Journalling To Connect With Your Goals & Desires As a Business Owner

I see goals as milestones, targets, plans that are designed to be structured and checked off our list. That’s not to say that goals can’t be big and bold, but it feels more like a process to me.

Desires, on the other hand, involve feeling and they don’t always immediately seem rational. They are the little nudges, the inner voice that tells us we want something we’re not admitting yet we want to go for even if we don’t necessarily know what, why, or how.

Connecting With Your Inner Wisdom

As with all my journaling prompts, these are designed to help you connect with your inner wisdom. It’s a vehicle to help you dig into how you feel.

“Journalling around your goals helps make sure that you’re setting goals based on what you want, not what you think is expected of you or what you “should” want. And that really is an important distinction”

Connecting with your goals is not a one-time thing, though. I recommend you set yourself up for success by making it easier to access the feelings that this exercise gives you. A simple way would be to re-read the pages that you write for this exercise, or re-do the journalling prompt, on a regular basis.

These journal prompts are, as always, for your private use. That said, journalling on your goals can make for juicy content in your marketing. Because people really do connect with the bigger picture of why you do what you do.

As always, remember to take what works for you and leave the rest. You can’t get this wrong!

Setting & checking in with your goals & desires:

  1. Here’s how I have made myself proud this week/ month/ quarter… Before setting any new goals, it’s helpful to think about how far you’ve already come (most of us have a tendency to forget).
  2. Here’s what this week/ month/ quarter/ year has taught me… If you’ve had goals you’ve failed to meet, there are still beautiful lessons to be learned along the way. This is your opportunity to get it all down on paper.
  3. Here’s what my ideal day looks like… I want you to get as detailed as possible, either by mapping it out hour by hour, or breaking it down into mornings, afternoons and evenings. Does your ideal day look the way you thought it would? How does your ideal average day match up to what you’re doing right now? What one positive action could you take right now to get you closer to your goals?

Making your goals happen:

  1. Here’s a list of all the tiny steps I can take towards my goal… With one key goal in mind, list out all the ways you can get a little closer to it today.
  2. Here’s how I choose to show up for myself, my life, my goals and my vision today… This is a useful daily journalling prompt for briefly checking in with your goals, and what you need to do to make them happen.
  3. Who do I need to be to meet my top goal? This isn’t about being somebody different, it’s about tuning into your inner wisdom and that version of yourself that already exists.

Extra exercise: 

Write a letter to yourself now as if you were writing as a future version of yourself (you choose the right time period for you) Again, this is an opportunity for you to play, to relax and let your imagination run wild.

Why not also try reading or writing out the following affirmations as part of your daily routine, and see how it makes you feel. Take what works for you and leave the rest.

  1. My desires are valid. I trust my feelings about what I want
  2. It is safe for me to set big goals without worrying how they are possible
  3. I am worthy and deserving of my goals and desires. It is safe for me to allow in everything that I desire.
  4. I am committed to making my goals a reality. I have the ability to make them happen. I take action towards my goals every single day (however small).
  5. I can and I will.


If you’d like to delve deeper into these processes, my new course, Journaling for Business Owners, can help you do just that!  It explores all this and so much more, including: busting through resistance to journalling, how to do it in a way that will boost your biz and make you money as well as creating a ritual that works for you, 5 powerful daily practices & more.