In this guide, I walk you through my content planning system, which I’ve been developing since 2008. When I sit down to create I always have an idea to run with, leaving more mental space to do what I really want to do: better connect with my audience & get my work out into the world.
The guide culminates in you coming up with a year’s worth of content ideas – you can use them for blogs, podcasts, emails, social media & more – which is a lot easier and quicker to do than you might think with my prompts & worksheets.
* What ‘Content’ Means & Why It Matters
* Your Content Goals & Knowing Your Audience
* Flexible Ways to Stick to A Schedule
* 5 Exercises to Generate 52 Weeks’ Worth of Topics
* Putting Your Ideas Into Action
* Reducing Overwhelm & Repurposing Your Content
All delivered as a PDF ebook, with 15 different exercises/ worksheets in total, to make it easy to come up with content ideas (at least one for every week of the year).
“Spark was absolutely invaluable when I carried out a recent audit of all of the content I produce (blog, podcast, instagram, weekly emails). It helped me establish what was genuinely important to say and, crucially, got me planning the more focused and productive content that needs to lie ahead. Effective content planning can be such a stumbling block as a small business owner, and it can end up eating up great chunks of time with little to show for it, but Spark really helped focus and smooth the process for me.” – Jo Dymock of Ochre & Flax