LIVE ROUND STARTS MARCH 1st

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Want an easier way to consistently sell what you do,
in a way that feels good and fun?

Maybe you want to save time on your marketing, and find a way to connect with people outside of social media (so you're not mercy to the algorithm, or the possibility of Zuckerberg closing down your account!)

Are you looking for an easier way to make the money you need to make your business sustainable (aka profitable without requiring you to work 12-hour days)?

Do you want to fiiiiiinally get around to building that engaged email list that's been on your to-do list for months (or years)?

AND know exactly what to send to your subscribers, how often to write to them, with the confidence to share the value of what you do & sell without annoying them?

All of these things re possible for you – it's how I have built my business – & I want the same for you too.

Introducing… Cultivate

The Easier Way to Sell More of What You Do (like a human who cares about people & wants to get well paid)

I'll teach you exactly what to do to go from overwhelmed, inconsistent or indecisive to simply and effectively connecting with your email subscribers and selling to them, often, without it ever feeling “icky”.

My simple and powerful email marketing system is the backbone of my two 6-figure businesses.

And I'll help you create your own unique email marketing system that you can use over and over again – just like I did – for the lifetime of your business. It’s the best way to bring in consistent sales without feeling like you have to hustle and show up in a way that doesn’t feel good to you.

I'm a HUGE believer in reducing overwhelm & taking imperfect action, which Cultivate is all about.

The way I do email marketing is different…

💫 It’s fun, and it’s creative (not just another “thing to do”)
💫 It connects with my right people
💫 It makes being visible & selling what I do easier
💫 Most importantly: it fits around who you are as a person.

Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!

If you’ve tried and failed at other things before, it’s probably because they didn’t take you into account. I’m going to show you that there is a better way to do all this.

If you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!

JOIN NOW & DO IT YOUR WAY

cultivating an engaged email list is the best business decision I've made

Hi, I’m Ruth. I've been earning a living online since 2008. I’ve been the breadwinner since 2016. And I’ve built a 6-figure business off the back of my email list, which I sell to often.

But here’s the thing – I have an amazing relationship with my subscribers. I have excellent open rates. People respond to my emails. AND they buy what I have to sell.

It hasn’t always been so easy for me. For the first few years of my business I struggled to reach people consistently, trying every marketing avenue under the sun. I stressed about paying the rent on time. I was overwhelmed. I burned myself out. I tried to follow everyone else’s way of marketing and it just felt icky.

Things had to change in my business. I had to make it work for me. I had to do it my way. I had to stop trying to be like all the other extroverted online marketers out there. Cultivating an engaged email list was the best decision I made on that journey.

Fast forward a few years and I was literally making sales when I was asleep, when I was on holiday, even when I was in labour, thanks to the power of email marketing (my way – the nice way!)

My values are at the absolute heart of my business – as I’m sure they are for you too – and one of those values is to do things in a way that feels good to me. I promise it is possible to sell with heart in your emails, in a way that still gives your subscribers tonnes of value, and to do it often – because it’s exactly what I do!

& that's everything I’ll share with you in Cultivate.

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You're in the right place to get results with your emails if…

  • You don’t have time to be everywhere, so you want to effectively increase your income by working smarter, not harder, in a way that feels good to you.
  • You want to spread your message & sell your thing
  • Maybe you have a social following that you want to direct to an email list (aka. an asset you own)
  • You may already have a list but get stuck on what to send/ don’t use it to its full potential OR you don’t have a list yet and want some accountability to get it done the right way from day one

This might not be the right choice for you right now if…

  • You want to follow a one-size-fits all blueprint of email templates and sales sequences (there are templates, but they're for you to make your own)
  • You don’t want to prioritise your email list right now, or have time to cultivate long-lasting and fruitful relationships with your subscribers
  • You're not up for digging into the feelings & going deep around sales & marketing as well as the juicy practical stuff
  • You're not up for learning/ outsourcing a really small amount of tech in the beginning that'll set you up for a long-lasting asset

We have business owners at all different stages inside Cultivatewhether you're just starting out, you're nurturing that list, or you're scaling with systems & automations, we've got you covered!

