You’re here because you’ve got something to share with the world, you want to get it in front of more people, and you want to get well paid for it. And you need to grow your audience to do that.

You may also happen to be sensitive, or have limited time, energy or capacity for doing “all the things”. It’s time to help your people find you, and what you do, in the easiest way possible.

The good news is that there’s a sensitive, impactful & FUN way to grow your audience and sell to your right people: free masterclasses! (Otherwise known as webinars, but not the “icky” kind!)

✨ As a sensitive introvert, these free masterclasses have been the perfect way for me to connect with my right people.

✨ They’re really useful for my people (not just one long sales pitch!) and positively impact the growth of my business.

✨ Every time I run a free masterclass, I get a big spike in my audience growth(specifically my email list).

✨They are perfect for creating a “buzz” when I don’t have the energy/ don’t feel like showing up for a free challenge.

✨ I have successfully used free masterclasses to promote both high ticket group programmes & lower ticket courses.

✨ And I do them in a way that’s perfect for my energy, values & personality.

In short, free masterclasses are a very simple, repeatable, soulful way for me to grow, nurture & sell. And I want to share that process with you!

As a sensitive introvert, the word “webinar” used to make me shudder. 

To me it meant being ultra-“sales-y”, ultra confident, and ultra energetic – none of which come naturally to me

But once I gave myself permission to figure out how to do it all my way – to show up as myself and trust that the right people would resonate – I found a powerful & authentic way to sell.

Free masterclasses have led to multiple 5-figure launches and have helped me to serve over 6000 students as of 2024 (alongside other growth strategies).

More than that, I connected with my people and practiced using my voice. The strategy is magic!

…I am able to do this all as a sensitive human who doesn’t always want to be loud & visible!

You’ll Get All Of This In…

The simple, repeatable, soulful way to grow, nurture & sell more – especially as a sensitive business owner

I’ll teach you my exact challenge strategy, and how to work it around your personality, that has led to huge audience growth & 5-figure launches.


5 modules taking you from your masterclass ideas and planning, to creating the masterclass, promoting it, delivering it (confidently!) and what to do next.

This is overwhelm-free & super-actionable. The digestible lessons cover:

  • coming up with the perfect topic & title to boost signups
  • what to do before & after your free class for maximum impact on your signups, audience growth, shares & income
  • what to share in your masterclass (& what to leave out) to ensure that both your attendees and your business benefits
  • how to deliver and speak confidently (including the selling part!)
  • the simple way to tie this strategy into a “launch” to increase sales

With 3 ways to access the content:

✨ Watch the videos
✨ Listen to the private podcast
✨ Or read the text notes


  • Templates & examples from my own free masterclasses:
    ✨webinar slide template
    ✨email templates for before & after the masterclass
    ✨landing page copy examples
  • Powerful workbook to hit the ground running with your free masterclass
  • Checklists for every stage of the process
Sign me up!

What They Thought About The “Masterclass Magic” Course…

“Ruth has created such a detailed masterclass on this topic – no stone was left unturned! The workbook and Q&A were also extremely supportive and the whole experience gave me so much more confidence to run my own.”

Tamsin Williamson

“Ruth did a great job of dissolving this block [around selling as part of a free workshop]! I think the other big thing that I took away was that the whole process could actually be fun and motivating in its own right. I also loved the idea of repurposing masterclasses as mini-courses .”

Sophy Dale

“Caught up on this last night – SO inspired. I already knew that I was going to do my masterclass on, but ended up writing the entire sales page after watching the session, and have so many ideas for it. Thanks!”

Katie Sadler

Masterclass Magic is for you if…

✨ You want to grow your audience in general and/ or run an even to build up buzz for a launch

✨ You could be brand new to free masterclasses or you could have run them before, and you’re interested in my unique take on them as a sensitive human.

✨ You might already have an established email list/ following, or you may not – it works either way

✨ You might be a little nervous about this kind of visibility but you’re totally ready to learn, grow and stretch your comfort zone in the name of your bigger goals (just like I have!)

