Want to soulfully launch and consistently sell more of your offers in a way that totally honours who you are?


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Are you with Me?

Does this sound like you?

✨ You’re ready to upgrade the way you sell & launch, to call in more customers in a way that really suits you (without worrying what people might think).

✨ You’re done with holding back from sharing, or not fully owning the value of your offers

✨ You’ve had times where you’ve blamed yourself for your own “self-sabotaging” ways, or for making it all feel harder than it needs to be

✨ You’re tired of forcing yourself to get it “just right” or overdelivering and getting burnt out in an effort to convince yourself that you “deserve” this

✨ & you’ve probably had moments when you’ve wondered whether you’re good enough to make it all happen (no matter what level of success you’ve already created, or not)

Selling and filling up your offers isn’t always easy as a thoughtful online business owner, who feels deeply and really cares about what your people might think.

You love the work you get to do, and you’re probably already selling your offers (it’s a business requirement, after all), but you know there’s got to be an easier way to sell and launch like you. What you really want is to…

call in more people than ever before to your offers without thinking you need to be different (because that’s not sustainable)

…trust in the huge, life-changing transformations you offer (& value them appropriately in your content and pricing)

…unapologetically show up & sell your way (without worrying you’ll “annoy” people or get negative feedback)

not go on an intense emotional rollercoaster each time you launch (& redefine what “launching” even means to you)

…trust that your sensitivities really gets to be your superpowers in how you sell (rather than things that “get in the way”)

You can have all of these things as the unique, brilliant and imperfect human that you are.

The best part? It gets to be easeful and FUN!

what if I told you that there’s a way to align the way you sell & launch to your values & who you are as a person (without compromising results)?

Selling wasn’t always my favourite thing…

Hi, I’m Ruth. And I get messages all the time from people saying that they love watching me sell in a heart-led way!

But it wasn’t always this “easy”. And – as a sensitive, introverted human with strong values – I struggled for years to try and force myself to do marketing in a way that just wasn’t me. It was draining and best and totally icky at worst. 

Things had to change in my business. I had to do it my way.

I started my business in 2008, but it wasn’t until 2011 when I really started doing it my way that things started to skyrocket. I figured out a way to sell and launch that felt good to me, that’s totally connected to the value of what I do, connected to the humanity of myself and my audience, and that works.

My values are at the absolute heart of my business – as I’m sure they are for you too. I promise it is possible to sell and launch with heart, in a way that still gives your followers tonnes of value, and to do it often – because it’s exactly what I do!

You’ll be supported to do all of this as a yearly founding member of my brand new programme…

Receive the strategy & support to soulfully launch and consistently sell more of your offers in a way that totally honours who you are.

to perfect your aligned, sustainable and profitable sales strategy…

PHASE 1: Uncover Your Soul-Aligned Sales Blueprint

It’s not about following a single magic “blueprint”, but aligning your sales methods with your unique blueprint (taking into account your values, personality & ambitions).

PHASE 2: Your Holistic Launch Trifecta

Discover your unique path of least resistance to sales & launch success with 3 unique and beautifully-customisable launch strategies.

PHASE 3: Create Your Sustainable Sales Ecosystem

Perfect your sales-life balance, learn to soulfully “soft sell” & create a system for nurturing relationships with your audience between launches.

☑️ The never-before-released, powerful Soulful Sales & Launching curriculum

☑️ Monthly q&a/coaching calls with Ruth (you’ll be able to submit questions even if you can’t be there live/ aren’t on FB)

☑️ Access to a Facebook group full of likeminded humans to share, get support & mastermind with your peers 

☑️ Monthly trainings and/ or subconscious mindset transformation sessions to take you to the next level

☑️ Soulful sales challenges to get you taking aligned action (every other month)

plus these incredible bonuses…

✓ Private podcast feed to make it easy to consume the trainings/ replays

✓ Discount on related courses & 1:1 Voxer coaching with Ruth

✓ Community promotion & collaboration opportunities

I'm ready to make more sales, my way
this is like joining a group coaching programme for a fraction of the cost

This membership is brand new so I can’t share testimonials yet so…

here's what past students & clients have said about working with me

I made the most money I ever have in my business with Ruth while also inviting in space to look after my health. I have trusted myself to make money from a place of confidence.”