Here's what we'll be covering to take you from overwhelm or deadly silence to easily selling what you do by email (all inside a resource hub that's cleverly designed for taking fast action without the stress)

we start on Monday, March 1st

Introduction: Get Things Off To A Flying Start (Without Overwhelm)

Choose a roadmap to power through the course in a way that supports your business where it is right now (whether that's getting started, growing your list, nurturing that list, or selling & automating… we've got you covered!) Plus get clear on the commitment you're making and why this matters to you.

The Mindset You Need to Sell What You Do with Ease

Understand the real reason you’re not selling as much as you want to sell – your feelings around selling and the value you offer – and what to do about this. Get crystal clear on the goal of your email list to help you truly know in your bones that the “numbers” aren’t what matters.

Grow Your List of Right-for-you Subscribers (The Simpler Way)

How to get your next (or first!) subscribers, hopefully this week – this includes freebies, hashtags, challenges & creative ideas I've used that feel easy. Plus longer term strategies to keep growing on autopilot in time.

Nurturing & Connecting with Your Audience (So They Engage & Buy)

Know the difference between value emails and offer emails, have the confidence you'll always know what to send, learn how to make an impression on people, delight your subscribers and take them on a journey with you over time (which = loyal customers).

Key Elements of Effective Emails (That Get Opened & Make Sales)

How to get your emails opened in the first place, and how to make sure people pay attention (without needing to be a great “writer”), what to include inside to get them taking action or buying what it is you’re offering, examples of specific sales emails and plenty of prompts to keep you taking action

Your Unique System to Keep It Simple, Sustainable & Effective

Create your own unique system that keeps you moving, sending those emails, and doing it as easily as possible, plus how to keep track of and repurpose old emails to save you time (and do so in a way that your audience will still enjoy), & launching the easier way with email.

BONUS: Fears, Challenges, & Making It Work for You

How to get over the fear of sending emails (or people subscribing and unsubscribing!), how to keep things growing & selling once the course is over, how to tie the working into everything else you're doing to show up online, and troubleshooting when things don't work or feel hard.

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email templates, group support, private podcast, no-fluff workbooks… you get it all included!

*and did someone say direct 1:1 access to me is also included?*

✨LIVE ROUND BONUS ALERT✨
you also get direct 1:1 access to me across a month!

I'll be running 1:1 office hours every single week in March via the audio and text-based messaging app, Voxer (available on desktop & phone). Believe me when I say this is powerful. Currently my 1:1 package is £5K, so this is something to take advantage of. You can also ask me questions in the group at any time.

VALUE = £1600

Click here to view the office hour dates/ times

There'll be plenty of opportunity to chat to me 1:1 via Voxer with the following 7 periods of *optional* office hours…

Note – you can message me at any time during these windows, which means all time zones should be catered for!

  • Onboarding office hours (to decide on your roadmap through the course) Monday 1st between 9am-6pm GMT
  • Tues 9th: 9am-6pm GMT * Mon 15th: 9am-6pm GMT
  • Thurs 18th: 9am-5pm GMT
  • Tues 23rd: 9am-5pm GMT
  • Mon 29th: 9am-6pm GMT
  • And closing office hours (to decide on next steps after the live round) on Wednesday 31st March 9am-5pm GM

If you want that kind of 1:1 access to me (we can usually work through some really focused stuff with a little bit of back and forth) then make sure you sign up now. Next time Cultivate is open, it's unlikely I'll be offering this level of support.

And you also get access to all of the following…

The Template Library

There are lots of email templates and checklists for writing them included throughout the course. I've organised them all into a template library to make it super easy for you to access any email you want, as and when you need it.

