Introducing… Cultivate
The Easier Way to Sell More of What You Do (like a human who cares about people & wants to get well paid)
I'll teach you exactly what to do to go from overwhelmed, inconsistent or indecisive to simply and effectively connecting with your email subscribers and selling to them, often, without it ever feeling “icky”.
My simple and powerful email marketing system is the backbone of my two 6-figure businesses.
And I'll help you create your own unique email marketing system that you can use over and over again – just like I did – for the lifetime of your business. It’s the best way to bring in consistent sales without feeling like you have to hustle and show up in a way that doesn’t feel good to you.
I'm a HUGE believer in reducing overwhelm & taking imperfect action, which Cultivate is all about.
The way I do email marketing is different…
💫 It’s fun, and it’s creative (not just another “thing to do”)
💫 It connects with my right people
💫 It makes being visible & selling what I do easier
💫 Most importantly: it fits around who you are as a person.
Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
If you’ve tried and failed at other things before, it’s probably because they didn’t take you into account. I’m going to show you that there is a better way to do all this.
If you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
cultivating an engaged email list is the best business decision I've made
Hi, I’m Ruth. I've been earning a living online since 2008. I’ve been the breadwinner since 2016. And I’ve built a 6-figure business off the back of my email list, which I sell to often.
But here’s the thing – I have an amazing relationship with my subscribers. I have excellent open rates. People respond to my emails. AND they buy what I have to sell.
It hasn’t always been so easy for me. For the first few years of my business I struggled to reach people consistently, trying every marketing avenue under the sun. I stressed about paying the rent on time. I was overwhelmed. I burned myself out. I tried to follow everyone else’s way of marketing and it just felt icky.
Things had to change in my business. I had to make it work for me. I had to do it my way. I had to stop trying to be like all the other extroverted online marketers out there. Cultivating an engaged email list was the best decision I made on that journey.
Fast forward a few years and I was literally making sales when I was asleep, when I was on holiday, even when I was in labour, thanks to the power of email marketing (my way – the nice way!)
My values are at the absolute heart of my business – as I’m sure they are for you too – and one of those values is to do things in a way that feels good to me. I promise it is possible to sell with heart in your emails, in a way that still gives your subscribers tonnes of value, and to do it often – because it’s exactly what I do!
& that's everything I’ll share with you in Cultivate.
And you also get access to all of the following…
“Ruth's Cultivate course was such a game-changer for me. It gave me the confidence and inspiration to get my email list growing from scratch after I accidentally lost my old one – whoops! I have come back to her tips again and again and by following her advice I've grown my list from 0-1000+ and turned subscribers into customers too. I can't recommend it highly enough!”
Holly June Smith, celebrant and coach
“I’d been somewhat paralysed by fear of not wanting to bombard my mailing list… and it had gone dormant. So thank you for being the kick up the backside that I needed.”
Grania O’Brien, Ink & Paper Design
“My biggest area to work on was self-promotion (no surprise there then – that's all of us I guess!) and I love that you offered really aligned ways to address this.”
Helen Rebello, writer, podcaster & mentor
“Launching a newsletter is something I’ve needed to do for a long time, and the way you broke it down made it seem so doable!”
“I now have an email strategy that will give long lasting effects throughout my business life.”
Fiona Barnett, Hiccups & Juice handmade clothing
“You recognised that this stuff can be overwhelming and gave us a really clear way to rationalise and prioritise what we wanted to do – thank you!”
Jo Hooper, mental health at work mentor
“I don’t think I would’ve understood fully the value of a mailing list without you!”
Meghan Hutchins, artist & virtual assistant
“Thank you for putting together a really simple way to knuckle down and get to grips with an email list.”
A note from ruth...
I know you’ve probably bought lots of courses and wondered whether they’d work for you.
The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
I’m going to show you that there is a better way to do all this.
So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.
So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
Here are your options…
pay in full
£450
✨ access to the live programme, templates, bonuses, group, 1:1 office hours plus lifetime access to course membership area
1x payment of £450
approx $624 usd
PAYMENT PLAN
3x £155
✨ exactly the same as what you get when you pay in full, except you get to pay 1 payment today and then 2 further payments a month apart.
3x payments of £155
approx $215 usd
1:1 VIP OPTION
£1600
✨ get VIP Voxer access to me, 9-5 every week day of March (to talk about anything in your business – not just email)
1x payment of £1600 or 2x payments of £825
approx $2216/ 2x $ 1144 usd
When does the course start and finish?
