a way that supports your business where it is right now (whether that's getting started, growing your list, nurturing that list, or selling & automating… we've got you covered!)

Get Off To A Flying Start (Without Overwhelm)

Although we cover lots of advanced strategy as part of Cultivate, it's also suitable for beginners who want to get started the right way, without overwhelm. This introductory module will guide you through, one step at a time, if you need it.

The Mindset You Need to Sell What You Do with Ease

Understand the real reason you’re not selling as much as you want to sell – your feelings around selling and the value you offer – and what to do about this. Get crystal clear on the goal of your email list, & the commitment you're making, to help you truly know in your bones that the “numbers” aren’t what matters. 

Grow Your List of Right-for-you Subscribers (The Simpler Way)

How to get your next (or first!) subscribers, hopefully this week – this includes freebies, hashtags, challenges & creative ideas I've used that feel easy. Plus longer term strategies to keep growing on autopilot in time.

Nurturing & Connecting With Your Audience (So They Engage & Buy)

Know the difference between value emails and offer emails, have the confidence you'll always know what to send, learn how to make an impression on people, delight your subscribers and take them on a journey with you over time (which = loyal customers).

Key Elements of Effective Emails (That Get Opened & Make Sales)

How to get your emails opened in the first place, and how to make sure people pay attention (without needing to be a great “writer”), what to include inside to get them taking action or buying what it is you’re offering, examples of specific sales emails and plenty of prompts to keep you taking action

Your Unique System to Keep It Simple, Sustainable & Effective

Create your own unique system that keeps you moving, sending those emails, and doing it as easily as possible, plus how to keep track of and repurpose old emails to save you time (and do so in a way that your audience will still enjoy), & launching the easier way with email.

BONUS: Fears, Challenges, & Making It Work for You

How to get over the fear of sending emails (or people subscribing & unsubscribing!), how to keep things growing & selling once the course is over, how to tie the working into everything else you're doing to show up online, and troubleshooting when things don't work or feel hard.

email templates, no-fluff workbooks… you get it all included!

*& did someone say free updates for the lifetime of the course?*

The Template Library

There are lots of email templates and checklists for writing them included throughout the course. I've organised them all into a template library to make it super easy for you to access any email you want, as and when you need it.

Private Course Podcast

All students will have access to a private course podcast – past students have loved this! You’ll be able to listen to all lessons on the go in your podcast player. This can make all the difference to you actually getting the work done.

Designed to Get You Implementing

Every week of the programme comes with its own checklist to help you get things done the simple way. There’s also a workbook and sometimes tutorials to get you taking action. And if you feel like you’re missing anything, just ask in the group.

Lifetime Updates

You’ll get lifetime updates to the core trainings in a membership area of my website (which means you don’t have to use Facebook if you don’t want to). Things are always evolving online, and I’ll make sure you get the most up to date content.

Accessibility & Different Learning Styles Covered

The content in this course is delivered via both video and audio, and we are working on adding full transcripts, closed captions and notes to all of the lessons. This will be completed in 2021.

Here are your options…

still want to grow your list, the sensitive way? then click here for my free 5-day challenge instead

100% MONEY BACK GUARANTEE

I want you to be 100% confident when you enroll in Cultivate. Which is why you’re protected with our 100% risk-free 14 day money back guarantee.

I can't promise the specific results you'll get from building your email list, but if you go into it with a willingness to do it imperfectly, I know you'll come away with a powerful new tool for your business.

BONUS ALERT✨ if all that wasn't enough, you'll also get…

Customer Journey Training & Workbook

All of your customers will go on a journey with you, through your different content & offers. This training explains how email marketing fits into this, and what you need to do to make sure you reach people at every single stage.

