Every month inside the Soulful Sales Society membership, we run a themed Get It Done Week, a focused week for implementing the stuff that makes sales happen with less effort and less constant showing up. September’s focus was the evergreen email sequence.

For Evergreen Sales & Nurture Sequences Get It Done Week, members either turned old nurture emails into a sequence that runs on repeat, or wrote six emails that make the case for one offer.

If your sales only happen when you’re actively emailing, they stop the moment you have a rough week. An evergreen sequence keeps selling while you’re busy with something else.

Why an Evergreen Email Sequence Keeps Selling When You Can’t

I procrastinated on mine for ages, convinced the emails had to go in the perfect order. When I finally built my Sales Sunday sequence, I pulled old emails about selling that still felt true and let the order be random. Otherwise I’d still be sorting it now.

Reusing old emails is completely fine, by the way. Lots of people never opened them the first time, and new people join all the time who’ve never seen them.

The six-email route is more deliberate (it’s what I’m building for my Aligned AI Lab right now), walking someone from their problem through to the invitation. Either way, your offer gets sold to everyone who joins your list, without waiting for a live launch.

Here’s what my members did

Dug back through old newsletters and pulled out the ones still worth reading
Decided which offer each sequence would point towards
Mapped out six-email sequences, from naming the problem through to the invitation
Set up automations so new subscribers graduate from their welcome sequence into the evergreen one
Wrote and switched on their first emails (some switched on the whole lot)

To celebrate my members taking action, I’m sharing some of their offers with you below. Go check them out, they’re all great!

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Feedback for the Get It Done Week

“I feel like this GIDW has shifted a pattern I have of not showing up, I can see how I could build a case for my offers more efficiently, more consistently and with a service value focus compared to a ‘sales’ focus. I look forward to using this strategy again to keep expanding my email content. Yay!!” ~ Maija Tweeddale

“Thank you so much for this Get It Done Week Ruth, as always it was so useful, and helped me achieve something that had been on my to-do list for ages! Thank you especially for the ‘permission’ and encouragement to re-use past emails :)” ~ Jane Mucklow

“I am obsessed with the ‘Get it Done Weeks’ in Soulful Sales Society!! As a recovering perfectionist it’s been a game-changer to have the incentive of her sharing our offer to her list, IF we get it done in 1 week. These challenges provide the perfect stretch to FINISH minimum viable versions of business assets that I’ve procrastinated on for YEARS!!” ~ Dana Garced

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