Want to trust in your transformation, charge what you want to charge and run your offers the way you want to?

✨ Maybe you want to experiment a bit, but you’re scared because it goes against what other people you look up to are doing

✨ Or you struggle to wholeheartedly get behind your offers that “should” sell because they don’t feel exciting, or like “you”

✨ You might be feeling tired when you actually deliver your products & services because you shaped them around what you think you “should” do vs. actually want to?

✨ Do you feel like you’re on the verge of getting your next offer “right” but feel like there’s something missing for you to do that

✨ Or find it hard to actually sell your offers because you doubt yourself

Maybe you’re tired of going around in circles, and just want to trust yourself and the unique transformation your work can have on people.

Now I know a couple of things to be true:

(1) it is ok and completely understandable that you find it hard to trust yourself and your unique offer ideas – your brain is trying to protect you as you try new things.

(2) everything can change when you lean into creating offers from a place of self-trust (read my journey with this below)

Are you ready to start stretching your comfort zone in the very best way when it comes to creating offers from a place of excitement, transformation and belief in what you do? And, crucially, are you ready for the transformation that can bring to the bottom line of your business?

find out more


Learn to create offers that feel good to you, appeal to your clients, & are much easier to sell (without the overwhelm or “sales dread”!)

Aligned offers is an overwhelm-free programme – with daily actionable trainings & homework for 5 days to get that bold, exciting and full-of-potential offer ready to put out into the world. 


Things I’ve personally done…

I’m releasing programmes and products (like this one!) that are completely based on how I feel and what I want to do – rather than what I “should” do – and am absolutely loving my work

I created a completely unique group experience with my Rise programme & can confidently say it changed the course of my business & made the biggest difference to earning consistent £5K months, that quickly doubled to £10K

I have been able to build massive momentum while saving energy (despite being prone to anxiety & overwhelm) by learning to make powerful decisions about what to sell next based on how it feels

Instead of constantly reinventing the wheel, I have created programmes I am excited to launch again and again helping me reach more and more people, and earn more money with less work (which has been crucial to me this year with lockdowns, fatigue & mental health struggles)

I have served hundreds of people in my biggest selling course (6000+ in total including over 600+ students in 2023 alone), & cultivated a real and incredibly fulfilling connection with my audience by being true to myself, calling in perfect-fit clients

Things my clients have done…

They’ve made sales on offers that they’ve simply teased out of excitement, before having a real sales page or properly announcing it

They have created containers for their programmes that work around their energy levels, rather than adding extras like calls or Facebook groups just because they think they “should”

They’ve found it easier to stay committed to selling the offer until the very end, instead of wavering and giving up before seeing it through, which has led to more sales. 

They’ve gone from offers that barely sell (or are too cheap) to having their first $1k, $10k+ launches (and beyond) without extra work – in fact, it’s often much easier

They’ve created and sold offers in a way that nobody else is doing, and found a new level of income and fulfilment along the way

They’ve charged the prices they want to charge rather than what they think they “should” or what “people would be willing to pay”

& we have all permanently changed the course of our businesses for the better 💫

aligned offers affirmation: ‘I trust that the offers I feel most passionate about are the ones that will sell best’

During the aligned offers programme you’ll be creating your new (or revamped) & totally aligned offer, and be ready to start selling it by the end!

My greatest wish is that you’ll be doing the work as you go through the 5 modules of the course – and I’ll give you very focused actions every day to do that – but it’s also totally fine to work on it in your own time (you’ll have continued access to the programme). 


✨Getting into the aligned offers mindset, uncovering the stories & beliefs that get in our way, and leaning into trusting ourselves more

✨Starting with the transformation (for you and your clients), and getting crystal clear on why you’re creating this offer, who it’s for and what it promises.

✨Choosing a container and price for your offer that suits you, breaking the standard rules of online products & services, and creating something magical.

