launch your next offer without the overwhelm, the hustle or the relentless emotional rollercoaster

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Does “launching” bring up mixed feelings for you?

You know it’ll drum up excitement and sales – BUT on the other hand…

✗ the thought of launching more often feels exhausting: there’s always so much to figure out, not to mention the level of visibility required

✗ you don’t want to burn out your audience (or you!) by selling “too often”

✗ your experience of launching so far has been less than positive, leading to anxiety, comparisonitis and the need to hide away for weeks afterwards

The good news is you get to break the rules, find a simpler way and do it all in alignment with who you are ✨

At the start of 2023 I was burnt out, had to drastically reduce my 1:1 client schedule & launch more 1:many offers instead…

…but I didn’t want to replace one problem with another and burn myself out with back-to-back launches.

I was also struggling with forcing myself to do it the way everyone said I “should”. I’d been in a cycle of one big launch followed by weeks (sometimes months) of silence and relying on payment plans to keep me going.

Sound familiar?

I knew there had to be a better way to keep the momentum going in between the more “visible” periods.

I was nervous, but I made a commitment to myself to keep things as easy as possible: to repurpose and to launch (and re-launch) more often.

Spoiler alert: my commitment paid off (big time)

Here’s what happened when I committed to “laidback launching”…

➤ In 2022 I served 354 paying clients across 256 transactions.

➤ In 2023 I served 663 paying clients across 1238 transactions!

For transparency: those numbers don’t include sign ups from bundles, but they do include payment plans & subscriptions.

➡️ That’s almost 2x as many customers and nearly 5x as many transactions. And a huge chunk of those payments came from “laidback launches”.

I’ll share all of the lessons with you in this training which will cost you a fraction of what just one laidback launch has the potential to bring in.

Here’s what the laidback launch shift leads to…

You won’t have to clear your entire schedule every time you launch, you can actually relax and live your life while the sales come in (and discover the joy of stress-free launching – really!)

You’ll have a sustainable process you can call on between more visible phases of your business, that builds & gets easier each time.

✨ And I’m all for stretching your comfort zone, but not constantly. As a neurodivergent introvert, “laidback launching” is how I make it work and prioritise my health and wellbeing when I need to step off the gas.

The Laidback Launch training will cover:

  • How to know when to lean back vs stretch in a launch, and which traditional launch rules to break in a way that works for you
  • How to plan your entire laidback launch (in weeks or days)
  • The difference between laidback launching a new vs existing offer
  • My simple marketing prepping process that allows me to sit back and do other things once the launch starts
  • My best selling mini email sequences & social posts
  • My process for repurposing launch content again and again in a way that feels good and actually sells
  • Using “urgency” in alignment with your values (more on that below)

So that by the end of the training you’ll have a repeatable and sustainable system for launching and re-launching your offers that doesn’t require loads of extra work, that keeps up sales momentum even when you don’t want to be visible and that you’ll rinse & repeat again & again.

➕ Q&A session (with the ability to pre-submit questions even if you can’t be there live)

➕ And you have 3 ways to access the content:

✨ Join in live on March 20th, 4pm GMT (12pm EDT/ 9am PDT)
✨ Watch the replay with ongoing access
✨ Listen to the private podcast version of the replay

The training will last between 90-120 minutes

Let’s talk launch values for a sec…

It’s one thing learning the strategy, it’s quite another implementing it if it doesn’t feel like “you”.

If you’ve avoided traditional launch tactics because they feel, well, “icky” or “pushy” I get it!

My core philosophy is that we get to make more sales in alignment with our values, with who we are, with what we need and how we work best.

This is not one-size-fits all and there are plenty of opportunities throughout the training to:

(a) tailor this to you as the unique human you are

(b) dig into any feelings it all brings up (because, laidback as this may be, putting our work into the world is always going to bring up feelings!)

READY FOR MORE sales, the laidback way?