Private Course Podcast

All students will have access to a private course podcast from March 1st – past students have loved this! You’ll be able to listen to all lessons on the go in your podcast player. This can make all the difference to you actually getting the work done.

Private Facebook Group

I’ll be there every weekday in March. Whether you’ve got questions about the training, need help with a subject line, or want feedback on an email you’ve written, I’ve got you covered. Feel free to share your wins & wobbles too – we're all there to support each other. Note: You don't need Facebook – everything else will be available on your membership side.

Designed to Get You Implementing

Every week of the programme comes with its own checklist to help you get things done the simple way. There’s also a workbook and sometimes tutorials to get you taking action. And if you feel like you’re missing anything, just ask in the group.

Accountability System

Each week I'll send you a form to check in with your progress and questions. This is not designed to add pressure, simply as a way to consolidate your thoughts and to make sure I can fully support you through the process.

Lifetime Updates

You’ll get lifetime updates to the core trainings in a membership area of my website (which means you don’t have to use Facebook if you don’t want to). Things are always evolving online, and I’ll make sure you get the most up to date content.

BONUS ALERT✨
if all that wasn't enough, you'll also get…

Customer Journey Training & Workbook

All of your customers will go on a journey with you, through your different content & offers. This training explains how email marketing fits into this, and what you need to do to make sure you reach people at every single stage.

Ongoing Support After Live Round Finishes

All students will be invited to join my VIP customer-only Facebook group once the live round finishes and the pop-up Cultivate group closes. I'll have regular q&as there if you need me!

“Ruth's Cultivate course was such a game-changer for me. It gave me the confidence and inspiration to get my email list growing from scratch after I accidentally lost my old one – whoops! I have come back to her tips again and again and by following her advice I've grown my list from 0-1000+ and turned subscribers into customers too. I can't recommend it highly enough!”

Holly June Smith, celebrant and coach

“I’d been somewhat paralysed by fear of not wanting to bombard my mailing list… and it had gone dormant. So thank you for being the kick up the backside that I needed.”

Grania O’Brien, Ink & Paper Design

“My biggest area to work on was self-promotion (no surprise there then – that's all of us I guess!) and I love that you offered really aligned ways to address this.”

Helen Rebello, writer, podcaster & mentor

“Launching a newsletter is something I’ve needed to do for a long time, and the way you broke it down made it seem so doable!”

 Dr Georgina Green, book coach

“I now have an email strategy that will give long lasting effects throughout my business life.”

Fiona Barnett, Hiccups & Juice handmade clothing

“You recognised that this stuff can be overwhelming and gave us a really clear way to rationalise and prioritise what we wanted to do – thank you!”

Jo Hooper, mental health at work mentor

“I don’t think I would’ve understood fully the value of a mailing list without you!”

Meghan Hutchins, artist & virtual assistant

“Thank you for putting together a really simple way to knuckle down and get to grips with an email list.”

Huma Qureshi, writer & online course creator

A note from ruth...

I know you’ve probably bought lots of courses and wondered whether they’d work for you.

The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!

I’m going to show you that there is a better way to do all this.

So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.

So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!

Here are your options…

*prefer to pay in $ USD instead? Just click here*

LIVE ROUND STARTS MARCH 1st

Frequently Asked Questions

When does the course start and finish?

We kick off on Monday, March 1st and you have live support from me right until the end of the month! You get access to the entire course from March 1st so that you can dive into whatever you need to work on right now.

Is this a self-study course or a group mentoring programme?

It's a bit of both. You'll get live access to me (including 1:1 office hours) throughout March 2021, and you'll get access to the entire course to work through yourself. It's not your average “course” – it's more a powerful resource hub with several roadmaps to help you choose what to work on next – whether that's growing your list numbers, selling to your list, automating your emails or simply getting started.

After the live round is over, you can continue to access the training materials at any time (and they will be updated if I never make any changes), but you won't have access to me.

I already have an email list. Is the course for me?

