Save $500 when you join the live 6-week group programme starting 2nd February (+ new affordable payment plan just added!)

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I'm ready to make more money being me

expand your impact, command higher prices & market yourself with ease

…by strategically building your unique magic into every single part of your business (your offers, pricing, content & more)

give me the details!

JOIN THE MAGIC OF YOU AT THE FOUNDING PRICE

Get the founding rate before the price rises for future live rounds, lock in the best start to the year and prepare to get started and be supported from Feb 2nd.

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Does this sound like you?

✨ You’re ready to feel totally confident in your (higher) prices and for it all to start feeling easier

✨ You’re called to create something truly unique & impactful (both for your own life, and/ or the world)

✨ You’ve had times where you’ve blamed yourself for your own “self-sabotaging” ways, or for making it all feel harder than it needs to be

✨ You’re tired of forcing yourself to get it “just right” or overdelivering and getting burnt out in an effort to convince yourself that you “deserve” this

✨ & you’ve probably had moments when you’ve wondered whether you’re good enough to make it all happen (no matter what level of success you’ve already created, or not)

what if I told you that you already have everything you need to make all of this easier & more magical? (you just need to figure out how to really utilise it)

you don’t need to change who you are to amplify your success…

…you need to own it, in all areas of your business strategy and ways of being, no matter what level of business you’re currently at

the only thing getting in the way? the fact that who you really are (your essence, core, heart, soul… whatever you call it) is clouded by conditioning, by false meanings, by protective beliefs & fear.

& just watch the magic that happens when you learn to get past all of that & dare to put the real you in the driving seat

Imagine, after being supported to radically trust in your true self, you could…

✨ …grow your impact & effortlessly attract clients that are your perfect-fit – clients who love to hear what you have to say, ready to do the work, respect your boundaries, and gladly pay your prices. 

✨ …reach new income levels, having your first 5-figure launch, or 2x what you’re currently charging, simply by creating more aligned and totally unique offers and services? 

✨ …feel more secure, centered, and excited in your business… by utilising a business model that works with (not against) your unique magic, for your audience size, for your income goals, for your life?

✨ …play BIG on your own terms? Working less than you currently do, trusting your need & desire to rest, empowering yourself to be bolder & speak your truth in your content, & more.

…all by loving & owning who you are as a human (to magnetise your right people to you). 

You’ll be supported to do & be all of this in my 6 week group experience…

introducing…

The group experience for ambitious & heart-led business owners who want to get crystal clear on what makes you stand out, grounded in your unique brilliance and zone of magic (so that you can consistently market with ease, raise your rates & grow your impact & income, without extra work).

WE KICK OFF FEB 2ND 2023

for 6 weeks of life-and-business-changing training, group q&a calls, 1:1 office hours & transformational mindset experiences

I work with clients all over the world, as such it’s normal that not everyone can make them. Calls are scheduled at different times so that different time zones might make at least some of them. I always make sure that you have the ability to ask questions in advance, should you wish, and to watch replays.

Here’s the full schedule for Jan-March 2023 (subject to change):

  • Mon, 30th Jan – group opens & pre-work access starts
  • Thur, 2nd Feb, 4pm GMT – Opening Ceremony & Module 1 Live
  • Tue, 7th Feb, 9am GMT – Module 2 Live
  • Thurs, 9th Feb, all day (ending 5pm GMT) – 1:1 Voxer office hours
  • Tue, 14th Feb, 4pm GMT – Module 3 Live
  • Tue, 21st Feb, 9am GMT – Module 4 Live
  • Thurs, 23rd Feb, all day (ending 5pm GMT) – 1:1 Voxer office hours
  • Tue, 28th Feb, 4pm GMT – Module 5 Live
  • Tue, 7th Mar, 9am GMT – Module 6 Live
  • Thur, 9th Mar, 4pm GMT – Closing Ceremony Live

✨ Begin your reconditioning journey & let go of “self sabotage” forever

Know that you are worthy and deserving of earning great money by being yourself

✨ Become unstoppable by connecting with your core, true self (the one that is often clouded by fear, false beliefs & conditioning)

✨ Learn to value and recognise yourself before anybody else will

✨ The key thoughts & behaviours to work on that might be getting in the way

✨ Alchemise your past experiences into tangible reasons for people to work with you

✨ Stand out from everybody else (the natural way)

✨ Know your unique sales proposition (without forcing yourself into un-aligned marketing strategies & “shoulds”)

✨ Prepare to create your unique methodology, and learn to confidently stay in your lane by focusing on the thing that ONLY YOU can do