Launch your next offer without the overwhelm, the hustle or the relentless emotional rollercoaster, uncovering a repeatable laidback launch system that works for you and in alignment with your values.

From perfect launch timing to perfect prep, discover how to achieve maximum results with minimum fuss!

Just $294 (or 3 payments of $99)


This offer is new so I can’t share testimonials (yet) but here’s what past clients have to say about working with me on sales…

“Lightbulb moment – I get to create sales processes that are totally suited to my ideal clients, while also looking after my own time and energy. I feel like I have a better relationship with selling now.”

Soulful Sales Summit Participant

“Your course transformed the ways I think about sales and marketing – from work that didn’t feel like me to thinking about ways of connecting, serving, and building relationships!”

Roanne, Art By Roanne

Everything has been transformed to prioritise joy, alignment, rest. I’ve fallen in love with my 1:1 programme, I’ve found joy in creating content, I trust my own needs/feelings/decisions more, I am going after my big dream, I am genuinely a happier human being.”

Isis Sturtewagen, Coach

“Ruth is all about helping you create a pathway to your desires and goals so it works for YOU… in a way that feels powerful and gentle at the same time.”

Past 1:1 Client


I’m Ruth – a 6-figure copywriter turned business coach & mentor to heart-led & driven service-based business owners and coaches, author of the book ‘quietly ambitious’, and host of the Soulful Sales Show.

I believe in business as a vehicle for self-expression and meaningful impact in the world. And to make that possible, you need to market your business in integrity with your full self (thoughtful, complex, brave, scared, overwhelmed, ambitious, awkward, & everything in between).

Magic can happen when you break the rules and do things differently! 

PS. I’m also a massive introvert, feminist, and 90s-music fan. I currently live in the South East of England, with my husband Chris and my son Rowan.

Frequently Asked Questions

Personally some of my laidback launches are scheduled within a couple of hours. However, for it to be that quick you’d need content from past launches to repurpose. If you’re creating content from scratch then you’ll want to dedicate a day at least to batching, or create the content as you go.

It all really depends on what content you’ve already got in your business, and how familiar you are with your marketing channels (mainly email marketing, but can include social media). I’ll guide you through setting realistic timelines that respect your pace and schedule.


You should already have a platform to reach your people on (usually email marketing, but it could be social media).

You should also already have a way to sell your offers, like a shopping cart (but maybe it’s just a google doc with a PayPal button, that works too!)

Apart from that you don’t need anything else, you’re using what you’ve already got or can create ready for the launch.

This is for you if you already have an offer (or you don’t have an offer but want this training in your back pocket at the pre-launch price for when you do). I’ve tested it with self-study courses, live rounds, group programmes, 1:1 offers and memberships.

You also need some sort of pre-existing audience for this to work. Laidback launching does NOT include audience growth.

The people I work with tend to be heart-led, and often describe themselves as sensitive or neurodivergent. If you’re looking to sell and do business in a way that truly honors yourself—your energy, your personality, and your version of success—then you’re in the right place.

Laidback launching requires you to already have an offer (see the question below for more info about types of offers). You also need some sort of pre-existing audience for this to work. Laidback launching does NOT include audience growth.

So if you don’t have either of those, you can still take the training as part of your launch planning (or just to have in your back pocket at the pre-launch price for when you’re ready), but you’ll need to have separate support to create your offer and grow your audience. For the latter, you may want to join my $7 membership the Soulful Growth Club.

Laidback launching is versatile! The principles taught in this training can be tailored to fit all kinds of offers. But as an example, I have personally used this for a super low ticket $7 membership launch, flash sales on mid-price courses, plus courses/ group programmes that cost up to $1K. It also works with 1:1 services that have a special time limited offer or bonus.

Yes, however this is a one-off very discounted pre-launch price. In future, the training will sell for $294 and won’t be run live, so you won’t be able to ask questions. This is an exclusive pre-order discount. And even if you can’t come live, you can submit your questions in advance if you have any.