NEW LIVE WORKSHOP
LAIDBACK LAUNCHING
Does “launching” bring up mixed feelings for you?
You know it’ll drum up excitement and sales – BUT on the other hand…
✗ the thought of launching more often feels exhausting: there’s always so much to figure out, not to mention the level of visibility required
✗ you don’t want to burn out your audience (or you!) by selling “too often”
✗ your experience of launching so far has been less than positive, leading to anxiety, comparisonitis and the need to hide away for weeks afterwards
The good news is you get to break the rules, find a simpler way and do it all in alignment with who you are ✨
Launch your next offer without the overwhelm, the hustle or the relentless emotional rollercoaster, uncovering a repeatable laidback launch system that works for you and in alignment with your values.
From perfect launch timing to perfect prep, discover how to achieve maximum results with minimum fuss!
Just $294 (or 3 payments of $99)
“Lightbulb moment – I get to create sales processes that are totally suited to my ideal clients, while also looking after my own time and energy. I feel like I have a better relationship with selling now.”
“Your course transformed the ways I think about sales and marketing – from work that didn’t feel like me to thinking about ways of connecting, serving, and building relationships!”
“Everything has been transformed to prioritise joy, alignment, rest. I’ve fallen in love with my 1:1 programme, I’ve found joy in creating content, I trust my own needs/feelings/decisions more, I am going after my big dream, I am genuinely a happier human being.”
“Ruth is all about helping you create a pathway to your desires and goals so it works for YOU… in a way that feels powerful and gentle at the same time.”
Personally some of my laidback launches are scheduled within a couple of hours. However, for it to be that quick you’d need content from past launches to repurpose. If you’re creating content from scratch then you’ll want to dedicate a day at least to batching, or create the content as you go.
It all really depends on what content you’ve already got in your business, and how familiar you are with your marketing channels (mainly email marketing, but can include social media). I’ll guide you through setting realistic timelines that respect your pace and schedule.
You should already have a platform to reach your people on (usually email marketing, but it could be social media).
You should also already have a way to sell your offers, like a shopping cart (but maybe it’s just a google doc with a PayPal button, that works too!)
Apart from that you don’t need anything else, you’re using what you’ve already got or can create ready for the launch.
This is for you if you already have an offer (or you don’t have an offer but want this training in your back pocket at the pre-launch price for when you do). I’ve tested it with self-study courses, live rounds, group programmes, 1:1 offers and memberships.
You also need some sort of pre-existing audience for this to work. Laidback launching does NOT include audience growth.
The people I work with tend to be heart-led, and often describe themselves as sensitive or neurodivergent. If you’re looking to sell and do business in a way that truly honors yourself—your energy, your personality, and your version of success—then you’re in the right place.
Laidback launching requires you to already have an offer (see the question below for more info about types of offers). You also need some sort of pre-existing audience for this to work. Laidback launching does NOT include audience growth.
So if you don’t have either of those, you can still take the training as part of your launch planning (or just to have in your back pocket at the pre-launch price for when you’re ready), but you’ll need to have separate support to create your offer and grow your audience. For the latter, you may want to join my $7 membership the Soulful Growth Club.
Laidback launching is versatile! The principles taught in this training can be tailored to fit all kinds of offers. But as an example, I have personally used this for a super low ticket $7 membership launch, flash sales on mid-price courses, plus courses/ group programmes that cost up to $1K. It also works with 1:1 services that have a special time limited offer or bonus.
Yes, however this is a one-off very discounted pre-launch price. In future, the training will sell for $294 and won’t be run live, so you won’t be able to ask questions. This is an exclusive pre-order discount. And even if you can’t come live, you can submit your questions in advance if you have any.