for sensitive entrepreneurs, online business owners, coaches, service providers & course creators...

free checklist :: the 4-week process to running a free challenge (the soulful way!)

sign up now for instant access

learn the simple way to run a free community-boosting challenge to grow your audience and/ or launch your offer - and how to plan it in a way that honours your energy

GET THE CHECKLIST

for sensitive entrepreneurs, online business owners, coaches, service providers & course creators...

free checklist :: the 4-week process to running a free challenge (the soulful way!)

sign up now for instant access

learn the simple way to run a free community-boosting challenge to grow your audience and/ or launch your offer - and how to plan it in a way that honours your energy

With this checklist you will...


  • Plan your first or next free challenge without the overwhelm
  • Prioritise the steps that will support you to maximise results and take care of your energy
  • Discover how EASY it can be to grow with free challenges (all of the steps are included!)
  • All with the confidence to do it YOUR WAY - soulfully, with ease, and in your voice

Meet your guide, Ruth Poundwhite

If you desire to be well paid to do work you love, in a way that totally honours who you are as a person (thoughtful, complex, brave, scared, overwhelmed, ambitious, awkward, & everything in between), then you are in the right place.

I’m Ruth - massive introvert, feminist, and 90s-music fan. I currently live in the South East of England, with my husband Chris and my toddler Rowan.

I started my first business in 2008 and, as a "sensitive" human, never quite felt like the traditional marketing tactics worked for me. Over time, I learned how to do it my way, and it worked.

I promise you it IS possible to build an impactful business that's true to who you are and makes good money, too. It's exactly what I've done, and it's what I want for you, too. The way I do marketing and selling is different - it takes all of you into account.

You are so, so capable. And trusting in the way you want to run and grow your business is where the magic happens.

Let's make it easier to soulfully & sensitively scale your business

© Ruth Poundwhite