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Where do you connect with customers & followers most in your business? Is it Instagram? Or maybe your blog? Do you constantly feel like you need to be pushing out content in front of as many people as possible to get “your thing” into the world, and to make your business sustainable?

The truth is that my blog and social media both have an important role to play in my business. But the goal, for me, is always to direct everyone to my email list. 

Does that surprise you? And if you imagine doing the same, does it feel “icky” or like too much work? Let me explain why email is my goal…

  1. Because my email list is mine and can’t be taken away from me (unlike social media followers).
  2. Email marketing is intimate, it’s direct. The way I use it is creatively fulfilling, but it also helps me create a very sustainable livelihood without constantly being “on” social media.
  3. My email list is all about quality vs quantity. I can market to a much smaller, but much more engaged group of people, to sell more of what I do

Despite all that, I still hear people saying that email is way too icky, it’s pushy, it’s something marketers do but not creatives!

Please believe me when I say it needn’t be any of those things. 

It can be creative, fulfilling, engaging, powerful and completely honest, natural and human. And, in my experience, email is often the number one way to turn an engaged audience into a profitable business (with less work).

That is what you’ll learn in my brand new email marketing course, Cultivate.

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Cultivate is a course for: bloggers, creatives, coaches, makers, small business owners… anyone who wants to create a more sustainable livelihood, protect their following should anything happen to their social accounts, & sell more easily in a way that feels good.

It’s designed to give you both the practical and philosophical tools you need to cultivate an email list that is engaged, fulfilling and profitable… in a way that works for your unique business.

You do not need to do “all the things” to have an email list that makes you money. And you certainly don’t need to do anything that makes you feel “icky”.

Selling with heart

My values are at the absolute heart of my business – as I’m sure they are for you too – and one of those values is to do things in a way that feels good to me.

It is possible to sell with heart in your emails. It’s not at all about spamming people with constant offers, products and sales copy. 

It’s about making a connection with our subscribers, talking about why we love what we do, sharing our excitement with them, making them a part of our business “conversation”, sometimes including links to buy our “thing”, and always giving value.

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You’ll find the full curriculum below, but here’s a summary of what you’ll come away with:

  • The confidence you need communicate with your email list in a way that matters to you and them
  • The practical knowledge you need to fit email marketing into your business in a sustainable way (including how to know what to send, which content is just for your list, repurposing & more)
  • The ability to write useful, creative emails that nurture relationships and also sell what you do
  • The security of building up an asset that’s completely yours (unlike social media followers)
  • Time-saving strategies & a philosophy that helps you tie email marketing into everything you’re already doing
  • The amazing feeling of knowing you’re boosting your livelihood in a way that feels good

Cultivate is for you If...

  • You don’t have time to be everywhere, so you want to effectively increase your income by working smarter, not harder
  • You’re a blogger, creative, coach, maker, small business owner… or someone wanting to create a more sustainable livelihood
  • You may already have a social presence that you want to transform into an asset for a current or future business (that can’t be taken away from you)
  • You may already have a list but get stuck on what to send/ don’t use it to its full potential OR you don’t have a list yet and want some accountability to get it done the right way from day one
  • You want to be very intentional about the way you market to your audience, and want it to feel good
  • You’re nervous about it, but you know it’ll help you spread your message and sell your thing

Cultivate is *not* for you If...

  • You want to follow a one-size-fits all blueprint of email templates and sales sequences
  • You don’t want to put in the work involved to cultivate long-lasting and fruitful relationships with your subscribers
  • You only want to learn how to grow your list (this is a course about how to write your emails and sell what you do, it doesn’t include growth tactics)

here's the course curriculum

The course content is focused on nurturing your list & selling in a way that feels good. It is not a course on list-building tactics.

There’s a suggested homework exercise for each week to keep you moving forward at a pace that feels good.

This is a self-paced course, which will be available to access from Monday, July 1st. Content will then be released every week, plus there will be a Q&A.

Introduction: Setting the Stage & Starting with Intention

In this introductory module, which will be available before the course starts, you’ll learn why you’re doing one of the best things you can do for your business by setting up an email list. You’ll also hear some of my philosophy about numbers, overwhelm and what to do if you don’t have a website, a following, or any tech skills!

For those who don’t yet have an email list, this module will also include your aims & intentions, choosing an email service provider, and creating first opt-in forms. (This is a mini course in itself included as a bonus for anyone who needs the extra help getting set up)

Week 1: What to Send to Your Email List

This week will help you decide on what your email list is for and what you want to send to achieve the results you want. We’ll dive into what to send regularly, including email newsletter formats.

Week 2: Nurturing Relationships

This week sets the stage for an engaged, fruitful and long-lasting relationship with your subscribers. It’s all about the way you communicate. We cover what to do when people subscribe, how to contact old subscribers after a break, welcome sequences and ways to cultivate real relationships.

Week 3: Selling (with Heart)

This week is what you need to know if you want to make money from your list in a way that feels right. We’ll talk about how to write to your list and make selling a part of what you do, without being annoying. 

Week 4: Sharing (with Ease)

This week we will talk about your customer journey, and non-sleazy sales funnels that will make your work easier and more sustainable. We’ll also consider the differences between marketing on social media and via email, and how to tie all of your platforms together.