Yes! If you have a list but want to learn how to better communicate with that list, and to sell with heart & ease, the course is for you.

How much time do I need to dedicate to the course?

This really depends on what you want to achieve and what level you’re already at. You’ll want at least an hour a week just to read through the lessons, but more time for implementing what you learn. I know we are all busy so I have two things to say: firstly, you won’t need to implement absolutely everything right away. You’ll develop a plan that works for you. Secondly, you do have lifetime access to the course (for as long as I run it), so you have time to catch up. I'm also adding a brand new private podcast option so you can listen on the go!

How much money do I need to spend on email marketing?

You’ll need to sign up to an email marketing service provider. The one I use – ConvertKit, is $29 per month for the basic plan (they also have a limited free plan). I also recommend MailerLite which has a completely free plan – yay!

How long will I have access to the course?

You get lifetime access to future updates of the core course content. I will add a disclaimer here – lifetime means for however long I keep the course up for sale. It does not guarantee that you’ll have access until you’re 100! It also does not include access to group mentoring calls that may be added as bonuses.

What makes this course different?

The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!

I’m going to show you that there is a better way to do all this.

So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.

So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!

What are the dates/ times for 1:1 office hours?

There'll be plenty of opportunity to chat to me 1:1 via Voxer with the following 7 periods of *optional* office hours…

Note – you can message me at any time during these windows, which means all time zones should be catered for!

  • Onboarding office hours (to decide on your roadmap through the course) Monday 1st between 9am-6pm GMT
  • Tues 9th: 9am-6pm GMT * Mon 15th: 9am-6pm GMT
  • Thurs 18th: 9am-5pm GMT
  • Tues 23rd: 9am-5pm GMT
  • Mon 29th: 9am-6pm GMT
  • And closing office hours (to decide on next steps after the live round) on Wednesday 31st March 9am-5pm GM

If you want that kind of 1:1 access to me (we can usually work through some really focused stuff with a little bit of back and forth) then make sure you sign up now. Next time Cultivate is open, it's unlikely I'll be offering this level of support.

How do 1:1 office hours work?

You can send me text or voice messages on Voxer – a free walkie-talkie app that allows us to exchange voice and text messages – about anything related to the programme and I'll get back to you with a personalised response. Even if you've never posted in the group or contacted me on Voxer in previous office hours, you are more than welcome to join in any of the scheduled sessions.

Note that sessions are scheduled for an entire day, but you can pop in and out at any time. We won't be chatting 1:1 for the entire duration of the office hours, because I'll be opening this up to all students, and will be getting on with other things throughout the day. Instead it's a chance to get some quick-fire support – and it has proven to be very powerful when I've done this in other programmes.

Who is the course for?

For bloggers, creatives, coaches, makers, service providers, small business owners… anyone who wants to utilise the power of an email list to build connections with their audience and to sell what they do in an easier way.

I’m brand new/ suck at tech/ don’t have a website - is this course for me?

Yes, yes and yes! I’ve designed each step to build on the last in a simple way, suitable for anyone who is new or not that tech-y (though, inevitably, there are some techy things that you need to do, but I’ve included some tutorials to help, and it's really a one-time hurdle to overcome). In fact this is less about the tech than it is (a) cultivating the mindset you need to believe in your work and sell what you do and (b) build a real connecting with your audience.

And if you don’t yet have a website (perhaps you’ve got a social media following instead), you can still cultivate and sell to an engaged list, so the lessons still apply.

Will this course teach me how to get new subscribers?

Yes! We have an entire module on growing your list in a way that works for you.

When will you run the course again?

I will most likely run the course again, but have no current plans to do so and it might not include live access to me and 1:1 office hours. So now is definitely the best time join.

Any other questions?

The quickest way to get in touch is to use the kittle chat widget you should see hovering in the bottom left of the screen, or feel free to DM me on Instagram

LIVE ROUND STARTS MARCH 1st

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