We kick off on Monday, March 1st and you have live support from me right until the end of the month! You get access to the entire course from March 1st so that you can dive into whatever you need to work on right now.
Is this a self-study course or a group mentoring programme?
It's a bit of both. You'll get live access to me (including 1:1 office hours) throughout March 2021, and you'll get access to the entire course to work through yourself. It's not your average “course” – it's more a powerful resource hub with several roadmaps to help you choose what to work on next – whether that's growing your list numbers, selling to your list, automating your emails or simply getting started.
After the live round is over, you can continue to access the training materials at any time (and they will be updated if I never make any changes), but you won't have access to me.
I already have an email list. Is the course for me?
Yes! If you have a list but want to learn how to better communicate with that list, and to sell with heart & ease, the course is for you.
How much time do I need to dedicate to the course?
This really depends on what you want to achieve and what level you’re already at. You’ll want at least an hour a week just to read through the lessons, but more time for implementing what you learn. I know we are all busy so I have two things to say: firstly, you won’t need to implement absolutely everything right away. You’ll develop a plan that works for you. Secondly, you do have lifetime access to the course (for as long as I run it), so you have time to catch up. I'm also adding a brand new private podcast option so you can listen on the go!
How much money do I need to spend on email marketing?
You’ll need to sign up to an email marketing service provider. The one I use – ConvertKit, is $29 per month for the basic plan (they also have a limited free plan). I also recommend MailerLite which has a completely free plan – yay!
How long will I have access to the course?
You get lifetime access to future updates of the core course content. I will add a disclaimer here – lifetime means for however long I keep the course up for sale. It does not guarantee that you’ll have access until you’re 100! It also does not include access to group mentoring calls that may be added as bonuses.
What makes this course different?
The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
I’m going to show you that there is a better way to do all this.
So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.
So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
What are the dates/ times for 1:1 office hours?
There'll be plenty of opportunity to chat to me 1:1 via Voxer with the following 7 periods of *optional* office hours…
Note – you can message me at any time during these windows, which means all time zones should be catered for!
- Onboarding office hours (to decide on your roadmap through the course) Monday 1st between 9am-6pm GMT
- Tues 9th: 9am-6pm GMT * Mon 15th: 9am-6pm GMT
- Thurs 18th: 9am-5pm GMT
- Tues 23rd: 9am-5pm GMT
- Mon 29th: 9am-6pm GMT
- And closing office hours (to decide on next steps after the live round) on Wednesday 31st March 9am-5pm GM
If you want that kind of 1:1 access to me (we can usually work through some really focused stuff with a little bit of back and forth) then make sure you sign up now. Next time Cultivate is open, it's unlikely I'll be offering this level of support.
How do 1:1 office hours work?
You can send me text or voice messages on Voxer – a free walkie-talkie app that allows us to exchange voice and text messages – about anything related to the programme and I'll get back to you with a personalised response. Even if you've never posted in the group or contacted me on Voxer in previous office hours, you are more than welcome to join in any of the scheduled sessions.
Note that sessions are scheduled for an entire day, but you can pop in and out at any time. We won't be chatting 1:1 for the entire duration of the office hours, because I'll be opening this up to all students, and will be getting on with other things throughout the day. Instead it's a chance to get some quick-fire support – and it has proven to be very powerful when I've done this in other programmes.
Who is the course for?
For bloggers, creatives, coaches, makers, service providers, small business owners… anyone who wants to utilise the power of an email list to build connections with their audience and to sell what they do in an easier way.
I’m brand new/ suck at tech/ don’t have a website - is this course for me?
Yes, yes and yes! I’ve designed each step to build on the last in a simple way, suitable for anyone who is new or not that tech-y (though, inevitably, there are some techy things that you need to do, but I’ve included some tutorials to help, and it's really a one-time hurdle to overcome). In fact this is less about the tech than it is (a) cultivating the mindset you need to believe in your work and sell what you do and (b) build a real connecting with your audience.
And if you don’t yet have a website (perhaps you’ve got a social media following instead), you can still cultivate and sell to an engaged list, so the lessons still apply.
Will this course teach me how to get new subscribers?
Yes! We have an entire module on growing your list in a way that works for you.
When will you run the course again?
I will most likely run the course again, but have no current plans to do so and it might not include live access to me and 1:1 office hours. So now is definitely the best time join.
Can I pay in $ USD instead of £ GBP?
Yes! Click here for the USD payment page here using current exchange rates ($624 pay in full or 3x $215)
Any other questions?
The quickest way to get in touch is to use the kittle chat widget you should see hovering in the bottom left of the screen, or feel free to DM me on Instagram.