✨The launch & beyond, continuing on your self-trust journey and how to keep remembering that you get to do this your way

A note about why I’m running the programme this way (alongside everything that’s going on in the world)…

Launching an aligned offer is about so much more than having a formula to follow. Aligned offers are about smart marketing and messaging and how you feel and how you can lean into self-trust. Including: how much you can get behind what your offer creates for people, how confidently you can sell it, how resilient you are when it starts to feel uncomfortable stretching your comfort zone. 

The current global situation means that this way of working is needed now more than ever.

  • We don’t have the time to spend months crafting our offers.
  • We don’t have energy to second-guess ourselves.
  • And we definitely don’t have the capacity to run our businesses playing by somebody else’s rules.

We need to put our feelings & energy first, we need to feel better about selling, & we need momentum that prioritises a secure income. Aligned offers take less energy, the launches are less demanding, and – because they come from the heart – they resonate with people more deeply.

So this is why I’m structuring the course this way: 5 modules designed to be done back to back. And a repeatable framework to rely on each time you create something new. Are you ready?

aligned offers affirmation: ‘it is safe for me to create offers based on what feels good to me’

a reminder of everything that you get...

✨5 powerful self-study modules that walk you through the aligned offers process (with the ability to catch up on a private podcast if that’s easier for you to digest)

✨actionable workbook that’ll leave you coming away with a magical offer that feels exciting and easy to get selling

✨lifetime access to the content including recordings and workbooks. This is a framework you’ll go through again and again.

plus these powerful bonuses

✨ journal prompts & affirmations to support you to create your aligned offer

✨ behind the curtain of the mindset shifts that went along with creating one of my bestselling aligned offers

find out more


What They Thought About The Aligned Offers Experience…

“I signed up for the Aligned Offers course, OMG it was the best thing I’ve done… now I am constantly coming up with new ideas”

Rachel Friedli

“This training has completely turned my view of what I do and why I do it, around. I have really been able to focus in on what I want and why as well as how to put it into words… I feel more aligned and connected with what I am offering

“This course covers the underlying state of being & connection to yourself needed to create an aligned offer offer that I’ve never found anywhere else like with this depth/detail.”


“It seems like a no-brainer but the creation energy of an aligned offer is wildly different (better!) than a “I sort of want to do this” offer. Once I chose the aligned offer, I had tons of motivation to do the work and everything came toegther really easily.” ~Autumn

“The Aligned Offers message is so powerful: PLAY AND DO IT YOUR WAY. It’s easy to say, but these are the steps required to actually FEEL IT: not only to believe that I’m allowed to do it that way, but feeling the joy of knowing that I can, and knowing that I can tune back into this feeling when old fears come back”

“Aligned offers was instrumental in creating my new offer that combines two seemingly separate and different fields I am in. It also allowed me to set a price way higher than planned and I can’t wait to launch the program!” ~ Anouk

“The biggest result for me was the aha around pricing… and it’s natural to feel scared when you’re raising your rates and changing your work. That fear is a symptom of growing deeper in your work and deeper in your messaging. This was phenomenal!” ~Jamie

You’re in the right place to take your offers to the next (aligned) level if…

✨ You might already have products/ offers, or you might not, but you’re ready to uplevel what you put out there, in all ways

✨ You want to stop people-pleasing and start doing what feels right and true in your heart (& price your offers accordingly!) to create something you’re really excited about – or you have a nudge to create something truly unique

✨ You’re ready to do the sometimes challenging inner work to decide to be who you already are (deep down) & take radical responsibility (with complete compassion for when you inevitably mess up)

✨ You might have already done some of this before but you’re ready to access another level of being yourself

This might not be the right choice for you right now if…

🙅‍♀️ You want to follow a one-size-fits-all blueprint/ you only want practical advice on the tech stuff.

🙅‍♀️ It would be unsafe for you to dig into your feelings at this time.