Extra Week: Q&A

If you have any questions, I’ll answer them for you in this final week.

Plus Bonuses…

Video tutorials, email newsletter prompts, GDPR lesson and a useful resources list.

What's Included

  • 4 weeks of practical and thoughtful content (plus a q&a week to wrap up)
  • Delivered in text and audio (plus some video tutorials)
  • Practical homework tasks to keep you moving & avoid overwhelm
  • Examples and lessons from my own decade of experience
  • A chance to ask any questions in a q&a session with me
  • A members area that you can go back to even after the course ends
  • Extra support: For 6 weeks, starting July 1st, there will also be a pop-up Facebook group where I will post weekly course updates, you can ask your questions, chat with the other students and share your progress. This is not compulsory, and for those who don’t use (or want to use) Facebook, I’ll send highlights via email so you don’t miss out. This means that although the course is self-paced, you’ll have weekly accountability from me in the group, and other students initially doing the course at the same time.

My experience of the power of email marketing...

The course is built on my own decade of experience using email marketing as my number one strategy in a very profitable business. Here are some facts about my email list:
  • I didn’t start building my list right away because of the cost (but I wish I did, because there are free solutions available)
  • When I did start paying for it, my subscribers paid for themselves
  • I sold both services (like freelance content creation) and digital products (eBooks and a course) via email
  • I didn’t have much of a blogging or social media presence – email marketing was my main sales tool
  • I started making money with under 100 subscribers (and not much of a blog/ social presence at all)
  • I was making a healthy income on under 1000 subscribers
  • I continued to grow that list and turn it into a healthy 6-figure business (I don’t normally talk numbers, but I want to show you how impactful it can be)

Ready to Get Started?

Investment: £165
Enrolment currently closed – open again autumn 2019/ early 2020

Be Notified when the course opens again

Or click here to buy in three monthly instalments of £57

Want Extra Help? Purchase the Course with Mentoring…

Click here to purchase course plus mentoring* – £295
Or click here to purchase in 3 monthly installments of £100

*Mentoring add-on includes 60x minute call with me, plus I will test your sign up form, read your welcome email and give feedback on up to 5 emails. This must be used by September 30th, 2019.

Have any questions or need a different payment plan? Click here to get in touch with me.

Course content will be dripped out on a weekly basis from July 1st to help you focus, but the work is entirely self-paced and you get lifetime access.

Frequently Asked Questions

When does the course start and finish?
This is a self-paced course. The content will initially be drip-released, week by week, starting Monday, July 1st 2019, but you can go through it entirely at your own pace. We will have 4 weeks of content, released each Monday, then a q&a.

Who is the course for?
For bloggers, creatives, coaches, makers, small business owners… anyone who wants to utilise the power of an email list but in a way that feels good.

I’m brand new/ don’t have a website/ am not very techy – is this course for me?
Yes, yes, and yes! I’ve designed each step to build on the last in a simple way, suitable for anyone who is new or not that tech-y (though, inevitably, there are some techy things that you need to do, but I’ve included some tutorials to help). And if you don’t yet have a website (perhaps you’ve got a social media following instead), I’ve included some workarounds and most lessons still apply.

I already have an email list. Is the course for me?
Yes! If you have a list but want to learn how to better communicate with that list, and to sell with heart & ease, the course is for you. I am always learning, and I want to share that with you too. Of course, there are a few lessons on the basics that you can skip, but you’ll find plenty of goodness in the rest.

Will this course teach me how to get new subscribers?
This is not a course about list growth and tactics. It’s a course about how you write emails, what you send to your subscribers and how to sell with more ease. The introductory module contains a little on growing your list, but it doesn’t cover it in detail. Writing from the heart means your list will be full of real, engaged people who actually listen to what you have to say and buy what you’re selling. That is why the course is all about. I won’t promise anything in terms of subscriber numbers or growth.

How much time do I need to dedicate to the course?
This really depends on what you want to achieve and what level you’re already at. You’ll want at least an hour a week just to read through the lessons, but more time for implementing what you learn. I know we are all busy so I have two things to say: firstly, you won’t need to implement absolutely everything right away. You’ll develop a plan that works for you. Secondly, you do have lifetime access to the course (for as long as I run it), so you have time to catch up.

How much money do I need to spend on email marketing?
You’ll need to sign up to an email marketing service provider. The one I use – ConvertKit, is $29 per month for the basic plan. I also recommend Mailchimp which has a completely free plan – yay!

How long will I have access to the course?
You get lifetime access, which includes future updates. And when I run it again, you’re very welcome to join in! I will add a disclaimer here – lifetime means for however long I keep the course up for sale. It does not guarantee that you’ll have access until you’re 100!

When will you run the course again?
This is the very first time I’ve run the course in this format, so I’ll take time to gather feedback and tweak the material as necessary (a good reason to join the first round!) Based on this, it’ll probably be autumn 2019 at the earliest.

Any other questions?
Click here to send me an email, or feel free to DM me on Instagram (I don’t use Facebook and Twitter much so it’s best not to message me there!)