Why Being the Right Person For Your Right People Is So Important As a Business Owner

This post is all about being the right person for your right people.

Being the right person for your right people at its core is about being yourself. 

And there is limitless power in being yourself…

This post is all about being the right person for your right people.
Being the right person for your right people at its core is about being yourself.
And there is limitless power in being yourself…

⇾ you magnetise perfect clients to you, increasing your connections and increasing your sales.

⇾ you set yourself up for creating your own unique system and methodology for the way you work, and gain the confidence of knowing that nobody can do what you do.

⇾ you become the best example of your own work, making selling so much easier.

⇾ you lean into worthiness and more-than-good-enoughness, which is essential to growth (financially and otherwise!).

⇾ you get to charge more, because people aren’t choosing whether or not to work with you based on price – it’s based on who you are.

& all of this has a huge ripple effect on your life as a whole!  

But how do you actually be that person?

There are people out there who need what you’re doing, exactly in the way you’re doing it. There are people who have heard the things you share many times over, but can’t relate to the people sharing them. There are people who have worked with other people who do similar things to you, but it has just never clicked.

And that’s all because you are the only one who can do the thing you do, in exactly the way you do it.

It’s not always easy to be yourself, although it sounds like the easiest thing in the world. Just be you and get on with it and your people will love you! The truth is that there are a couple of things that get in the way:

Comparison to others: It makes sense that we compare ourselves to others, especially in our businesses – we look to examples of others to see what works. And while this can be incredibly helpful, it can also take us away from being ourselves and into trying to be somebody else.

Negative self-talk: I don’t know a business owner who doesn’t doubt themselves, and most of us do it often. And when these doubts become loud, they will get in the way of you accessing the real magic that makes you the right person for the right people.

Of course, journalling can help (massively!)

It’s not so much the specific prompts you use, but the place from which you let the words flow. At its most magical, journalling is an exercise that truly connects you with your most wise, kind, courageous, and thoughtful self. You’ll find answers come out on the page that you could never reach by thought alone.

And all of the journalling you do on the reasons why you’re the right person for your right people is perfect for using as content. Sharing those parts of your personality and your journey is the way you get to connect with your right people. Remember, you never have to share anything that feels unsafe to share, or that you simply want to keep private. It’s ok to have boundaries, and that’s especially true as a business owner.

Journaling Prompts

Here are some prompts to get you started – remember, take what works for you and leave the rest:

  • Here are some of the things I’d be most nervous about my clients or audience knowing about me… [bonus points for sharing one of those things – not one that feels so painful it’ll be too difficult, but one that you’ve been working on and choose to share from an empowered place] There is power in journaling this stuff out, recognising what you don’t want people to know about you, and seeing the opportunity to work on those things.
  • Here are 20 things that have happened in my life that make me perfect for the work I do now. These things don’t actually need to be directly related to what you do. But they might inform the way that you do it, how you feel about it, or how you understand your ideal clients.
  • Here are the elements of my personality that make me exactly the right person for my right people… Again, people will connect with you for so many different reasons. So remember that while you may see certain personality traits as “flaws” or “drawbacks”, it’s likely that they’re actually a reason why people want to work with you.
  • If I’m being radically honest, here are some ways I’ve been trying to be someone else in my work: It’s normal to sometimes try to be like other people. Some people are energetic, some are great writers, some are charismatic speakers, and we want some of that for us too! But it’s time to get honest about where that’s taking you away from being yourself.


  • Try reading, writing out or listening to the following affirmations as part of your daily routine, and see how it makes you feel. Some may resonate with you more than others and that’s ok.
  • I am the right person for my right people. I am the right person for them when I show up as my highest self, and I am also the right person for them when I am messy and imperfect along the way.
  • It is safe for me to share some of the messy and imperfect parts of my journey with my right people. And it is safe for me to share my brilliance and successful moments with my right people.
  • Nobody can do what I do in the way I do it. People decide to work with me based on the unique work that only I can do, and I get to charge what I desire to charge.
  • I show my self kindness and compassion whenever I doubt myself. I understand that there will be times when I try to be more like somebody else. When that happens, I lovingly recognise it and tune back into who I am.
Click here for more free journalling prompts

Are you interested in taking journaling deeper and further integrating the process into how you run your business?  My course, Journaling for Business Owners could be perfect for you!

It covers loads of topics like: how to journal in a way that will boost your biz and make you money, creating a ritual that works for you, 5 powerful daily practices & more. Click here to join or find out more

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