In short, free masterclasses are a very simple, repeatable, soulful way for me to grow, nurture & sell. And I want to share that process with you!
As a sensitive introvert, the word “webinar” used to make me shudder.
To me it meant being ultra-“sales-y”, ultra confident, and ultra energetic – none of which come naturally to me
But once I gave myself permission to figure out how to do it all my way – to show up as myself and trust that the right people would resonate – I found a powerful & authentic way to sell.
Free masterclasses have led to multiple 5-figure launches and have helped me to serve over 6000 students as of 2024 (alongside other growth strategies).
More than that, I connected with my people and practiced using my voice. The strategy is magic!
What They Thought About The “Masterclass Magic” Course…
“Ruth has created such a detailed masterclass on this topic – no stone was left unturned! The workbook and Q&A were also extremely supportive and the whole experience gave me so much more confidence to run my own.”
Tamsin Williamson
“Ruth did a great job of dissolving this block [around selling as part of a free workshop]! I think the other big thing that I took away was that the whole process could actually be fun and motivating in its own right. I also loved the idea of repurposing masterclasses as mini-courses .”
Sophy Dale
“Caught up on this last night – SO inspired. I already knew that I was going to do my masterclass on, but ended up writing the entire sales page after watching the session, and have so many ideas for it. Thanks!”
Katie Sadler
Here are your options…
MASTERCLASS MAGIC
✨ full 5-stage course to guide you from your masterclass ideas and planning, to creating the masterclass, promoting it, delivering it (confidently!) and what to do next
✨ masterclass examples including my high-converting landing page, emails I sent, slides, replay page and more
✨ lifetime access & ongoing support in my client-only Facebook group
PAY IN FULL = $349
OR 3x MONTHLY PAYMENTS OF $119
click here for the 3-part planBUNDLE OPTION :: SAVE 25% ON 2 COURSES
✨ everything included in the standard option PLUS access to my Grow With Challenges Course – saving you $175!
✨ Grow with challenges is all about using challenges to create a memorable free experience to help you sell more of your offers
✨ Both strategies go hand in hand – I successfully alternate both challenges and masterclasses to launch and grow
BUNDLE PAYMENT = $698 $523
OR 3x MONTHLY PAYMENTS OF $238 $185
You’ve probably heard of webinars – informational trainings given for free as a means to sell a product or service.
My free masterclasses could also be called (non-icky!) webinars. The key to the way I teach in them is that they are valuable even if people don’t buy.
AND I also have a clear process to make sure that (a) the training is actionable and not overwhelming and (b) people clearly know how they can buy if they want to get more.
I use free masterclasses and challenges interchangeably to help me launch and have been doing so for many years.
I have courses on both, because I have used both since 2018. If you already have a free masterclass in mind, or want to upgrade the way you run them, start with masterclasses.
If you’re not sure and are considering both, here is my recommendation over which to pick:
- Masterclasses require less energy but can still very effectively sell your offers and grow your audience. They’re easier to run more often.
- Challenges create an incredible connection with the people taking part, so I try to run them 1-2x per year. However, they require more time and energy.
The course is about running free masterclasses (otherwise known as webinars – but these are not icky, value-less pitch-fests -they’re about selling with soul!)
You can use the content for paid masterclasses – I am also about to experiment with a paid masterclass myself – and a lot of the lessons like planning and promoting will still be relevant, but there’s some stuff we don’t cover (like pricing etc).
This is a self-study course, meaning you get access to everything when you sign up and can work through it at your pace. PS. You also get lifetime access to the programme and invitations to any live rounds I do run.
Yes! Masterclasses work really well without social media and I don’t usually have any kind of Facebook group for mine. I simply promote them (in the ways I share in the course) & engage live in the chat.
Running a free masterclass is easiest when you decide ahead of time what you’re doing. And the course will make this easy-peasy!
One student recently shared this about how easy it all is: “I ended up writing the entire sales page after watching the session, and have so many ideas for it”
(And the course is easy to binge since you can either watch the videos, read the notes, or listen to the podcast version – and there’s no fluff!)
In my experience, the energy that goes into a free masterclass is so much less than running an extended free challenge (which I also do & teach in my Grow With Challenges course) & it’s a very impactful, relatively quick way to grow your audience & create a buzz around what you do.
So take advantage of the live round to get the work done, plus support from the group and in the 1:1 office hours in between, and get excited about what delivering a masterclass will do for your business!
The content in this course is delivered via both video and audio, with detailed notes for all of the lessons, and auto-generated transcripts.
Yes, yes and yes! I started doing free masterclasses when I didn’t even have a proper offer yet! And I continue to use them now my audience is much bigger and my business is far more established. There are different ways of running them within the course, so pick and choose the right way for you.