Agnes Becker, We Are Stardust

“Seeing you and others claiming their personality without apology has encouraged me to do the same personally”

Soulful Sales Summit Participant

“During my time working with Ruth I’ve found my focus, developed and launched stuff in a way that feels good to me and found some real momentum.”

Jo Hooper, Freedom Coach at Mad and Sad Club

“I love that it isn’t ONLY about making money and seeing the tangible results in business – it’s about embodying your business as an extension of your deeper self, and cultivating a strong and beautiful relationship with yourself with complete freedom.

Working with Ruth is not just an investment in yourself as a business owner, it’s an investment in your whole self.

Tamsin Williamson, The Parenthood Coach

Everything has been transformed to prioritise joy, alignment, rest. I’ve fallen in love with my 1:1 programme, I’ve found joy in creating content, I trust my own needs/feelings/decisions more, I am going after my big dream, I am genuinely a happier human being.”

Isis Sturtewagen, Coach

“Since working with Ruth, I now look at myself now as a really important voice in the chronic illness space, and trust my knowledge and what I have to say and teach people. “

Alana Holloway, Chronic Illness Coaching

“I’ve always felt seen and understood, which has helped me shed the layers of ‘not me’ and stand stronger in the woman I was always meant to be.”

Lisa Harmer, Ecopsychotherapist

“Lightbulb moment – I get to create sales processes that are totally suited to my ideal clients, while also looking after my own time and energy. I feel like I have a better relationship with selling now.”

Soulful Sales Summit Participant

I have been able to adjust my business to better fit my values and how I love to work. I’ve been able to successfully bring in new services, and hit new income levels in my business too.

During our time working together I had my biggest monthly income to date, got fully booked with 1:1 clients 3 months in advance, and had a £13k launch of my new programme that you played a big part in helping me to develop.”
Lucy Green, Business Coach & Development Consultant

“[My biggest takeaway] is the idea that you can shape whatever sales and marketing works for you. It was good to find someone with core values that I respect and relate to

Laura Sorvala, Illustrator

“Ruth has also been great in helping me get over myself in terms of asking for the sale. I am now much better at making that ask.”

Caroline Wood, Systems Expert for Introverted Business Owners

I love how you practice what you preach. You’re a real inspiration to me in terms of your honesty and the way in which you try things out. I like your brand of clarity and kindness.”

Astrid Bracke, Small Business Mentoring

“Ruth is all about helping you create a pathway to your desires and goals so it works for YOU… in a way that feels powerful and gentle at the same time.”

Past 1:1 Client

“Your course transformed the ways I think about sales and marketing – from work that didn’t feel like me to thinking about ways of connecting, serving, and building relationships!”

Roanne, Art By Roanne

“Learning that sensitivity is a superpower is life- and business-changing!”

Deborah Blackwell

“Ruth is a great role model in being able to make a lucrative but value based business work and flourish. I love the way you combine really practical support with quite a deeply intuitive approach… you seem to know exactly what people are needing but conveyed in a really grounded, accessible way.”

Sarah Gray, Herbalist

“Since being part of of your programme I am feeling… a really good momentum. I’ve never worked so consistently in my business

Holly Sutcliffe, Neurodivergent Advocate & Embodied Support


The membership pre-sale has ended & doors are now closed. Monthly memberships will be opening soon, just enter your details below to join the waitlist & be the first to know when that happens:

By clicking the button above you agree for me to contact you by email (with newsletters, freebies or promotional offers). We will process your data in accordance with our Privacy Policy . You may withdraw this consent at any time by clicking “unsubscribe” in any email.

