SPARK : Intentional Content Planning
(workbook & guide)
In this guide, I walk you through my content planning system, which I’ve been developing since 2008. When I sit down to create I always have an idea to run with, leaving more mental space to do what I really want to do: better connect with my audience & get my work out into the world.
The guide culminates in you coming up with a year’s worth of content ideas – you can use them for blogs, podcasts, emails, social media & more – which is a lot easier and quicker to do than you might think with my prompts & worksheets.
This guide is for you if…
You want a simple way to come up with more ideas
You want to be more consistent with your content, but you sometimes struggle to keep up
You want the benefits of planning without always having to stick to a rigid schedule
Your content is more than just content – it matters to both you and your audience
You want to create more space in your life & business for what matters
* What ‘Content’ Means & Why It Matters
* Your Content Goals & Knowing Your Audience
* Flexible Ways to Stick to A Schedule
* 5 Exercises to Generate 52 Weeks’ Worth of Topics
* Putting Your Ideas Into Action
* Reducing Overwhelm & Repurposing Your Content
All delivered as a PDF ebook, with 15 different exercises/ worksheets in total, to make it easy to come up with content ideas (at least one for every week of the year).
Why I created 'Spark'
I started my blog in 2008 and landed my first freelance writing clients later that same year. I went from completing everything last minute (and staying up way too late) to planning months in advance and managing a team of writers to create content for website owners around the world.
It’s taken me a while, but I’ve finally got a reliable planning system that means I’m pretty much never struggling for ideas at the last minute. In fact, I’d go as far as to say that planning content is my superpower (albeit a pretty dull one)
Planning content in this way means that I am able to show up more consistently for my audience, I can be more strategic with the way I publish it, and I never run out of ideas. In short, it gives me the potential to achieve more with my business.
And planning isn’t just good for business, it’s good for me. Doing everything last minute is stressful, and now I’ve created space for when life just happens. It means I’m covered if I want to travel last minute, and it meant I was able to take around 4 months off for maternity leave.
Planning and creating content can feel very overwhelming, but it needn’t be. My hope for you is that, by planning things properly, it’ll actually feel less stressful and way more doable.
Believe me when I say that I am a “last minute” kind of person. If you’d have told me a few years ago that I’d be so organised, I’d never have believed you. If I can do it, so can you!