Recorded 5-day Bootcamp


A week of support & strategic action-taking to create your next freebie that connects with more of your right people & naturally leads to sales of your offer.

yes, I want in!

Want to deliver incredible free value to your audience and get more paid sign ups to your offers?

Using freebies as a way to grow your email list is not a new strategy. However, in the age of AI and subscribers overwhelmed with overflowing inboxes, the strategy for freebie success has evolved.

There’s a way to share free value with your subscribers in a way that is easier for you and genuinely helpful to your subscribers, naturally leading them to paid offers that are right for them, so you’ll:

✨ stop worrying that nobody is paying attention to your emails
✨ forget the myth of “freebie seekers” who never buy
✨ sell more of what you do (in a way that feels like you)

I’ve taught hundreds of students how to craft freebies that help both your audience and the bigger picture of your business.

Want my support to do the same in this recorded 5-day bootcamp?

Introducing the $10 Bootcamp…

Join me in this recorded 5-day bootcamp, where you’ll create a strategic freebie that authentically connects to your right people in a way that naturally leads to more sales of your paid offers.

All based on 5 powerful daily actions that make it simple, with plenty of live support and group encouragement to make sure you actually do this (say goodbye to endless brainstorming and putting it off for “later”!)

For Just $10 You Will ::

  • Receive 5+ actionable steps to craft your powerful freebie
  • Learn how to dramatically reduce creation time
  • Master the art of freebies that convert to sales
  • Turn free value into a core part of your sales process

Delivered via video, private podcast & actionable text lessons.

…plus each step can be completed in just 30 minutes a day – yet the benefits you’ll see will have a long-lasting impact.

join the bootcamp for $10

[or get it free as part of the $7 Soulful Growth Club membership]

What Past Students Have To Say

I have never run this particular bootcamp before, but here’s what
past students had to say about previous bootcamps:

“I have come back to Ruth’s tips again and again and by following her advice I’ve grown my list from 0-1000+ and turned subscribers into customers too”

“For too long I’ve been relying on social media… plus, you’ve helped me start transforming my belief around selling too”

” I feel happier, more relaxed and inspired about it all. It feels less of a marketing task and more of a joy that I get the pleasure of focusing on. So thank you Ruth for a wonderful challenge…it was a brilliant and inspiring week.”

“My biggest area to work on was self-promotion and I love that you offered really aligned ways to address this.”

how would results like these change your business for the better? 

When you join the 5-day bootcamp, we’ll make sure you’re building a system for (a) bringing more right fit people into your world and (b) making sure you’re set up to invite them into the right offers for them.

Here’s what we’ll cover ::

All daily tasks can be completed in 30 mins or less

Pre-Work: The Mindset of Strategic & Soulful Freebies
Before we begin you’ll have access to a bonus lesson from me diving into the key mindset shifts that’ll make this process easy and effective for you.

Day 1: Crafting Transformational Freebies
The first step is to make sure your freebie is genuinely useful to your right people as a valuable sneak peek into your work & gateway to your paid offers.

Day 2: Find Your Freebie Format
Next you’ll decide how to best deliver your freebie in a high-impact, low-overwhelm way (for both you and your audience)

Day 3: Create Your Engaging Freebie
You’ll be surprised at how quickly your freebie can come to life when you follow my steps for outlining and repurposing pre-existing content into something special.

Day 4: Landing Pages That Connect
Get my exact template that converts regularly at 60-70%+ that’ll help you translate your freebie transformation into what your right people actually want

Day 5: Launch Your Freebie With A Bang
Finally we’ll talk next steps and launching your freebie in a way that gives your business – and sales – an immediate and long-term boost.

join the bootcamp for $10

[or get it free as part of the $7 Soulful Growth Club membership]


I’m Ruth – a 6-figure copywriter turned business coach & mentor to heart-led & driven service-based business owners and coaches, author of the book ‘quietly ambitious’, and host of the soulful sales show podcast.

I believe in business as a vehicle for self-expression and meaningful impact in the world. And to make that possible, you need to market your business in integrity with your full self (thoughtful, complex, brave, scared, overwhelmed, ambitious, awkward, & everything in between).

Cultivating an engaged email list allowed me just that. I have an incredible relationship with my subscribers, & make sales even when I’m not “showing up” (which works well as a tired introvert!) And it all started with a freebie!

PS. I’m also a massive introvert, feminist, and 90s-music fan. I currently live in the South East of England, with my husband Chris and my son Rowan.


The lessons are between 30-60 minutes each (though I won’t judge if you decide to watch me back on 2x speed).

To keep it super-actionable, I’ll also send a daily email with your action step designed to be completed within just 30 minutes.

All the content is delivered via text and/ or short videos with transcripts and a private podcast feed to make it easy to keep up.

Absolutely! You may find the daily actions take you longer if you have no prior content to repurpose or use as inspiration, however it is so worth completing this process at any stage of business.

Yes! In fact, already having freebies and offers means you’re in the very best position to elevate their performance and repurpose content to create your most engaging freebie yet.

So if you either want to upgrade your freebie or create a new one, especially in a way that ties into your paid offers, you’re in the right place with this bootcamp.

Email is a powerful tool for connecting with your audience and driving sales, so it’s well worth investing in. That said, this bootcamp is only $10 and there are free solutions to create your freebie.

No worries, just send an email to or send a message directly using the little chat button on the bottom right hand corner of the page.


sign up now

[or get it free as part of the $7 Soulful Growth Club membership]