Ongoing Support in Client-Only Group

Join my VIP customer-only Facebook group for regular q&as if you need me. Feel free to share your wins & wobbles too – we're all there to support each other. Note: You don't need Facebook – everything else will be available on your membership side.

hi, I'm ruth & cultivating an engaged email list is the best business decision I've made

Hi, I’m Ruth. I've been earning a living online since 2008. I’ve been the breadwinner since 2016. And I’ve built a 6-figure business off the back of my email list, which I sell to often.

But here’s the thing – I have an amazing relationship with my subscribers. I have excellent open rates. People respond to my emails. AND they buy what I have to sell.

It hasn’t always been so easy for me. For the first few years of my business I struggled to reach people consistently, trying every marketing avenue under the sun. I stressed about paying the rent on time. I was overwhelmed. I burned myself out. I tried to follow everyone else’s way of marketing and it just felt icky.

Things had to change in my business. I had to make it work for me. I had to do it my way. I had to stop trying to be like all the other extroverted online marketers out there. Cultivating an engaged email list was the best decision I made on that journey.

Fast forward a few years and I was literally making sales when I was asleep, when I was on holiday, even when I was in labour, thanks to the power of email marketing (my way – the nice way!)

My values are at the absolute heart of my business – as I’m sure they are for you too – and one of those values is to do things in a way that feels good to me. I promise it is possible to sell with heart in your emails, in a way that still gives your subscribers tonnes of value, and to do it often – because it’s exactly what I do!

& that's everything I’ll share with you in Cultivate.

You're in the right place to get results with your emails if…

  • You don’t have time to be everywhere, so you want to effectively increase your income by working smarter, not harder, in a way that feels good to you.
  • You want to spread your message & sell your thing
  • Maybe you have a social following that you want to direct to an email list (aka. an asset you own)
  • You may already have a list but get stuck on what to send/ don’t use it to its full potential OR you don’t have a list yet and want some accountability to get it done the right way from day one

This might not be the right choice for you right now if…

  • You want to follow a one-size-fits all blueprint of email templates and sales sequences (there are templates, but they're for you to make your own)
  • You don’t want to prioritise your email list right now, or have time to cultivate long-lasting and fruitful relationships with your subscribers
  • You're not up for digging into the feelings & going deep around sales & marketing as well as the juicy practical stuff
  • You're not up for learning/ outsourcing a really small amount of tech in the beginning that'll set you up for a long-lasting asset

We have business owners at all different stages inside Cultivatewhether you're just starting out, you're nurturing that list, or you're scaling with systems & automations, we've got you covered!

“Ruth's Cultivate course was such a game-changer for me. It gave me the confidence and inspiration to get my email list growing from scratch after I accidentally lost my old one – whoops! I have come back to her tips again and again and by following her advice I've grown my list from 0-1000+ and turned subscribers into customers too. I can't recommend it highly enough!”

Holly June Smith, celebrant and coach

“I’d been somewhat paralysed by fear of not wanting to bombard my mailing list… and it had gone dormant. So thank you for being the kick up the backside that I needed.”

Grania O’Brien, Ink & Paper Design

“My biggest area to work on was self-promotion (no surprise there then – that's all of us I guess!) and I love that you offered really aligned ways to address this.”

Helen Rebello, writer, podcaster & mentor

“Launching a newsletter is something I’ve needed to do for a long time, and the way you broke it down made it seem so doable!”

 Dr Georgina Green, book coach

“I now have an email strategy that will give long lasting effects throughout my business life.”

Fiona Barnett, Hiccups & Juice handmade clothing

“You recognised that this stuff can be overwhelming and gave us a really clear way to rationalise and prioritise what we wanted to do – thank you!”

Jo Hooper, mental health at work mentor

“I don’t think I would’ve understood fully the value of a mailing list without you!”

Meghan Hutchins, artist & virtual assistant

“Thank you for putting together a really simple way to knuckle down and get to grips with an email list.”

Huma Qureshi, writer & online course creator

A note from ruth...

I know you’ve probably bought lots of courses and wondered whether they’d work for you.

The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!

I’m going to show you that there is a better way to do all this.

So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.

So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!

