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Want an easier way to consistently sell what you do,in a way that feels good and fun?
✨ Maybe you want to save time on your marketing, and find a way to connect with people outside of social media (so you’re not mercy to the algorithm, or the possibility of Zuckerberg closing down your account!)
✨ Are you looking for an easier way to make the money you need to make your business sustainable (aka profitable without requiring you to work 12-hour days)?
✨ Do you want to fiiiiiinally get around to building that engaged email list that’s been on your to-do list for months (or years)?
✨ AND know exactly what to send to your subscribers, how often to write to them, with the confidence to share the value of what you do & sell without annoying them?
introducing…
CULTIVATE
(available for the last time ever)
The Easier Way to Sell More of What You Do (like a human who cares about people & wants to get well paid)
I’ll teach you exactly what to do to go from overwhelmed, inconsistent or indecisive to simply and effectively connecting with your email subscribers and selling to them, often, without it ever feeling “icky”.
My simple & powerful email system is the backbone of my two successful businesses:
And I’ll help you create your own unique email marketing system that you can use over and over again – just like I did – for the lifetime of your business. It’s the best way to bring in consistent sales without feeling like you have to hustle and show up in a way that doesn’t feel good to you.
I’m a HUGE believer in reducing overwhelm & taking imperfect action, which Cultivate is all about.
The way I do email marketing isn’t the way everyone else does it: it’s human & natural… it’s even fun!
💫 It’s fun, and it’s creative (not just another “thing to do”)
💫 It connects with my right people
💫 It makes being visible & selling what I do easier
💫 Most importantly: it fits around who you are as a person.
Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
If you’ve tried and failed at other things before, it’s probably because they didn’t take you into account. I’m going to show you that there is a better way to do all this.
If you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
6-Stage Overwhelm-Free Roadmap
This is a comprehensive course taking you from the very beginning, to growing & scaling. But don’t get overwhelmed! Just follow the 6-stage roadmap and take the quiz to get started in a way that supports your business where it is right now (whether that’s getting started, growing your list, nurturing that list, or selling & automating… we’ve got you covered!)
hi, I’m ruth & cultivating an engaged email list is the best business decision I’ve made
Hi, I’m Ruth. I’ve been earning a living online since 2008. I’ve been the breadwinner since 2016. And I’ve built a 6-figure business off the back of my email list, which I sell to often.
But here’s the thing – I have an amazing relationship with my subscribers. I have excellent open rates. People respond to my emails. AND they buy what I have to sell.
It hasn’t always been so easy for me. For the first few years of my business I struggled to reach people consistently, trying every marketing avenue under the sun. I stressed about paying the rent on time. I was overwhelmed. I burned myself out. I tried to follow everyone else’s way of marketing and it just felt icky.
Things had to change in my business. I had to make it work for me. I had to do it my way. I had to stop trying to be like all the other extroverted online marketers out there. Cultivating an engaged email list was the best decision I made on that journey.
Fast forward a few years and I was literally making sales when I was asleep, when I was on holiday, even when I was in labour, thanks to the power of email marketing (my way – the nice way!)
My values are at the absolute heart of my business – as I’m sure they are for you too – and one of those values is to do things in a way that feels good to me. I promise it is possible to sell with heart in your emails, in a way that still gives your subscribers tonnes of value, and to do it often – because it’s exactly what I do!
& that’s everything I’ll share with you in Cultivate.
“Ruth’s Cultivate course was such a game-changer for me. It gave me the confidence and inspiration to get my email list growing from scratch after I accidentally lost my old one – whoops! I have come back to her tips again and again and by following her advice I’ve grown my list from 0-1000+ and turned subscribers into customers too. I can’t recommend it highly enough!”
Holly June Smith, celebrant and coach
“I’d been somewhat paralysed by fear of not wanting to bombard my mailing list… and it had gone dormant. So thank you for being the kick up the backside that I needed.”
Grania O’Brien, Ink & Paper Design
“My biggest area to work on was self-promotion (no surprise there then – that’s all of us I guess!) and I love that you offered really aligned ways to address this.”
Helen Rebello, writer, podcaster & mentor
“Launching a newsletter is something I’ve needed to do for a long time, and the way you broke it down made it seem so doable!”
“The material that Ruth has put together is so comprehensive and I know I’ll be digging into it for months to come. I’d highly recommend Cultivate to anyone who wants to do email marketing in a way that feels good!”
Alana Holloway, Holistic Healing Coach
“I now have an email strategy that will give long lasting effects throughout my business life.”
Fiona Barnett, Hiccups & Juice handmade clothing
“You recognised that this stuff can be overwhelming and gave us a really clear way to rationalise and prioritise what we wanted to do – thank you!”
Jo Hooper, mental health at work mentor
“I don’t think I would’ve understood fully the value of a mailing list without you!”
Meghan Hutchins, artist & virtual assistant
“Thank you for putting together a really simple way to knuckle down and get to grips with an email list.”
A note from ruth...
I know you’ve probably bought lots of courses and wondered whether they’d work for you.
The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
I’m going to show you that there is a better way to do all this.
So if you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.
So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
Here are your options…
This is your last ever chance to get my most comprehensive course, loved by hundreds of students.