✨ You don’t use (or don’t want to rely on) social media in your business – it works on or off social media

✨ And you’re also a thoughtful person who wants to give genuine value to your people – they are more than just “numbers” to you

This course is not for you if…

‍✗ You don’t want to dig into the feelings as well as the practical strategies

‍✗ You only want to run an in-person masterclass. This stuff is all online-based!

✗ You feel like you’ve totally 100% nailed the way you run free masterclasses and it’s working to bring you sales ‍

✗ You’re not ready to ultimately believe that this is your business and therefore you get to do it your way (don’t worry, I’ll help you get there!)

It doesn’t matter what stage you’re at with your business, if this is a strategy you want to try (and you want to do it the sensitive way), this training is for you.

Are you ready to grow your audience &
build buzz in a fun and creative way?


Here are your options…


Masterclass Magic is currently discounted by 36% in my Big Birthday Bash Sale ending midnight PT/ 8am UK


✨ full 5-stage course to guide you from your masterclass ideas and planning, to creating the masterclass, promoting it, delivering it (confidently!) and what to do next

✨ masterclass examples including my high-converting landing page, emails I sent, slides, replay page and more

✨ lifetime access & ongoing support in my client-only Facebook group

PAY IN FULL = $349 $222

click here to pay in full


click here for the 3-part plan


✨ everything included in the standard option PLUS access to my Grow With Challenges Course – saving you $254!

✨ Grow with challenges is all about using challenges to create a memorable free experience to help you sell more of your offers

✨ Both strategies go hand in hand – I successfully alternate both challenges and masterclasses to launch and grow

BUNDLE PAYMENT = $698 $444

click here for the bundle


bundle 3x PAYMENTS


You’ve probably heard of webinars – informational trainings given for free as a means to sell a product or service.

My free masterclasses could also be called (non-icky!) webinars. The key to the way I teach in them is that they are valuable even if people don’t buy.

AND I also have a clear process to make sure that (a) the training is actionable and not overwhelming and (b) people clearly know how they can buy if they want to get more.

I use free masterclasses and challenges interchangeably to help me launch and have been doing so for many years.

I have courses on both, because I have used both since 2018. If you already have a free masterclass in mind, or want to upgrade the way you run them, start with masterclasses.

If you’re not sure and are considering both, here is my recommendation over which to pick:

  • Masterclasses require less energy but can still very effectively sell your offers and grow your audience. They’re easier to run more often.
  • Challenges create an incredible connection with the people taking part, so I try to run them 1-2x per year. However, they require more time and energy.

The course is about running free masterclasses (otherwise known as webinars – but these are not icky, value-less pitch-fests -they’re about selling with soul!)

You can use the content for paid masterclasses – I am also about to experiment with a paid masterclass myself – and a lot of the lessons like planning and promoting will still be relevant, but there’s some stuff we don’t cover (like pricing etc).

This is a self-study course, meaning you get access to everything when you sign up and can work through it at your pace. PS. You also get lifetime access to the programme and invitations to any live rounds I do run.

Yes! Masterclasses work really well without social media and I don’t usually have any kind of Facebook group for mine. I simply promote them (in the ways I share in the course) & engage live in the chat.

Running a free masterclass is easiest when you decide ahead of time what you’re doing. And the course will make this easy-peasy!

One student recently shared this about how easy it all is: “I ended up writing the entire sales page after watching the session, and have so many ideas for it”

(And the course is easy to binge since you can either watch the videos, read the notes, or listen to the podcast version – and there’s no fluff!)

In my experience, the energy that goes into a free masterclass is so much less than running an extended free challenge (which I also do & teach in my Grow With Challenges course) & it’s a very impactful, relatively quick way to grow your audience & create a buzz around what you do.

So take advantage of the live round to get the work done, plus support from the group and in the 1:1 office hours in between, and get excited about what delivering a masterclass will do for your business!

The content in this course is delivered via both video and audio, with detailed notes for all of the lessons, and auto-generated transcripts. 

Yes, yes and yes! I started doing free masterclasses when I didn’t even have a proper offer yet! And I continue to use them now my audience is much bigger and my business is far more established. There are different ways of running them within the course, so pick and choose the right way for you.