So much of my business philosophy is captured in my course, the Magic of You. I believe that who you are as a sensitive business owner is the very best way to magnetise your right people to you (& scale your business with grace and ease). The idea is that you are exactly the right person for your right people. I'd love to share with you a few business owners who recently did a challenge with me and found out all about their own unique magic!
How Do You Tune Into Your Unique Magic?
Obviously, this is a topic I go into (in detail) in my Magic of You course. But for now, let me share a key exercise that I had all my recent free challenge participants do (which is also included in the full paid course), called the “True 20”: write out a list of 20 reasons why your right people would choose you specifically. This is not about being “the best”. It's about your personality, your lived experience, who you are, what you've been through, your unique outlook and philosophy of what you do. It's ok if it feels hard (or easy!) This is a huge part of the work to really magnetising your right people to you. (All of the following free course participants completed this exercise before they sent me the text you'll read below).Click here to learn more about the magic of you self-study course
4 Examples of Business Owners Tuning Into Their Unique Magic
(1) Anouk Godbout – “I make people feel comfortable to be themselves”
My Unique Magic: I make people feel comfortable to be themselves in front of my camera, by offering understanding, openness and non judgment for who they really are and accepting and encouraging them to be true and authentic, present and connected to each other. I am offering them what I got from photography: feeling like a better version of myself as a mom by being more intentionally present and engaged for and with my family. I am offering a way to keep all of it top of mind in an everyday basis through printed photos on their wall, because what is the most difficult with being present is actually to remember it as often as possible.
How I'm Infusing My Unique Magic Into My Business: Realigning my marketing and the way I am talking about what I offer and actually really talking about what I offer and the transformation my clients will get from working with me.
(2) Deborah Blackwell – “Being aware of those magic-wand moments—when we discover who we really are and what truly makes us happy—makes all the difference”
My Unique Magic: Extraordinary surprises all around us often go unnoticed, especially when we're facing challenges. But being aware of those magic-wand moments—when we discover who we really are and what truly makes us happy—makes all the difference. I help people uncover the sometimes hidden, but always abundant wisdom found along their path. How? By guiding them toward their happily ever after, even when life is complicated.
How I'm Infusing My Unique Magic Into My Business: Writing monthly blog posts for my website that include a newsletter for subscribers; and I’m getting ready to launch a new daily dose of insight for social media called “Magic Wand Moments.” Since your course, I’ve got new ideas on how to increase engagement and thus clients and income! Intending then, that all of that will generate a magical publishing contract.
(3) Shuna Marr – “I've mapped the journey, so you don't have to struggle on your own”
My Unique Magic: I help transition through their awakening. I've been through this myself – I've mapped the journey, so you don't have to struggle on your own. I can offer a unique overview perspective of the awakening journey that empowers you to navigate your own path with confidence. If you'd like a free and easy entry to this process, here's a link to my Free 4 Day Course: The Ascension Path: A personal journey up your own spiritual mountain.
How I'm Infusing My Unique Magic Into My Business: So many things I've done – I've set up Facebook adverts. I've rewritten website pages and honed my message to show the transition I can offer others.
What They Thought About My Most Recent Free 5-Day Course
Note: the course is closed now but sign up to my newsletter to be the first to hear when I run something like this again. Or join the Magic of You course for a deep-dive into what makes you unique, how to believe in that, and how to actually use that in your marketing to take your business to the next level.
“Reframing it the way you are suggesting it here changes everything for me! I now have more clarity on WHAT I want to share and WHY”
“Ruth untangled knots of self-doubt, self-judgement, self-worth, and all the icky feelings that keep us small. Learning that sensitivity is a superpower is life- and business-changing!”
“You hear of people talking about courses as ‘life changing' experiences but this really WAS one of those”