Episode #5: Eloise Rickman on Changing the World, Peaceful Parenting & Business Boundaries

Today’s chat is with Eloise, who is just the perfect example of running a business that completely revolves around what matters to you. In this interview we discuss why her peaceful parenting blog, coaching and community is so important to her, how she hopes it can change the world (and not just for the parents she works with), how she sets boundaries around her work when it’s so closely tied into her family life, and the importance of kindness and non-judgement in everything she does. Whether you’re a parent or not, I think you’ll find Eloise’s story really interesting.


Show Notes

Today’s chat is with Eloise, who is just the perfect example of running a business that completely revolves around what matters to you. In this interview we discuss why her peaceful parenting blog, coaching and community is so important to her, how she hopes it can change the world (and not just for the parents she works with), how she sets boundaries around her work when it’s so closely tied into her family life, and the importance of kindness and non-judgement in everything she does. Whether you’re a parent or not, I think you’ll find Eloise’s story really interesting.

Although it started as a personal interest in wanting to find the best way to raise our daughter for our family, I feel like my work is social justice work rather than anything else.

– Eloise Rickman

Some of the things we talked about:

  • Growing a business completely organically and unexpectedly
  • The essence of peaceful parenting
  • Eloise’s big “why” and how she believes her business can change the world
  • Fostering a non-judgemental environment in her online communities
  • The fear of being judged yourself when you share your life online, and the potential pressure to be perfect
  • Having boundaries about when you’re online and what you share
  • Being creative with limited time and taking care of yourself

Links from this episode:

When I started writing my blog and when I joined Instagram I wasn’t doing it with a purpose in mind, with a business in mind, it was just little snippets of my life. I didn’t really think anyone would read apart from my mum. Because that shifted, I think that actually if I was starting my business again from scratch today, I probably wouldn’t include [my daughter’s] name, I probably wouldn’t share photos of her, so I really need to think about how that’ll work going forwards as well.

– Eloise Rickman

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