You’re here because you’ve got something to share with the world, you want to get it in front of more people, and you want to get well paid for it. And you need a community to do that. 

You may also happen to be sensitive, or have limited time, energy or capacity for doing “all the things”. It’s time to help your people find you, and what you do, in the easiest way possible. 

Enter my fun & creative challenge strategy, for growing & selling to your right people (which works on or off social media, within launches & outside of launches – it’s really quite magical!)

I used free challenges to grow my audience & email list when I started from zero, with no paid ads.

Since then I have had 5-figure launches off the back of challenges.

They’re really useful for my people (not just one long sales pitch!) and positively impact the growth of my business.

✨ Every time I run a free challenge, I get a big spike in my audience growth (specifically my email list).

✨They are perfect for engaging & interacting with my right people in the most magical way

 And, as a sensitive introvert, I do them in a way that’s perfect for my energy, values & personality.

When I started my second business in 2019, the majority of my sales came from challenges

(including working with over 1000 clients & course students)

In 2019 I started a brand new business (my 2nd) from scratch – zero followers, no paid ads. Within a couple of years I had built up to ~3000 email subscribers, and ~3000 Instagram followers who mostly found me via challenges.

This wasn’t huge by any means – but what matters is that my audience was incredibly engaged and – importantly – they buy what I have to sell. I was able to start making consistent £5K months from 2020. And have continued to grow since then. All thanks to challenges!

You’ll Get All Of This In…

How to use challenges to grow your community of right people so you can sell more – especially as a sensitive business owner

I’ll teach you my exact challenge strategy, and how to work it around your personality, that has led to huge audience growth & 5-figure launches.


This is an overwhelm-free & super-actionable course. The digestible lessons cover:

  • How powerful challenges work & how to come up with a winning idea
  • How to create them in a way that saves you effort but maximises results
  • How to get more leverage from your challenge than just audience growth
  • Real life examples from my own challenges, including graphics, strategies etc.
  • How to repeat the process again & again, tweaking & improving
  • BONUS 1: 2 juicy debriefs, of my 2021 email challenge that led to 300+ subscribers and my 2023 PAID challenge that made me money and grew my audience
  • BONUS 2: selling during your challenge (lessons from my 5-figure challenge launches) – leaning into the discomfort and doing justice to your offer

With 3 ways to access the content:

✨ Watch the videos
✨ Listen to the private podcast
✨ Or read the text notes


Detailed debrief of my 2021 email challenge – I had 300 signups, half of which were brand new to my email list, & tied it into a paid launch.

Plus a juicy debrief of my 2023 PAID challenge where I made money upfront, grew my audience & sold more offers on the backend.

+ lessons from my challenges that led to 5-figure launches, including how to effectively sell and serve during a challenge

What They Thought About The “Grow With Challenges” Course…

“I went from “maybe a challenge might be a thing I want to do in anticipation of my next launch” to basically creating the whole thing in 15 minutes after binging the whole course and thinking how much easier it would be than I anticipated. I’m looking forward to it so much!” ~ Asha

“Informative, supportive and loads of content! My biggest ah-ha was the joy & playfulness that can be had with challenges”


Grow With Challenges is for you if…

✨ You want to grow your audience and get incredible engagement for a launch

✨ You want to grow your audience in general

✨ You might already have an established email list/ following, or you may not – it works either way

✨ You don’t use (or don’t want to rely on) social media in your business – it works on or off social media, though social can add extra engagement

✨ And you’re also a thoughtful person who wants to give genuine value to your people – they are more than just “numbers” to you

This course is not for you if…

🙅‍♀️ You don’t want to take time to engage with people during the challenge (I mean, you can run it with zero engagement, but it won’t do as well)

🙅‍♀️ You only want to run an in-person challenge. This stuff is all online-based!

🙅‍♀️ You’d prefer a totally automated system where you can just hide away. This one requires some socialising (with boundaries – which we will discuss!)

Are you ready to boost your community
in a fun and creative way?


Here are your options…


✨ full 4-stage course to guide you from your challenge idea to promotion, to running it live, selling with confidence & debriefing how it went

✨ challenge example library, sample emails, behind-the-scenes debriefs and high-converting landing page breakdowns

✨ lifetime access & ongoing support in my client-only Facebook group

PAY IN FULL = $349

click here to pay in full


click here for the 3-part plan


✨ everything included in the standard option PLUS access to my Masterclass Magic course – saving you $175!

✨ Masterclass Magic is all about how to run impactful free webinars to grow and sell to your audience, the soulful way

✨ Both strategies go hand in hand – I alternate both challenges and masterclasses to launch and got successfully

BUNDLE PAYMENT = $698 $523

click here for the bundle




It can mean many things, but it’s really just a theme you come up with & invite people to share on – or do focused work on – for 3-7 days (sometimes they run up to a month). It creates a sense of community, gets people talking, and ultimately boosts visibility for you & your brand.

Here are some examples of challenges I’ve run:

* 7 days of journalling
* 5 days to kickstart your email list
* 1-week strategic freebie bootcamp
3 days of spreading kindness & love across our communities
5 pillars of profit for sensitive business owners.

Sometimes these challenges lead to a paid product launch, sometimes not (& I’ll share more about how I personally use them in launches inside the course) Sometimes I charge a low ticket $10 fee for my challenges, which has worked well!

Running a challenge is easiest when you decide ahead of time what you’re doing. And the course will make this easy-peasy!

One student recently shared this about how easy it all is: “I basically created the whole thing in 15 minutes after binging the course and thinking how much easier it would be than I anticipated. I’m looking forward to it so much!”

(And the course is easy to binge since you can either watch the videos, read the notes, or listen to the podcast version – and there’s no fluff!)

Yes, there is energy required when you’re holding space during the challenge – but you get to set the boundaries around what that will look like (I’ll talk more about this in the course)

So take advantage of the co-working sessions to get the work done, plus support from the group and in the 1:1 office hours in between, and get excited about what running a challenge will do for your business!

This is a self-study course, meaning you get access to everything when you sign up and can work through it at your pace. PS. You also get lifetime access to the programme and invitations to any live rounds I do run.

The content in this course is delivered via both video and audio, with detailed notes for all of the lessons, and auto-generated transcripts and closed captions.

You can run challenges without using social media. The course does reference using social as a way to get community engagement, but I also give powerful alternatives and updated the lessons to talk about running challenges without social media.

Yes, yes and yes! I started doing challenges when I didn’t even have a proper offer yet! And I continue to use them now my audience is much bigger and my business is far more established. There are different ways of running them within the course, so pick and choose the right way for you.

It’s available to sign up to any time for self-study.



Get instant access to the self-study course.