Or you can get complimentary access to the Soulful Sales Society as a 1:1 client 


Absolutely! The Soulful Sales Society is designed to help you launch and sell your offers in a way that aligns with your values and personality. The membership will provide you with the tools and skills you need to set you up in the best way for you, right from the start.

Yes! Whether you’re a beginner or an experienced seller, the program will provide you with resources, templates, planners, community, support, networking and mindset training to take your sales and business to the next level, whatever that looks like for you.

It depends. We aren’t going to cover the ins and outs of offer creation or the tech side of putting it together. This is about selling rather than creating the offer from scratch. Of course some of the offer stuff will be included (we have to be excited by our offers) but if you need hand-holding from scratch, this isn’t the thing to do that. It WILL help you get out there and promote your stuff though!

You will get your questions answered in the group within 48 hours on weekdays, plus there is monthly opportunity ask me questions in the q&a, plus bonuses live & pre-recorded sessions happening regularly.

Yes. The community element of the membership is hosted on Facebook, so for those who don’t use it there will be a form in the member area to submit your questions for the monthly q&a, and all trainings will also be available to watch outside of Facebook.

No! The program is beginner and budget-friendly. We focus on mindset, strategy, and community support, rather than complex tools or software.

When the membership officially opens on April 20, you’ll get access to the first set of trainings, the community and your first checklists & planners. This is just the beginning and I have a lot of plans for additional resources to be added every month.

Core trainings and q&a replays will be available as long as you are a member. The challenges will be available for 2 months (1 month of action-taking, 1 extra month of catch-up time). The bonus resources (including planners, templates, visualisations etc) will be available as long as you’re a member. Everything will be marked in the member area so this is clear.

I have a huge vision to support as many business owners as possible this year (& beyond). I have offers ranging from $9-$10K, and this membership is my way of reaching as many people as possible. Because I believe in the world-changing power of thoughtful business owners selling what they do in an empowered way that feels like them.

No! The Soulful Sales Society is for any online course creator who wants to sell their offers in a way that aligns with their values and personality. Ruth works with business owners of all types, as long as you’re based mainly online, and you want to consistently sell more in alignment with who you are.

Yes, but I don’t know when exactly I will be opening doors again.

It’s specifically created with online course creators in mind. That said, a large amount of the content is going to apply to selling in general and also the mindset of selling for different types of business owners.

I just looked at my list of ideas for the monthly challenges, for example, and they would apply to so many business models (these are just in the idea stage so not finalised but things like a challenge to sell every day, to run a flash sale, to stretch your comfort zone with how you sell).

Because this isn’t about forcing you into a model that wasn’t designed for you – this is about selling your way. Our program provides a unique approach to help you launch and sell your offers in a way that aligns with your values and personality. Many clients find that once they find what’s truly aligned, things start coming together in a way they never have before.

Although you get access to the core Soulful Selling & Launching course materials, this is not your average course. This is a membership community not just with support but with added accountability and motivating challenges to help you get into the habit of selling more, regularly.

If you’re not quite sure the membership applies to your unique business, firstly feel free to send me a message using the chat box on the corner of the page. There is also a 7-day refund policy for all new members. If you sign up, take a look and realise the membership doesn’t quite fit your unique business, then you’ll receive a full refund as long as you let us know within 7 days.

Note: This refund policy does not cover a change of mind or change of circumstances. Click here for the full terms & conditions. Upon receiving your refund request, we will ask for feedback to understand why the membership didn’t meet your needs and/ or expectations, to help us improve in future.

Yes, of course! There is no minimum term, simply cancel before your billing date. We don’t make anyone jump through any hoops to cancel, it’s all clearly signposted from the member area. You’re also welcome to re-join in future, although doors will not always be open.

No problem! Shoot an email over to and we’ll get back to you within 1-2 business days.

Get the strategy & support you need to bring your vision & impact to life without ignoring your body or your feelings, and without pushing yourself to be somebody different.

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