yay! your business freebie is on its way to your inbox now…

while you wait, get all this for just $7 to help you grow your list…

sustainable marketing course (worth $49), strategic freebie bootcamp (worth $10), content planning guide (worth $14) and quiet visibility training (plus guided journal & content creation sessions and support)

gimme the details

DEAR HEART-LED ONLINE BUSINESS OWNERS…

Want to get more visible as your true & imperfect self to grow your ready-to-buy audience of right people?

Then you are invited to join the $7 Soulful Growth Club…

yes, I want to join for $7 yes, I want to join as a founding member!

Does this sound like you?

You sometimes think you need to be more confident, extroverted, organised or [fill in the blank] to effectively market your business & grow your audience 

You’re tired of feeling like you’re shouting into the void, in a space that feels oversaturated. You’re ready to be heard.

You feel overwhelmed trying to keep up with all the marketing strategies you “should” be implementing

You don’t want to add to the online “noise” – you want to share knowing it’s truly useful and needed 

You might be navigating unique challenges that affect your capacity to show up – eg. sensitivity, neurodivergence, chronic illness, or caregiving responsibilities etc.

Are you done with forcing yourself into marketing strategies that just don’t feel like you?

I know just how draining it is to squeeze yourself into a marketing box that doesn’t fit. It’s time to discover a path that aligns with your values & personality to…

…cultivate the (quiet) confidence to be visible as yourself to market & sell without worrying that you’ll annoy people or get it wrong

…design a personalised system for consistently growing your audience of perfect, ready-to-buy clients in a way that feels authentic

…create a sustainable & thriving business without sacrificing your well-being, supporting your energy & life outside of business

You can have all of these things without changing the unique, brilliant and imperfect human that you are (even if you are anxious, awkward, sensitive, neurodivergent or anything between)

The best part? It gets to be easier, more fulfilling & FUN!

I grew my audience and client roster by thousands once I started marketing my way

I used to avoid being visible at all costs…

When I started out as a copywriter in 2008 I was so terrified to put myself out there that I avoided sharing my personality (& my voice) and used this as my profile picture >> that’s right, you can barely see my face!

I was only 21 and I had zero confidence as a shy, neurodivergent introvert. I struggled for years to force myself to market in a way that wasn’t me. It was draining at best and totally icky at worst. 

Things had to change in my business. I was tired, unfulfilled and my marketing felt inauthentic. It chipped away at my soul – I knew I had to start doing it my way.

Eventually I quit that first business and started again from scratch (with zero audience crossover), to build an engaged following and work with thousands of customers in the space of 4 years.

I credit that growth that to my authentic visibility & marketing strategies. They don’t require being “everywhere” or doing “all the things”, and they lead to fulfilling and meaningful connection.

I figured out marketing – my way – and it worked. And I’ve now supported thousands of other business owners to do the same.

Here’s a snapshot of my email subscriber growth over the last 3-ish years, almost all organic…

to create my ALIGNED, SUSTAINABLE and PROFITABLE marketing & growth strategy…

My Quiet Visibility Process

Trusting my way of doing things & knowing exactly what makes me unique in a crowded market.

Grow, Nurture & Sell

Instead of trying to do all the things, designing my aligned & sustainable marketing strategy.

Heart-led & Brave Growth

Overcoming my visibility fears & seeking growth opportunities in alignment with my bigger vision.

Strategy & support to get visible as your unique and imperfect self to call in more perfect-fit followers and clients.

GET ALL THESE TRAININGS FOR $7

(1) SUSTAINABLE MARKETING COURSE
(usually sold separately for $49)

You’ve got something important to share with the world, and that means you need market yourself & put yourself out there.

But “marketing” can feel hard, complicated, not like “you”… I get it. This course is all about how to break marketing down to its simplest form, make a plan to market your way and love the way you show up.

(2) SPARK: CONTENT PLANNING GUIDE
(usually sold separately for $14)

In this guide I walk you through my content planning system based on 15+ years experience as a copywriter.

With this system, prompts and workbook, you’ll always have ideas to run with, leaving more mental space to better connect with your audience & get your work out into the world.

(3) QUIET VISIBILITY WORKSHOP
(not available outside of the club)

I went from painfully shy and avoiding social media at all costs, to hosting a podcast, going live regularly and releasing a book.

Learning to really be myself and use my voice required a lot of inner work, which is what I’ll share with you in this comprehensive training that’ll help you pave a brave and fulfilling path forward (it’s so worth it!)

(4) STRATEGIC FREEBIE BOOTCAMP
(usually sold separately for $10)

Join me in this recorded 5-day bootcamp, where you’ll create a strategic freebie that authentically connects to your right people in a way that naturally leads to more sales of your paid offers.

All based on 5 powerful daily actions that make it simple – say goodbye to endless brainstorming and putting it off for “later”!

PLUS THESE REGULAR SESSIONS:

2x GUIDED JOURNAL/ CONTENT SESSIONS

Spend 30 minutes together live/ on replay to prioritise some journalling using prompts that’ve been described by clients as “the best journaling prompts I’ve ever used” – they’re designed for business owners and make for incredible heart-connected content too.

MONTHLY Q&A SESSION

Get my support to help you get visible and show up to grow your audience as your imperfect self. You can pre-submit questions throughout the month and find your time-stamped answer even if you can’t join the q&a live.

