If you’re a heart-led business owner who wants to do work that matters this community project is for you…
Exploring the ways in which creatives and business owners are making a difference in the world, no matter how small, no matter how ‘quietly’.
It took me years to figure out why I found my work unfulfilling. Why I couldn’t follow what all the online business ‘gurus’ said I should be doing and why the money wasn’t enough (though it was certainly nice, and necessary!) It turns out that I wanted to ‘make a difference’, but it all felt very idealistic and something for other people to do – not ordinary, introverted and nervous old me.
As a heart-led entrepreneur I need to believe that my work matters and that I’m contributing something to the world, no matter how small. I’ve tried to deny it, I’ve tried to fight it, but it’s just how I’m wired. And, though you might not admit it, deep down I know you probably feel it too.
But it’s not easy to recognise and own the difference that you can make, or already are making, through your creative work. It feels downright audacious or, worse, pretentious. Who am I to think I can change the world?!
And what does making a difference even mean? Yes, it’s the celebrities and billionaires donating to important causes, it’s the people on the streets leading protests for change, it’s the doctors and the nurses and the teachers making a direct impact in their communities every single day. But it’s not just that.
Aren’t we also making a difference by sharing our mental health struggles on our blogs? By building a platform and using it to spread good in the world, even if that’s in the form of a simple yet educational or uplifting Instagram caption? Doesn’t ‘making a difference’ also include those of us who unapologetically show up as ourselves and inspire others to do the same? And shouldn’t we also give more credit to the small business owners who, behind the scenes and without fanfare, are sourcing eco-friendly materials, or choosing to make their work more accessible, even when it decreases their profit margins?
Sometimes it’s uncomfortable to believe that it’s possible to make a difference, especially as one person, and especially as someone who may not be confident or who may not have the same privileges as others.
But as writer and feminist marketing consultant Kelly Diels says: “Tiny acts of doing-it-differently are culture making”
So if we care about something, and we do work in alignment with our values, then we are making a difference and remaking our culture in a way that is better for everyone. The more we claim that, the more we empower others to do the same.
Which is why, throughout July, I am inviting 30 brilliant creatives and business owners to share the many and varied ways in which they make a difference in the world – no matter how small it is or how quietly they do it.
My hope is that these stories will empower and embolden us all to believe that our work matters, and give us the courage to share that work with the world.
How to Join In
The submissions will be sent daily via email in July – so enter your details below to make sure you get them. And we’ll be talking about what comes up over on Instagram too (and in a pop-up Facebook group)
Meet the Creatives…
Some of the amazing humans taking part include: Sara Tasker • Hannah Bullivant • Ingrid Fernandez • Laila Woozeer • Willemijn Maas • Pip Wilcox • Alice Benham • Hira Sameer Ahmed • Holly June Smith • Danielle Brooker • Raj Kaur • Kathryn Ho • Eli Trier • Rebekah Killigrew • Dora Botta • Rachel Stevens Hall • Mel Wiggins • Beth Henson • Nicola Rae-Wickham … & lots more still to be announced!