The Magic of You – What Makes You Unique? (4 Examples of Magical Business Owners)

In May I ran the latest round of my programme, the Magic of You. The idea is that you are exactly the right person for your right people, which means that owning who you are as a sensitive business owner is the very best way to magnetise your right people to you (& scale your business with grace and ease). Let me share with you a few magical business owners who took the course and are doing just that!

How Do You Tune Into Your Unique Magic?

Obviously, this is a topic I go into (in detail) in my Magic of You course. But for now, let me share a key exercise that I had all my participants do, called the “True 20”: write out a list of 20 reasons why your right people would choose you specifically. This is not about being “the best”. It's about your personality, your lived experience, who you are, what you've been through, your unique outlook and philosophy of what you do. It's ok if it feels hard (or easy!) This is a huge part of the work to really magnetising your right people to you (and I had all of the following 4 Magic of You participants complete this before they sent me the text you'll read below).

Click here to learn more about the magic of you self-study course

4 Examples of Business Owners Tuning Into Their Unique Magic

(1) Ava – “help mothers ditch the guilt, define their version of mothering and parent from the heart”

My Unique Magic: I tap on my knowledge & experience in Matrescence, Mindfulness & Attachment Theory to help mothers ditch the guilt, define their version of mothering and parent from the heart. My superpower is in my ability to tune in to their feelings and hold space for them to process and discover what they would like to explore or try. I am a mother to two boys and I've been through the challenges of wanting to “do it all”, be a good mother and managing the never ending list of things to do.

How I'm Infusing My Unique Magic Into My Business: Being bold in experimenting my offers and communicating the transformation wholeheartedly.

>> Click here to learn more about Ava

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(2) Carola Moon – “believe in my clients and their dreams so strongly until their self-belief catches up”

My Unique Magic: My magic is to believe in my clients and their dreams so strongly until their self-belief catches up, and before any wonky thinking (“I can’t do it”, “I’m not good enough” etc.) can derail them. I discovered life coaching 14 years ago and I was hooked: I had found ‘my thing’! Yet, I spent years since offering photography services because I didn’t believe in myself enough and told myself that it would be easier to sell photography. Now back firmly in the coach seat, owning my own power, I help my clients to develop their sense of self-worth and to process any unhelpful thoughts, however ‘real’ they appear.

How I'm Infusing My Unique Magic Into My Business: Believe in myself and my gifts when showing up & making offers to work with me as a coach.

>> Click here to learn more about Carola

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(3) Caitlin Gwynn – “I find so much joy in relating to others, and can relate to your struggles with care and empathy”

My Unique Magic: I find so much joy in relating to others, and can relate to your struggles with care and empathy. I know how it feels to feel like a square peg in a round hole, and how scary that can feel. But I also know the joy of rejecting tradition and what other people view as “normal” in order to pursue joy and happiness. I’m always striving to do better and to learn new things, and have a huge creative streak and a big imagination.

How I'm Infusing My Unique Magic Into My Business: Launching my membership imperfectly! Creating more offerings to help support biz owners with finding creativity and how to factor it into their self care time.

>> Click here to learn more about Caitlin

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(4) Anouk Godbout – “I see beauty and strength in everyone's daily life”

My Unique Magic: I provide a safe, calm and stable space where people can express their emotions and be validated and welcomed in their experience. I see beauty and strength in everyone's daily life, I seek to enhance family relationships in the small moments of life, because I sincerely believe that all parents do their best within their context and the resources available to them, and I reflect it to them. I favor and encourage difference, uniqueness, divergent points of view, all in non-judgment, respect and harmony. I am indecisive, it allows me to see both the whole of a situation and its details, I fully analyze all aspects, I collect all information and I take into consideration all the influences and impacts of a situation to accompany others to take their decision.

How I'm Infusing My Unique Magic Into My Business: 1-Focusing on my values and my strengths to develop my new offer, 2-Modifying what I share so people can see who I am more easily

>> Click here to learn more about Anouk

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What They Thought About “The Magic of You” Course

“Really love The Magic of You. Once again Ruth is delivering some wonderfuly simple ways to tune inside and uncover so much goodness! It's like DIY coaching but with someone holding your hand! There is a lot of content but mostly lots of exercises to dig deep into who we really are and what our real strengths are and help packaging it in ways we can share it with our audience. I have 6 pages of things I can share that are 100% me!”
~ Anouk

“I already feel way more confident in knowing what makes me special and how to filter my personal experiences into gifts rather than evidence of my “failings””
~ Caitlin

“Ruth has such a gentle, yet unwavering way to help you look at yourself and any dark corners of your self. I've been in Ruth's orbit a while and I'm always loving the aha-moments I get from following her lead.”
~ Carola

Click here to learn more about the magic of you self-study course