🙅‍♀️ You don’t want to ever push yourself out of your comfort zone. Aligned Offers will turn some of what you know on the head. But you need to be open to going deep and getting a little uncomfortable.

🙅‍♀️ You’re not willing to ultimately believe that this is your business and therefore you get to choose to do it your way (don’t worry, I’ll help you get there!)

NOTE: this course is designed for service-based business owners or course creators. Including (but not limited to): service providers, coaches, mentors, therapists, course creators, and other “infopreneurs”. It’s not about creating a physical product-based offer, sorry!

Are you ready to step into your next level of alignment?


Here are your options…


✨ 5 main course modules

✨ bonus lesson on how to deal with fear of putting it out there

✨ watch the videos or listen to the private podcast (or do both – you choose!)

1 Payment of $644
or 4x payments of $177

sign up here


✨ everything included in the standard option

✨ PLUS 1x day of Voxer with me to use over the next 3 months (save $322 – worth $555)

(Voxer is a voice and text messaging app, it’s super fun & impactful! Note that this is powerful support, but it is not the same as a continuous whole day conversation – there will be pauses and times where you get on with your own work)

1 Payment of $1199 $888
or 2x payments of $477

sign up here

Frequently Asked Questions

You’ll get access to all modules as soon as you sign up, ready to go through at your own pace.

This is a self-study course, but if you have any questions you’ll also get an invite to my client-only Facebook group where you can ask at any time.

Each module is up to around 60 minutes (though you can also listen to an audio version on our own private podcast if it helps you digest it). The work itself is about creating your aligned offer, so I’d set aside 30-60 minutes each day to work on that.  If you’re limited on time, don’t forget you have lifetime access to the course in your member area, so you can spread the work out if you need to.

✨Getting into the aligned offers mindset, uncovering the stories & beliefs that get in our way, and leaning into trusting ourselves more

✨Starting with the transformation (for you and your clients), and getting crystal clear on why you’re creating this offer, who it’s for and what it promises.

✨Choosing a container and price for your offer that suits you, breaking the standard rules of online products & services, and creating something magical.

✨The launch & beyond, continuing on your self-trust journey and how to keep remembering that you get to do this your way

✨Plus extra support during the “get it done” week so you’re crystal clear & supported on what you need to do.

This is for service providers & course creators, including coaches, mentors, therapists, healers and content creators who want to create digital programmes, masterminds, groups, courses and workshops.

I personally work with so many women who, deep down, want permission to do what they love, and to do it their way – and they want to make incredible income doing it. It all comes down to being supported to trust yourself to do the thing that’s in your heart. Not to mention that this course should pay for itself, given that you’ll have a magical offer to sell by the end of it 💫

Yes, absolutely! There is a difference between any offer and a truly aligned offer, and that’s the framework I’ll be taking you through. It’s your route to creating offers that feel exciting, are different, truly feel like you, and sell more easily because they really resonate with your people.

You can create a brand new offer, or you might find that you can tweak an existing offer (as my clients have done with great success).

Click here to send me an email, or feel free to DM me on Instagram. The quickest way to get in touch is to use the little chat widget you should see hovering in the bottom right of the screen.

A note from ruth...

If you’ve come this far down on the sales page, then I want to tell you this: I believe in you, and I know you have all the answers you need. You just need to learn to listen to yourself. And when you do? Everything can change, and quickly!

I’ve personally been earning a living online since 2008, going from freelance copywriter to six-figure business owner in the space of a few years. One of the key turning points in that business was creating an offer that suited my energy levels, and that I found easier to sell.

Since then I’ve started my second successful business as a mentor to quietly ambitious humans. And my own aligned offer – my Rise group programme – had the exact same effect. It was scary but exciting, and selling that is what led to me achieving consistent £5k months, leading to £10k.

I wholeheartedly believe in the power of sensitive leaders owning what they want, creating offers that they believe in and that work for them, and earning the money they deserve.

You’ve totally got this ✨