The Everyday Difference: A Community Project

If you’re a heart-led business owner who wants to do work that matters this community project is for you…

Exploring the ways in which creatives and business owners are making a difference in the world, no matter how small, no matter how ‘quietly’.

It took me years to figure out why I found my work unfulfilling. Why I couldn’t follow what all the online business ‘gurus’ said I should be doing and why the money wasn’t enough (though it was certainly nice, and necessary!) It turns out that I wanted to ‘make a difference’, but it all felt very idealistic and something for other people to do – not ordinary, introverted and nervous old me.

As a heart-led entrepreneur I need to believe that my work matters and that I’m contributing something to the world, no matter how small. I’ve tried to deny it, I’ve tried to fight it, but it’s just how I’m wired. And, though you might not admit it, deep down I know you probably feel it too.

But it’s not easy to recognise and own the difference that you can make, or already are making, through your creative work. It feels downright audacious or, worse, pretentious. Who am I to think I can change the world?!

And what does making a difference even mean? Yes, it’s the celebrities and billionaires donating to important causes, it’s the people on the streets leading protests for change, it’s the doctors and the nurses and the teachers making a direct impact in their communities every single day. But it’s not just that.

Aren’t we also making a difference by sharing our mental health struggles on our blogs? By building a platform and using it to spread good in the world, even if that’s in the form of a simple yet educational or uplifting Instagram caption? Doesn’t ‘making a difference’ also include those of us who unapologetically show up as ourselves and inspire others to do the same? And shouldn’t we also give more credit to the small business owners who, behind the scenes and without fanfare, are sourcing eco-friendly materials, or choosing to make their work more accessible, even when it decreases their profit margins?

Sometimes it’s uncomfortable to believe that it’s possible to make a difference, especially as one person, and especially as someone who may not be confident or who may not have the same privileges as others.

But as writer and feminist marketing consultant Kelly Diels says: “Tiny acts of doing-it-differently are culture making”

So if we care about something, and we do work in alignment with our values, then we are making a difference and remaking our culture in a way that is better for everyone. The more we claim that, the more we empower others to do the same.

Which is why, one month in 2019, I invited 30 brilliant creatives and business owners to share the many and varied ways in which they make a difference in the world – no matter how small it is or how quietly they do it. 

My hope is that these stories will empower and embolden us all to believe that our work matters, and give us the courage to share that work with the world.

Read the eBook

You can read each and every one of the submissions, all in one place. Just fill in the form below to download the free ebook.

Meet the Creatives…

The amazing humans taking part include: Sara Tasker  •  Hannah Bullivant  •  Ingrid Fernandez  •  Laila Woozeer  •  Willemijn Maas  •  Pip Wilcox  •  Paula Ortega  •  Ramat Tejani  •  Alice Benham  •  Hira Sameer Ahmed  •  Joanne Becker  •  Christianne Squires  •  Sushmita Chatterjee   •   Holly June Smith  •  Danielle Brooker  •  Vicki Oliver  •  Raj Kaur  •  Kayte Ferris •  Jamey Fisher Perkins  •  Laura Lewis  •  Jennifer Cockcroft   •  Kathryn Ho  •  Eli Trier  •  Rebekah Killigrew  •  Dora Botta  •  Jemma Andrew-Adiamah​  •  Rachel Stevens  •  Mel Wiggins  •  Beth Henson  •  Nicola Rae-Wickham  … & me!

Can You Help Spread the Word?

I feel so passionately about this topic (and, if I’m honest, a little nervous hosting something so “big”!) If it resonates with you, could you do me a favour and share it? I really want to make sure that as many people as possible see the amazing submissions from each of the 30 creatives taking part. Plus the more people who read these stories, the more we can all feel empowered to step up to make the everyday difference we are meant to make. Which will, in fact, add up to a pretty big difference! So please share this page with anyone who you think might benefit (or direct them to my Instagram profile)

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