⚡️ FLASH CLOSING SALE ALERT ⚡️
Save 60% on Cultivate for the last ever time – ends Monday 6th November at 11.59pm pacific (3am est/ 8am uk)
60% OFF CULTIVATE – STANDARD
✨ 6-stage overwhelm-free roadmap to guide you through the 6 modules for your entire email marketing strategy (from conception to scaling)
✨ email template library (sales emails, sequences & more) plus actionable checklists & workbooks to make this easy
✨ lifetime access & ongoing support in my client-only Facebook group
PAY IN FULL = $555 $222
OR 3x MONTHLY PAYMENTS OF $199 $79
VIP 1:1 VOXER ADD-ON
very limited space
✨ everything included in the standard option PLUS 1x day of Voxer with me to use over the next 3 months (usually worth $555 alone). Basically, this is like buying a day of Voxer with me & getting the Cultivate programme FREE!
(Voxer is a voice and text messaging app, it’s super fun & impactful! Note that this is powerful support, but it is not the same as a continuous whole day conversation – there will be pauses and times where you get on with your own work)
VIP PAYMENT = $777 $477
OR 2x MONTHLY PAYMENTS OF $399 $255
(if you choose the payment plan you will not be able to take the day of Voxer until it is fully paid)
This is your last ever chance to get my most comprehensive course, loved by hundreds of students.
When does the course start and finish?
You get access to the entire course as soon as you purchase so that you can dive into whatever you need to work on right now. There is a 6-stage roadmap which I ask you to start with first, so that you can work through this at a pace that works for you.
I already have an email list. Is the course for me?
Yes! If you have a list but want to learn how to better communicate with that list, and to sell with heart & ease, the course is for you.
How much time do I need to dedicate to the course?
This really depends on what you want to achieve and what level you’re already at. You’ll want at least an hour a week just to read through the lessons, but more time for implementing what you learn. I know we are all busy so I have two things to say: firstly, you won’t need to implement absolutely everything right away. You’ll develop a plan that works for you. Secondly, you do have lifetime access to the course (for as long as I run it), so you have time to catch up. There’s also a brand new private podcast option so you can listen on the go!
How much money do I need to spend on email marketing?
You’ll need to sign up to an email marketing service provider. The one I use – ConvertKit, is $29 per month for the basic plan (they also have a limited free plan). I also recommend MailerLite which has a completely free plan – yay!
How long will I have access to the course?
You get ongoing access to the course materials. Although the course will no longer be for sale, the member area will be up and running for a long time. I have lots of people inside this course so no plans on taking that side of it down.
Disclaimer: if I do decide to “retire” the member area of the course – which I have no plans to do – I will always give you a lot of notice and make it downloadable before I do.
What makes this course different?
The thing about Cultivate – and the way I do email marketing and selling in general – is that it fits around who you are as a person. Introvert? I’ve got you covered! Low on time? We’ll prioritise the easiest route to your goal. Don’t like certain marketing tactics? You don’t have to do them!
I’m going to show you that there is a better way to do all this.
If you’ve tried and failed at other things before, it’s probably because they didn’t take you into account.
So if you’re ready to start letting things be easier in your business, to start radically trusting yourself as a business owner, and to change the way you market your business for the better, I’d love to have you!
How accessible is the course content?
The content in this course is delivered via both video and audio, plus transcripts and notes for each lesson.
Is this a self-study course or a group mentoring programme?
You’ll get access to the entire course to work through yourself. It’s not your average “course” – it’s more a powerful resource hub with a roadmap to help you choose what to work on next – whether that’s growing your list numbers, selling to your list, automating your emails or simply getting started.
You’ll get access to the materials for the lifetime of the course, and general access to me via my client-only Facebook group. I’ll also let you know how you can join in any live rounds in future.
Who is the course for?
For bloggers, creatives, coaches, makers, service providers, small business owners… anyone who wants to utilise the power of an email list to build connections with their audience and to sell what they do in an easier way.
You might have an email list already & want to step up your game, or maybe you’re brand new. Either way, Cultivate will support you to make more sales via email, the soulful way.
I’m brand new/ suck at tech/ don’t have a website - is this course for me?
Yes, yes and yes! I’ve designed each step to build on the last in a simple way, suitable for anyone who is new or not that tech-y (though, inevitably, there are some techy things that you need to do, but I’ve included some tutorials to help, and it’s really a one-time hurdle to overcome). In fact this is less about the tech than it is (a) cultivating the mindset you need to believe in your work and sell what you do and (b) build a real connecting with your audience.
And if you don’t yet have a website (perhaps you’ve got a social media following instead), you can still cultivate and sell to an engaged list, so the lessons still apply.
Will this course teach me how to get new subscribers?
Yes! We have an entire module on growing your list in a way that works for you.
Why are you retiring this course?
This is the last time this course will be available. I stand by everything, and this is my most comprehensive course, however I’m retiring it purely to focus on other topics. I’ll still be available in my client-only facebook group to support you with Cultivate-related questions.
Any other questions?
The quickest way to get in touch is to use the little chat widget you should see hovering in the bottom right of the screen, or feel free to DM me on Instagram.