Episode #18: Elizabeth Goddard on Breaking the Rules, Fast Launching & Helping for Free

Today’s chat is with Elizabeth Goddard, who has a really unique take on how she does things that doesn’t always match what the experts will tell you!

Show Notes

Today’s chat is with Elizabeth Goddard, who started out as a tech VA and blogging about chronic illness and who is now helps people with all things business strategy, especially email marketing. This conversation is so full of useful online business advice, and Lizzy has a really unique take on how she does things that doesn’t always match what the experts will tell you, but it’s certainly working for her in terms of how much she enjoys what she does, and how many people she’s helping. We cover a lot in this one, from working around chronic illness to helping people for free and the power of launching quickly. Enjoy!

I think people forget that having a business is the ultimate vehicle for doing fun, random things with your life under the guise of having a business.

– Elizabeth Goddard

Some of the things we talked about:

  • How Lizzy started as a tech VA and blogging about chronic illness
  • Being ridiculously helpful and helping people for free, and her boundaries around when to charge
  • Doing online marketing differently to what we are “told” to do, and trying “weird” things
  • Lizzy’s strategy of having an “everything” page on her website (I love this!)
  • The philosophy of fast launching and the power of getting real world data
  • Shaping business around chronic fatigue syndrome
  • Choosing to take off a whole month as a service provider
  • Working alongside your spouse

Links from this episode:

The online business world is just so samey, it’s so monotonous, and if you do something a little bit differently – especially if you explain why you’re trying it differently – then people’s ears prick up.

– Elizabeth Goddard

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