The goal of the challenge? To grow your subscriber numbers and make selling to your right people easy (in a totally honest, non-icky and FUN way!)

You know you need to grow (or start!) your email list in 2021 – in fact it’s been on your to-do list for a while – especially since the social media algorithms stopped showing your posts to as many people!

You know that building your own list is a way to protect the audience you’ve worked hard for on social media, to connect with those people more deeply, to make more sales and to make your business more profitable (in a sustainable way).

But it can feel overwhelming, and it can feel a little “salesy” for your liking.

I get it! But I firmly believe there’s a way to build an engaged email list in a way that feels good, that works around your business & values, and that makes you money.

So if email marketing is something you’d like to try, or you’ve started a list and aren’t sure what to do with it, then this challenge is for you.

“I’ve gone from having a signup form hidden on my site to actually talking about my email list, showing people how to sign up, and inviting people to subscribe. And they did!”
Suzy Darke, Copywriting Coach

what you'll learn...


This’ll help with the “ick” factor (and get you moving the right way)


You’ll get your next set of subscribers – the right subscribers who’ll love & buy what you do.


In a way that totally honours your values and makes your business sustainable.

The real transformation I want you to walk away with after the challenge is that it’ll be easier to sell what you do. I am going to help reduce your overwhelm and help you set up something that could be come the biggest asset in your business (and one that will allow you to keep showing up without actually having to be online all the time!)

You will come away from the challenge with: new subscribers, momentum to keeping building your list, and – most importantly! – the confidence you need to fit email marketing into your unique business & philosophy.

NOTE: Each day’s homework has been deliberately kept simple, so it should take no longer than 30 minutes.

“Thank you for putting together a really simple way to knuckle down and get to grips with an email list. It spurred me on to make some simple but effective changes and I’ve had 26 new subscribers in four days!”
Huma Qureshi, Writer

About Ruth, the challenge creator…

I’m a UK-based writer and online business owner. I’ve been running my business since 2008 and I now mentor quietly ambitious humans who want to fit their business around their life & values.

I blog about the online business experience, my life and business & motherhood, plus I share my behind-the-scenes journey in my fortnightly newsletter. And I also have a podcast, Creatively Human, all about the deeper side of online business.

read more about my experience & my mission

Sign up now before the challenge starts in…


“I don’t think I would’ve understood fully the value of a mailing list without you!”
Meghan Hutchins, Artist & VA