Plus you can ask questions at any time within the Facebook group for quick-fire answers. But you do not need to be on Facebook to access the q&a session (or any live calls)

QUARTERLY PLANNING SESSION + WORKBOOK
(happening in Jan, Apr, Jul and Oct)

In this workshop and workbook, we’ll get intentional about covering all phases of the marketing cycle – including how we want to grow, nurture and sell to our audience, the soulful and sustainable way. 

We’ll review what worked in the quarter just gone – by checking in with how we’re feeling and what we achieved – and planning for the next quarter in a way that aligns with our energy, our values, and of course our business goals.

A note on timings: most of the membership is designed to be consumed whenever works for you! The live calls always have replays, plus I prioritise pre-submitted questions for the q&a sessions to support all time zones and schedules. Where calls are live, they usually happen Mondays-Wednesdays starting between 2-5pm UK (that’s 9am-12pm Eastern). You don’t need to be on Facebook for any live calls.

get all of the above for just $7 month

No minimum commitment, cancel any time.

“Your course transformed the ways I think about sales and marketing – from work that didn’t feel like me to thinking about ways of connecting, serving, and building relationships!”

Roanne, Art By Roanne

This membership is brand new so I can’t share testimonials yet so…

here's what past students & clients have said about working with me

“I sent one email using [your content creation process] and immediately got over 70 signups to my workshop”

Past Course Student

“I went in doubting this could help me get over so many fears and blocks around sharing my work and connecting with my right people, but with just a few simple but incredibly powerful prompts, Ruth helped me unlock so much powerful truth and magic, and I’m excited again to talk about what I offer”

Past Course Student

FREQUENTLY ASKED QUESTIONS

Absolutely! I have worked with many clients who were either nervous to get visible in the first place, or who needed support to find their authentic voice and truly connect with their right people in the way that they wanted to. The membership will provide you with the tools and skills you need to grow in the best way for you, right from the start.

Yes! Whether you’re a beginner or an experienced online business owner, the program will provide you with resources, templates, planners, community, support, networking and mindset training to take your visibility & content to the next level. Clients of all stages have loved my prompts and way of doing things. Test it for yourself for just $7 and see how it feels!

It depends. We aren’t going to cover the ins and outs of offer creation or the tech side of putting it together. This is about growing your community of right people, who are ready to buy, rather than creating the offer from scratch. I do plan on adding a “minimum viable offer” training in due course, but if you need hand-holding from scratch, this isn’t the thing to do that. It WILL help you get out there and promote your brand and your work though!

You will get your questions answered in the group usually within 48 hours on weekdays, plus there is monthly opportunity ask me questions in the pre-recorded q&a, plus regular live guided journalling/ content creation sessions.

Although you get access to the core quiet visibility and sustainable marketing course materials, this is not your average course. This is a membership community not just with support but with added accountability through regular guided journalling sessions and support from me.

You’ll get immediate access to the new membership kickstart trainings, the community and your first set of soulful growth trainings. This is just the beginning and I have a lot of plans for additional resources to be added every month.

Core trainings and q&a replays and bonus resources (including planners, templates, visualisations etc) will be available as long as you’re a member. If there are any time-sensitive resources added, this will be clearly marked in the member area. 

I have a huge vision to support as many business owners as possible this year (& beyond). I have offers ranging from $7-$10K, and this membership is my way of reaching as many people as possible. Because I believe in the world-changing power of thoughtful business owners building their platform of right people and being their authentic selves as they do it.

No! The Soulful Growth Club is for any heart-led online business owner who wants to grow their audience in a way that aligns with their values and personality. Ruth works with business owners of all types, as long as you’re based mainly online, and you want to consistently sell more in alignment with who you are.

Yes, although if there are any limited bonuses or discounts these will be removed.

Yes. The community element of the membership is hosted on Facebook, so for those who don’t use it there will be a form in the member area to submit your questions for the monthly q&a, and all trainings will also be available to watch outside of Facebook.

Because this isn’t about forcing you into a model that wasn’t designed for you – this is about growing online your way your way – in alignment with your values and personality. Many clients find that once they find what’s truly aligned, things start coming together in a way they never have before.

No! The program is beginner and budget-friendly. We focus on mindset, strategy, and community support, rather than complex tools or software.

If you’re not quite sure the membership applies to your unique business, firstly feel free to send me a message using the chat box on the corner of the page. There is also a 7-day refund policy for all new members. If you sign up, take a look and realise the membership doesn’t quite fit your unique business, then you’ll receive a full refund as long as you let us know within 7 days.

Note: This refund policy does not cover a change of mind or change of circumstances. Click here for the full terms & conditions. Upon receiving your refund request, we will ask for feedback to understand why the membership didn’t meet your needs and/ or expectations, to help us improve in future.

Yes, of course! There is no minimum term, simply cancel before your billing date. We don’t make anyone jump through any hoops to cancel, it’s all clearly signposted from the member area. You’re also welcome to re-join in future, although doors will not always be open and the price may have gone up.

No problem! Shoot an email over to team@ruthpoundwhite.com and we’ll get back to you within 1-2 business days.

“Ruth is all about helping you create a pathway to your desires and goals so it works for YOU… in a way that feels powerful and gentle at the same time.”

Past 1:1 Client

join for just $7/ month

No minimum commitment, cancel any time.

Get more visible as your true & imperfect self, to grow your aligned audience of ready-to-buy people

PRIVACY POLICY  |  TERMS & CONDITIONS
© 2024 RLP Online Ltd