Here are your options…

still want to grow your list, the sensitive way? then click here for my free 5-day challenge instead

100% MONEY BACK GUARANTEE

I want you to be 100% confident when you enroll in Cultivate. Which is why you’re protected with our 100% risk-free 14 day money back guarantee.

I can't promise the specific results you'll get from building your email list, but if you go into it with a willingness to do it imperfectly, I know you'll come away with a powerful new tool for your business.

Frequently Asked Questions

When does the course start and finish?

You get access to the entire course as soon as you purchase so that you can dive into whatever you need to work on right now. There is a 6-stage roadmap which I ask you to start with first, so that you can work through this at a pace that works for you.

I already have an email list. Is the course for me?

Yes! If you have a list but want to learn how to better communicate with that list, and to sell with heart & ease, the course is for you.

How much time do I need to dedicate to the course?

This really depends on what you want to achieve and what level you’re already at. You’ll want at least an hour a week just to read through the lessons, but more time for implementing what you learn. I know we are all busy so I have two things to say: firstly, you won’t need to implement absolutely everything right away. You’ll develop a plan that works for you. Secondly, you do have lifetime access to the course (for as long as I run it), so you have time to catch up. I'm also adding a brand new private podcast option so you can listen on the go!

How much money do I need to spend on email marketing?

You’ll need to sign up to an email marketing service provider. The one I use – ConvertKit, is $29 per month for the basic plan (they also have a limited free plan). I also recommend MailerLite which has a completely free plan – yay!

How long will I have access to the course?

You get lifetime access to future updates of the core course content. I will add a disclaimer here – lifetime means for however long I keep the course up for sale. It does not guarantee that you’ll have access until you’re 100! It also does not include access to group mentoring calls that may be added as bonuses.

What makes this course different?

The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!

I’m going to show you that there is a better way to do all this.

So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.

So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!

How accessible is the course content?

The content in this course is delivered via both video and audio, and we are working on adding full transcripts, closed captions and notes to all of the lessons. This will be completed in 2021.

Is this a self-study course or a group mentoring programme?

You'll get access to the entire course to work through yourself. It's not your average “course” – it's more a powerful resource hub with a powerful roadmap to help you choose what to work on next – whether that's growing your list numbers, selling to your list, automating your emails or simply getting started.

You'll get access to the materials for the lifetime of the course (and they will be updated if I ever make any changes), and general access to me via my client-only Facebook group. I'll also let you know how you can join in any live rounds in future.

Who is the course for?

For bloggers, creatives, coaches, makers, service providers, small business owners… anyone who wants to utilise the power of an email list to build connections with their audience and to sell what they do in an easier way.

I’m brand new/ suck at tech/ don’t have a website - is this course for me?

Yes, yes and yes! I’ve designed each step to build on the last in a simple way, suitable for anyone who is new or not that tech-y (though, inevitably, there are some techy things that you need to do, but I’ve included some tutorials to help, and it's really a one-time hurdle to overcome). In fact this is less about the tech than it is (a) cultivating the mindset you need to believe in your work and sell what you do and (b) build a real connecting with your audience.

And if you don’t yet have a website (perhaps you’ve got a social media following instead), you can still cultivate and sell to an engaged list, so the lessons still apply.

Will this course teach me how to get new subscribers?

Yes! We have an entire module on growing your list in a way that works for you.

When will you run the course again?

I will most likely run the course again, but have no current plans to do so and it might not include live access to me and 1:1 office hours. So now is definitely the best time join.

Any other questions?

The quickest way to get in touch is to use the little chat widget you should see hovering in the bottom left of the screen, or feel free to DM me on Instagram.

CULTIVATE IS CURRENTLY CLOSED. CLICK BELOW TO RECEIVE MY FREE 5-DAY LIST BUILDING CHALLENGE INSTEAD

CULTIVATE IS CLOSED - SIGN UP FOR THE FREE CHALLENGE INSTEAD