✨ Become the best example of your own work, making selling so much easier

✨ Drastically reduce the overthinking or overcompensating and learn to share powerfully from the heart

✨ Trust yourself whenever you mess up, and learn to use it to your advantage 

✨ Unapologetically show up & sell your way (without worrying you’ll “annoy” people or get negative feedback)

✨ Let go of the number one thing that gets in the way of you selling with ease, and learn to use selling as a manifestation of your unique magic

✨ Trust in the huge, life-changing transformations you offer (& value them appropriately in your content and pricing)

✨ Learn to embrace uncertainty & be with your emotions

✨ Prepare your nervous system for what comes next (both good and bad) for unstoppable momentum

✨ Create new & empowering patterns that serve the truest version of you

Covering each part of the framework of your zone of magic:


This is deep, life and business-changing work, so it makes sense that you’ll probably have questions about how this applies to you, or areas where you might get stuck. Lasting change takes work, after all!

Which is why I’m giving you the opportunity to ask questions and receive coaching from me every week for 6 weeks. Even if you don’t personally ask a question, you’ll benefit massively from hearing from everyone else in the group.

And if you can’t come live? Don’t worry, we have people from all time zones involved, which is why I’ll send a form out for you to submit your questions in advance.

What makes this programme unique is that it’s not just telling you things – the mindset shifts & the strategy changes that make it all work. You also get to experience what it feels like to think & feel differently. And you get to shift the things that are getting in the way, in real time. 

These subconscious transformation techniques are usually reserved for my high-level 1:1 and group coaching clients, but you get them included as part of the 6 week programme (replays will be available if you can’t make it live).

Get 1:1 contact time with me over Voxer twice throughout the 6 weeks. Which means as well as group support, space to ask questions on call (or submit them in advance if you can’t be there live), you get a chance to chat with me 1:1 about whatever you need to move forward with. 

…plus these juicy extras…

🔮 An activating visualisation to help you embody and more easily call on your unique magic whenever you need it (I’ve had incredible feedback from this one)

🔮 Journal prompt collection – usually only available to my 1:1 and group clients – to help you explore more deeply (this stuff also makes for content gold if you choose to share!)

🔮 Affirmations to rewire your beliefs and remind you of what’s really true over time

🔮 An EFT demonstration and unique tapping script, for physical and subconscious releasing of the untrue beliefs that can block us owning our magic

☑️ 6 weeks of life-and-business-changing video & audio modules

☑️ Get personal support & coaching from me in the group q&a & mindset transformation sessions during the live round 

☑️ Two opportunities to receive 1:1 coaching from me during Voxer office hours (using text and voice notes)

☑️ Access to our Facebook group full of likeminded humans where you can share & mastermind with your peers 

☑️ Replays available for everything, plus the chance to submit questions if you can’t be there live 

…plus these incredible bonuses…

✨ Opening & closing ceremonies to welcome us to the space of transformation & help us reflect on how far we’ve come

✨ Subconscious transformation techniques that we’ll do together (or on replay) throughout the programme

✨Powerful workbook & notes to integrate what you learn

✨ Lifetime access to the course lessons in your account

What clients have said about working on me to fully ownknow their magic…

I made the most money I ever have in my business with Ruth while also inviting in space to look after my health. I have trusted myself to make money from a place of confidence.”

Agnes Becker

“The support you gave me made me feel comforted, held, understood, but also that I could be proud of myself and could achieve big things that felt impossible.

Thank you for your kindness, your understanding, for knowing what I needed better than I did. Thank you for letting me cry, be angry, be frustrated and for helping me not feel that way whenever we finished a session.”

Jo Hooper

Everyone should do this course! Ruth leads you to tap into everything that has shaped you into the magical human you are, so that you can go and bravely share it with the world. Thank you Ruth, you’ve done it again!”

Jennifer Cockroft

“I love that it isn’t ONLY about making money and seeing the tangible results in business – it’s about embodying your business as an extension of your deeper self, and cultivating a strong and beautiful relationship with yourself with complete freedom.

Working with Ruth is not just an investment in yourself as a business owner, it’s an investment in your whole self.

Tamsin Williamson

Internally everything has changed. I’m in a very different place than I was at the beginning, and I know things can only get better from here.”

Past Group Coaching Client

Everything has been transformed to prioritise joy, alignment, rest. I’ve fallen in love with my 1:1 programme, I’ve found joy in creating content, I trust my own needs/feelings/deciscions more, I have manifested feeling relaxed and inspired, I am trusting in the future, I am going after my big dream, I am genuinely a happier human being.

