For the heart-led business owner who wants to save your time & capacity to focus on the work you do best…

BUILD YOUR AI SUPPORT TEAM

No more overwhelm: become the calm CEO of your business with a custom AI team you can build in an hour

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There’s a version of you who makes decisions with ease.

They know what matters most, trust their instincts, and don’t need to rewrite the same sales email twelve times before hitting send.

But when you’re in the thick of business – the noise, the self-doubt, the fatigue – it’s hard to access that version of you.

╳ You want to stay consistent, but every small decision feels big.
╳ You want to rest, but your brain won’t switch off.
╳ You want to be the visionary, not stuck in decision fatigue.

The AI Support Team helps you think, plan, and create like a calm CEO again, without adding more to your plate.

It’s not another course on “how to use AI”. It’s about creating mental space, and outsourcing the noise so you can come back to clarity, action and momentum to grow your business the way you want.

get your own ai support team

INTRODUCING YOUR PERSONAL
AI SUPPORT TEAM

AI that sounds like you, thinks like you, and supports you like the dream team you wish you had (but don’t have the budget for).

The AI Support Team is a set of 5 personalized custom GPT assistants, each designed to think in your voice, reflect your values, and help you move faster without the overwhelm.

You’ll walk away with:

✨ An energy-honouring workflow that saves hours every week on writing, planning and creating in alignment with your goals.

✨ Four personalized AI Assistants – your CEO, offer muse, copywriter and mindset coach – trained to think like the highest version of you.

✨ Clarity without the decision fatigue, because your AI dream team remember your goals, hold space for your ideas and gently guide you to stop spinning your wheels.

✨ A deep sense of “I’ve got this”, because your team doesn’t just help you work faster, it helps you trust yourself again.

You don’t need to be an AI expert to make this work. You just need your voice, your values, and a few minutes to customize the plug-and-play templates to build the most supportive team you’ve ever had.

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MEET YOUR 5 AI TEAMMATES

Clara, the Compass – your calm, clear-headed CEO

When decisions feel heavy, this one helps you zoom out, reconnect with what really matters, and map a plan that fits your energy. No more spiraling between options – just clarity grounded on your goals.

Maya, the Muse – your creative offer collaborator

Turn scattered ideas into simple, sellable, soulful offers that align with your strengths and capacity – guiding you from “too many ideas” to “I know exactly what I’m creating.”

Eden, the Email Writer – your soulful sales copywriter

It drafts heartfelt, on-brand emails that sound exactly like you – in a fraction of the time. Instead of blank-page dread or robotic templates, you’ll write words that connect and sell your offers.

Sky, the Self-Belief Coach – your always-available pep talk

For those moments when you doubt your offer, your message, or yourself – your inner coach is here to help you breathe, reframe, and return to grounded confidence and action.

NEW Bonus Assistant: Vox, the Voice of Your Audience

To analyse testimonials, forms, q&as, and feedback to find the exact words, themes and stories that make people buy and succeed – so your messaging and offers are tailored to your ideal clients.

These teammates are not your average Custom GPTs! Not only will you get these 5 AI teammate templates, but you’ll learn how to (easily) customize them so that they’re trained on the specifics of your unique business.

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What students are saying…

“Your CustomGPT worked much better than the one I previously created to edit my writing. That was amazing!”

“I definitely was avoiding AI but these trainings helped me look at using AI as a tool that can actually help me and save me time.” – Lindsey

“This was just what I needed to finally sit down and customize chat GPT to understand me!” – Megan

“The emails I got out were great!” – Jane

☑️ Lifetime access to the AI Support Team training

☑️ 5 plug-and-play personalized GPT templates (Strategist, Offer Muse, Self-Belief Coach, Email Writer, and Vox – the Voice of Your Audience)

☑️ Digestible & action-focused to create your soulful AI support system within an hour

☑️ Private podcast version of the modules, making it easy to listen on the go so that there are no excuses not to take immediate action

☑️ Invite to my free community, Soulful Sales – for extra support & community if you want it

JOIN NOW FOR JUST $499
(or 4x payments of $129)

sign up today

Bonus: The Fast-Track Email Assistant

The AI Support Team system is so powerful because it’s trained on your business.

But if you want to use it right out of the box, without needing to take the time to set it up, you also get a ready-made version – already trained, structured, and loaded with all the prompts from the program.

Just open it and start writing – no setup required.

