Want an easier way to create more content (in less time) that feels good, connects with your right people and naturally leads to sales?

It’s not about one-size fits all prompts or psychological persuasion “tactics”. The best content marketing ingredient? Your Truth!

Connected Content is not the same obsolete marketing advice you’ve heard again and again. This is not about churning out content and posting it everywhere.

This is about mixing strategy + mindset + who you are, and connecting on a deeper level – one that truly speaks to your right people (aka dream clients!)

…& to connect deeper with your people,
you first have to connect deeper with yourself

When you connect deeper with yourself and why what you do matters in your content, you:

Sell your aligned offers & services to more right-fit clients because you’ve radically changed the energy behind what you share (making selling easier for you and your buyers)

 Massively cut down the time it takes so that you can be more “consistent” in your marketing, to grow more quickly

✨ Create deeper connections & loyalty with your right people by sharing your truth and vision, without the need to be “perfect”

✨ Be seen in a completely unique way, so it’ll be much easier to be visible & stand out from everyone else

✨ Overcome self-doubt because you know why your work matters and what difference it makes in people’s lives

 Here’s what you’ll learn in Connected Content

This is unlike other “content marketing” training you’ve done, because it goes way beyond content marketing.

It’s suitable for business owners of all stages and it takes you, your feelings, your mindset & your ambitious into account.

PHASE 1: Connect With Yourself & Your Vision first and foremost, because nothing will work unless it’s in alignment with who you are, what you feel, and what’s true for you. You connect with yourself through a combination of practical and mindset exercises (including a brand new alchemising visualisation, see below).

PHASE 2: Connect With Your Right People through the words you write or speak in your various marketing channels. This is more than just “numbers”. It’s about leadership, true connection with other people, and powerful feelings that go way beyond fleeting posts in the feed.

PHASE 3: Convert This To Sales by channelling all of this into confident sales content that doesn’t feel icky, doesn’t feel forced, but that actually magnetises the right buyers to you.

PLUS… how to tell when your content is un-connected, taking care of yourself during this powerful process (because it is an exchange of energy), and how to get inspired when you’re not “feeling it”.

“I sent one email using this process and immediately got over 70 signups to my workshop”

It’s time to call in those perfect fit clients, fill up your offers & take your business to the next level through authentic, connected and true-to-you content.

You are the right person for your right people and it’s time to let them know.

You’ll Get All Of This In…

The digestible lessons cover:

  • how to stand out from everybody else that does what you do
  • how to drastically reduce how long it takes to create potent content
  • mindset shifts to remove blocks & unlock your best ever content
  • how to speak the language of your right people
  • how to take “emotional” writing & convert it to sales

With 3 ways to access the content:

✨ Watch the videos
✨ Listen to the private podcast
✨ Or read the text notes

…with a powerful workbook to integrate what you learn, dig deeper into connected content (you’ll use this again and again!) & magnetise more perfect clients to you

…plus practical and transformational tools that include…

🔮 An activating visualisation to tune out the noise of day-to-day life, connect you back to the essence of who you are, and to tune into again and again when creating your own connected content (this is worth the price of this course alone!)

🔮 Sales-boosting content prompts designed to help you write straight from the heart (normally reserved for myself and my high-touch clients – we’ve made more sales & called in perfect clients using these exact prompts!)

🔮 Affirmations to rewire your beliefs and help to do this work knowing that it’s safe for you to share this kind of content.

You’ll benefit from Connected Content if…

📝 You want to call in more clients, whether that’s 1:1, group programmes or courses.

📝 You want to massively reduce how long it takes to create regular content

📝 You are ready to use your voice and connect deeper through your content, by first connecting with yourself, but don’t know how (we’ll fix that!)

📝 You run a personal brand or have a brand that’s centered around you, and you publish content online.

📝 You are nervous to share (certain parts of) your story but know that your work will benefit from doing so (and know that I’ll never ask you to share everything!)

This might not be the right choice for you right now if…

🙅You are looking for a one-size-fits-all content marketing formula

🙅Your brand is not at all based on you as a person

🙅You feel like you already share your truth and don’t need to connect deeper

🙅You don’t want to include anything personal or any emotion in your content (note that Connected Content isn’t about sharing all of your life, you can leave parts out)

🙅You are looking for advice on connecting in-person or through public speaking, this training is not about that (although it’ll probably help indirectly!)

NOTE: this course is designed for sensitive online business owners, service providers, coaches, mentors, therapists, course creators, and other “infopreneurs”. Product-based business owners will find massive value too, but it’s important that an element of your brand is focused on “you” and/ or your values.

Here’s what my clients have to say about Connected Content…

“This connected content method is SO helpful”

“I’m welling up…. This is so beautiful and heartfelt”

“I went in doubting this could help me get over so many fears and blocks around sharing my work and connecting with my right people, but with just a few simple but incredibly powerful prompts, Ruth helped me unlock so much powerful truth and magic, and I’m excited again to talk about what I offer.”

“I sent one email using this process and immediately got over 70 signups to my workshop”

“Before Connected Content: I was not creating, feeling scattered, wondering what would really be useful, ‘worth it’, or impactful.

After: I feel I can relax, I can be comfortable, I can be me, and trust what emerges. More ease, more permission and more self-trust.”

Hi, I’m Ruth!

I have been creating online content for clients since 2008. But for a long time, I didn’t feel safe to show up as my full awkward, introverted and idealistic self in my own spaces.

I believe we make the biggest impact in the world when we are brave enough to choose simplicity & joy, to mould our work around our personalities, and to work in accordance with our values (even if it’s not quite the way anyone else is doing it).

Creating Connected Content helped me take my company from scratch to £10k months in the space of 2 years, working with clients who sign up not based on price but because I’m the right person for them.

The first step is recognising our truth and speaking (/writing) it.

Connected Content helps you do just that.


✨ 3 phases of connected content strategy covering connecting to yourself, connecting to your right people & converting that to sales.

✨ sales boosting content prompts (which clients said led to their “best content ever”!)

✨ alchemising visualisation to help you get into the creative process

PAY IN FULL = $444

pay in full


4-part payment plan

Frequently Asked Questions

NO! In my experience there’s a huge element missing from most content courses and strategy: that’s how you feel about connecting with yourself and owning your thought leadership.

So while we’ll of course talk about strategically speaking to your right people in a language that helps them buy from you, the thing that makes Connected Content stand out is that it’s a process that bypasses the fears and mental blocks that get in the way of you using your voice to the fullest.

You can be at any stage to benefit from Connected Content! It will be extra useful for service-based business owners, coaches, course creators and anyone who has a personal connection to the work that they do online.

NO! This simplifies by allowing you to follow your feelings, with the content you already need to create anyway.

I’ve had clients who were spending hours on a single email or post drastically cut down on how long it takes them using this strategy.

I have a number of courses about the process of putting your work out there & owning what you want as a thoughtful + ambitious business owner. However, none of my other offers are specifically about creating content in your business.

The course content will take 90-120 mins to go through, then you can just incorporate it into your regular content schedule. It should save you time writing content that is truly connected to how you feel — and although I can’t guarantee this, it should also convert better 😉

This is a self-study course, but you will also get an invite to my client-only Facebook group for any quick-fire questions.