Working with Ruth has felt like being truly seen for the first time as an entrepreneur/business owner (and a complete human). It has been incredible (life-changing) to feel supported in taking action fully based on what feels good to me.

And I’m more clear on what my magic is than ever before.

Isis Sturtewagen

“Since working with Ruth, I now look at myself now as a really important voice in the chronic illness space, and trust my knowledge and what I have to say and teach people. “

Alana Holloway

“I’ve always felt seen and understood, which has helped me shed the layers of ‘not me’ and stand stronger in the woman I was always meant to be.

If you’re thinking about working with Ruth , I whole-heartedly encourage you to take the leap. The investment might seem high, but the pay off is worth so much more. I feel so deeply rooted in myself and my business, and have developed a powerful trust in my ability to adapt and grow. To me, that’s priceless.”

Lisa Harmer

“This work has completely turned my view of what I do and why I do it around… Love it, love it, love it. It has been the kick up the arse I needed to find my voice and put my authentic self out there.”

Rachel Friedli

“Ruth untangled knots of self-doubt, self-judgement, self-worth, and all the icky feelings that keep us small. Learning that sensitivity is a superpower is life- and business-changing!”

Deborah Blackwell

“I love the way you combine really practical support with quite a deeply intuitive approach… you seem to know exactly what people are needing but conveyed in a really grounded, accessible way. You have helped me gain confidence in a really authentic way that feels grounded and not short lived… thank you”

Sarah Gray

“Your belief in me has really helped me to strengthen my own self-belief and self-trust, and walk my own walk – as a coach, a business owner and a human.

I feel more ‘me’ than ever and that has so much to do with the amazing way you have helped me to clarify my own sense of self and keep on moving forwards with my eye on the goal (even in the face of huge discomfort and resistance).

The tools, exercises and practices you have shared have opened me up to myself with honesty, vulnerability and compassion, and created transformational breakthroughs that will honestly stay with me forever.

Your approach / philosophy is deeply special and unique and it has been a key to unlocking the truest parts of myself, in ways I never knew possible. I would honestly tell people to trust and believe that you will guide them where they need to go and show up in the world as who they need to be. They just need to be open to taking that journey – and the rest will follow.”

Tamsin Williamson

“Ruth is all about helping you create a pathway to your desires and goals so it works for YOU… getting to the heart of what’s holding you back so you can see yourself in a new light… in a way that feels powerful and gentle at the same time. I most loved her ability to share the unvarnished truth with 100% kindness!”

Past 1:1 Client

“Since working with Ruth I have a lot more curiosity and compassion for myself. We all need help and support. It’s the greatest gift you can give yourself and you will truly get so much from investing and believing in yourself by going for it.”

Vicky Shilling

I have been able to adjust my business to better fit my values and how I love to work. I’ve been able to successfully bring in new services, and hit new income levels in my business too.

And you listen! REALLY listen.

During our time working together I had my biggest monthly income to date, got fully booked with 1:1 clients 3 months in advance, and had a £13k launch of my new programme that you played a big part in helping me to develop. And I feel I could trust you to handle anything I brought up with kindness and compassion.”

Lucy Green

“If it feels right, if your intuition and body is telling you it’s a yes – trust that, and do it. It will probably be hard at times, but it will absolutely be worth it for what you’ll learn about yourself and your capabilities, and what you can offer your own people.”

Jennifer Cockcroft

If you’re in, and you’re ready to own who you are more than ever before, here are your options

for 6 weeks of life-and-business-changing teachings & support to help you make more money by being (more of) who you really are

JOIN THE MAGIC OF YOU AT THE FOUNDING PRICE

Get the founding rate before the price rises for future live rounds, lock in the best start to the year and prepare to get started and be supported from Feb 2nd.

Time left to join…

 
 

PAYMENT PLAN

• 6 Weeks of Live Interactive Modules & Subconscious Transformation Sessions
– from 2nd Feb

• Lifetime Access to Recordings

• Receive Coaching & Ask Questions (Even If You Can’t Come Live)

• Opportunity To Have Me Promote You & What You Do To My Audience

• Pay In Full Discount & 2x Bonuses: Free Access to 2x Private Trainings (Previously Reserved for 1:1 Clients Only)

  – Listening To & Trusting Your Intuition In Business
  – Becoming A Leader (& Redefining What That Means) – this one was game changing for me!