✓ Done-for-you email assistant – ready to use immediately

✓ Pre-loaded with all the prompts + guidance from the training

✓ Perfect for soulful coaches & creators

✓ Can improve the flow, clarity & CTAs of emails you draft yourself

Here’s exactly what you’ll learn inside the AI Support Team system:

Part 1: Using AI the Aligned Way: Why AI content can feel “off”, how to feel good about using AI your way, how to stay in control and make AI work for you

Part 2: Create Your Soulful Sales Voice: How to train ChatGPT with your business context and copy, how to create a voice guide using past emails, sales pages, or prompts and what to say (and how to say it) so AI gets your vibe

Part 3: Create Your Core Four Assistants: Step-by-step, you’ll build your personalized team of AI collaborators – each one trained on your tone, stories, and business goals:

  • Clara, the Compass: your calm strategist and CEO brain, helping you make grounded decisions.

  • Maya, the Muse: your creative partner for shaping and naming aligned offers.

  • Eden, the Email Writer: your soulful communicator for writing emails that sound like you.

  • Sky, the Self-Belief Coach: your compassionate voice of reason when doubt or overwhelm creeps in.

  • NEW Bonus Assistant: Vox, the Voice of Your Audience: boost messaging & offers based on what customers really think and feel.

Part 4: Use, Update, and Evolve Your Team: Learn how to actually work with your assistants day-to-day, from planning your week to writing copy and brainstorming new ideas.

You’ll discover how to refine their output, keep them aligned as your business grows, and integrate them naturally into your creative flow (without adding more to your to-do list).

JOIN NOW FOR JUST $499
(or 4x payments of $129)

sign up today


FREQUENTLY ASKED QUESTIONS

Not at all. If you can copy, paste, and talk to a chatbot, you’re good to go. Everything is beginner-friendly and clearly guided.

Yes! I walk you through exactly how to get started, even if you’re brand new to AI tools. And if you already use a different AI tool you can stick with that too, just know that my examples are shown on ChatGPT.

That’s exactly what this is for. You’ll learn how to train AI to write and think like you, not like a marketing template machine that doesn’t take your energy and personality into account.

The training is based on ChatGPT, but you can adapt some of the process to other AI tools like Claude or Gemini. The core principles apply across the board, the actual assistant creation requires a paid ChatGPT account but I also share a workaround.

Yes, you’ll need a ChatGPT Plus account ($20/month) to build your custom AI team. That’s the only tool required.

Think of it like adding an extra team member who costs less than one coffee a day, but saves you hours of work each week and helps you make faster, more confident decisions in your business.

This is for you if…

  • You’re curious about AI but feel unsure where to start.
  • You want to simplify your workflow and stop wasting time on busywork, like overthinking every post, email, or offer.
  • You’ve tried generic prompts and they just didn’t sound like you. You want to use AI in a way that doesn’t sacrifice authenticity.
  • You’re ready to save hours each week with systems that support your energy, not drain it.
  • You’d love to feel calm, clear, and confident running your business again.

That’s totally okay! The AI Support Team is designed to grow with you.

You’ll start by training your assistants on what you already know – your voice, your ideas, your values, and the kind of work you want to do. From there, they’ll help you brainstorm offers, clarify your message, and gently build the foundations of your business in a way that feels aligned and sustainable.

You don’t need everything figured out, I promise!

Absolutely. In fact, it can make an even bigger difference when you already have established offers and content.

Your AI team will learn from what you’ve already built – your voice, your materials, your systems – and help you streamline, update, and repurpose everything with ease. It’s like hiring a second brain to organize, write, and plan alongside you, freeing you up to focus on the high-impact work you actually love.

Not at all. This is designed to lighten your load, not add to it.

You’ll start small, with just one assistant, and each short video walks you through exactly what to do – no pressure, no tech stress. Within an hour, you’ll already feel the shift: less overthinking, more clarity, and a sense of calm knowing you don’t have to hold everything in your head anymore.

No worries, just send an email to team@ruthpoundwhite.com or send a message directly using the little chat button on the bottom right hand corner of the page.

HI, I’M RUTH

I’m Ruth – a 6-figure copywriter turned business coach & mentor to heart-led & driven business owners, course creators and coaches, author of the book ‘quietly ambitious’, and host of the quietly ambitious podcast.

I believe in business as a vehicle for self-expression and meaningful impact in the world. And to make that possible, you need support!

After years of dealing with reduced capacity thanks to fatigue and mental health, I created my own team of AI assistants to help me run my business with more ease – and now I’m sharing the same system with others who crave simplicity, support, and soulful success.

PS. I’m also a massive introvert, feminist, and 90s-music fan. I currently live in the South East of England, with my husband Chris and my son Rowan.

Ready to save hours each week when you stop overthinking every decision and start running your business with calm confidence? Build your own AI Support Team today:

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