3x payments of $533 $355

Or new payment plan just added: 6x payments of $267 $178

sign up here

PAY IN FULL

• 6 Weeks of Live Interactive Modules & Subconscious Transformation Sessions
– from 2nd Feb

• Lifetime Access to Recordings

• Receive Coaching & Ask Questions (Even If You Can’t Come Live)

• Opportunity To Have Me Promote You & What You Do To My Audience

Pay In Full Discount & 2x Bonuses: Free Access to 2x Private Trainings (Previously Reserved for 1:1 Clients Only)

  – Listening To & Trusting Your Intuition In Business
  – Becoming A Leader (& Redefining What That Means) – this one was game changing for me!

1 Payment of $1488 $998

sign up here

GO VIP 💫

• Everything included in the standard option (including the pay in full bonuses)

•  PLUS access to me 1:1 on Voxer for the duration of the programme from 30 Jan – 10 March (I’ve never offered this before!)

•  VERY LIMITED spots available

(Voxer is a voice and text messaging app, it’s super fun & impactful! Note that this is powerful support, but it requires you to be proactive and ask me questions or share your learnings and feelings – I’ll check in twice a day as long as you do)

1 Payment of $2188 $1698
or 2x payments of $1111 $855

sign up here

Or you can get complimentary access to the Magic of You, Unleashed as a 1:1 client (my 1:1 coaching is going up in price on Jan 31st, 2022)

Got questions? Have a read of the FAQ below or send me a message using the chat pop up on the bottom left of the screen

I’d been earning a living online since 2008, going from freelance copywriter to six-figure business owner in the space of a few years, and I found I’d built something I didn’t want.

It looked successful from the outside, but the truth is…

  • I spent years beating myself up about my inability to figure out how to work with, instead of against, my sensitive nature. (Which I now know wasn’t my fault.)
  • I was stuck in this unfulfilling, exhausting work, frustrated but afraid to allow myself to want more.
  • I was ignoring some of my most basic needs – for rest, self-reflection, intentional solitude and deep support…
  • I didn’t believe what was possible for me (or accept my desire to go bigger)

None of this was aligned to my core value of personal freedom (and, honestly, it was eating away at me).

I now know that business can be the most RADICAL vehicle for self-actualisation and expression.

I’ve come to think of my business as a way to dig deep into who I am and figure out how to live in alignment with that. Trusting myself includes all areas of my life, not just my business & the money I want to make.

THE MAGIC OF YOU, UNLEASHED IS FOR YOU IF…

✨ You run an online business where you are the face of the business or brand

You could be at the start of your journey OR an established business owner who wants to feel more confident in what you charge, how you work & the value you offer. (This applies at all levels)

✨ You have a nudge that you’re here to create something truly unique, and you want to tap into what that could be (moving through any fears that might get in the way)

✨ You want to show up with the energy of KNOWING that your clients are lucky to get to work with you (no matter how many “competitors” might be out there doing something similar)

✨ You’re tired of feeling stuck and exhausted, working in a way that’s designed for someone else. You want to sell in a way that FEELS GOOD and do the work that truly excites you. 

… & you’re ready to dig deep to transform limiting patterns, be with your feelings and take radical responsibility for what you create

IT MAY NOT BE FOR YOU IF…

🙅‍♀️ Your brand is not based on you as a person, or you feel like you’ve totally 100% nailed the way you put yourself out there in your business.

🙅‍♀️ You aren’t ready to dig into the feelings as well as the practical strategies

🙅‍♀️ You don’t want to ever push yourself out of your comfort zone or want handholding around getting your website running etc (this is not a business basics course)

🙅‍♀️ You’re not willing to ultimately believe that this is your business and therefore you get to do it your way (don’t worry, I’ll help you get there!)

NOTE: this course is designed for sensitive online business owners who have a brand that’s based on them as a person. Including (but not limited to): service providers, coaches, mentors, therapists, course creators, and other “infopreneurs”. Product-based business owners will find massive value too, but there may be some information that doesn’t apply.

Are you ready to really own who you are to expand your impact, command higher prices and market yourself with grace & ease?


The Magic of You, Unleashed, is for all humans who run an online business – at any level – that is based on who they are as a person in some way. 

Both! You’ll get invited to a live round where you can benefit from group coaching, community support and subconscious mindset transformation and you’ll get ongoing access to the course & recordings for you to refer back to whenever you like.

We start on 2nd Feb 2023 and run for 6 weeks. I recommend you set aside 3-4 hours a week for this work, 1 hour at a minimum.

That said, if you can’t come live or keep up with all the “homework” in real time, it’s still worth signing up to now to take advantage of the discount & be invited to future live rounds.

This is not a beginner-level “how to find your niche” course (although if you are just getting started, it’ll still help).

This is about cultivating a deep grounding in your unique magic and brilliance as a human and business owner. A bodily knowing that will give you the courage to show up with greater confidence, align to your prices, trust in the value of your transformation and ultimately work in the way you want – and this applies to business owners at all levels.

It’s about confidently BEING your own niche, embodying your work and living your values.

That said, you may find that after going through this process you discover a new layer of the work you are meant to do in this work (the thing that lights you up and creates the greatest impact).

This programme won’t be for everyone, and you might not be at the right stage to invest this amount. But if it IS doable (and safe) financially for you, but still feels like a scary amount? Try asking yourself, ‘What do I have to gain here?’ and looking at the investment from a different angle. It’s always going to feel uncomfortable taking a chance on yourself in this way – but as business owners our decisions should be based on where we’re going rather than just where we’re at currently.

Try putting your magician’s hat on and asking what this could make possible in your business? How can you put a plan in motion to make this money back (& more)?

I previously ran a course called “the Magic of You” which was much smaller. The Magic of You, Unleashed, is different in several ways:

✨ It includes live group calls and more chances to ask me questions
✨ It includes brand new, and updated, modules – now spanning across 6 weeks
✨ It includes brand new subconscious mindset transformation sessions as well as the strategy

If you previously took the Magic of You, this is version 2.0 and is a different programme.

I work with clients all over the world, as such it’s normal that not everyone can make them. Calls are scheduled at different times so that different time zones might make at least some of them. I always make sure that you have the ability to ask questions in advance, should you wish, and to watch replays.

Here’s the full schedule for Jan-March 2023 (subject to change):

  • Mon, 30th Jan – group opens & pre-work access starts
  • Thur, 2nd Feb, 4pm GMT – Opening Ceremony & Module 1 Live
  • Tue, 7th Feb, 9am GMT – Module 2 Live
  • Thurs, 9th Feb, all day (ending 5pm GMT) – 1:1 Voxer office hours
  • Tue, 14th Feb, 4pm GMT – Module 3 Live
  • Tue, 21st Feb, 9am GMT – Module 4 Live
  • Thurs, 23rd Feb, all day (ending 5pm GMT) – 1:1 Voxer office hours
  • Tue, 28th Feb, 4pm GMT – Module 5 Live
  • Tue, 7th Mar, 9am GMT – Module 6 Live
  • Thur, 9th Mar, 4pm GMT – Closing Ceremony Live

This depends on how much you want. It’s totally fine to just watch replays and go through at your own pace. That said, if you come live there are opportunities for hotseat coaching (you can also submit questions if you can’t come live) plus I’ll be around in the Facebook group to support you, and I have 2x days set aside to give powerful 1:1 support via Voxer.

Yes if you know you are not fully trusting in the value of what you do.

  • Maybe you still want to raise your prices but can’t fully align to it
  • Maybe you want to scale, which means less direct 1:1 client support, but you’re afraid they won’t get the same “value” and you’re making yourself too available
  • Maybe you’ve recognised that you’re overdelivering in your current offers, and want to work in a way that is more supportive to you, trusting you can still fully support your clients that way
  • Maybe you get the feeling you’re not quite working in your zone of magic and want to uncover what that really is

This is not a beginner-level course. The experience of being fully grounded in your greatness and brilliance will shift and change at every new level of your business, every new layer of understanding who you are and what you are here to do.

It’s about confidently BEING your own niche, embodying your work and living your values, whatever stage of business you are at.

This course is for business owners of all levels. It took me years and years to figure out this stuff for myself, so you’ll be ahead of the game in terms of creating the very best foundation for showing up with confidence, charging what you really want to charge, and working in a way that is deeply aligned with who you are.

It’s about confidently BEING your own niche, embodying your work and living your values, whatever stage of business you are at.

We do cover things like marketing, pricing and offers. That said, we don’t cover absolute basics like how to set up your website or anything related to tech. 

It depends! If the course you’re on does not involve hands on support, does not cover the mindset & feelings side of things, or is in a completely different area but you still want to work infusing your greatness into all areas of your business, then you will still very much benefit from the Magic of You, Unleashed group programme. (Plus you also get lifetime access to the recorded trainings) 

The Magic of You, Unleashed comes with hands on support, so ask yourself whether this support would still be helpful to you even if you’re doing another course. If you’re not sure, send me a message or Voxer me @ruthpoundwhite

Click here to send me an email, or feel free to DM me on Instagram. The quickest way to get in touch is to use the little chat widget you should see hovering in the bottom right of the screen.

Save $500 when you join the live 6-week group programme starting 2nd February (+ new affordable payment plan just added!)

TIME LEFT TO CLAIM YOUR DISCOUNT:

 
 
I'm ready to make more money being me