AI is everywhere right now, but after talking to more than 30 business owners about how they’re actually using it, I’m convinced the goal isn’t to use it to create more and more. It’s about finding the places where AI can take some of the grunt work off your plate, while leaving the bits that […]
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Episode #105: How I Finally Got Consistent With My Weekly Newsletter (My Whole AI Email System)
I’ve always known how to write emails. The problem was that sitting down every week and starting a newsletter from scratch felt so big that I kept putting it off…until I stopped trying to rely on discipline and built an AI-supported system that makes the whole thing feel much easier. In this episode, I’m taking […]
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Episode #104: Low Capacity & Live Events: Behind the Scenes of the Aligned AI Summit
Live events take a lot of work. There’s no getting around that. And when you already have limited time, energy and capacity, you might quite reasonably wonder, why on earth would I keep doing them? Well, that’s exactly what I’ve been thinking about, because somehow I’ve gone from saying I’d probably never run another summit […]
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Episode #103: The 4 Stages of Using Claude in Your Marketing (And Where Most of Us Get Stuck)
You don’t need to become an AI expert to benefit from using AI. In this episode I share a simple four-stage roadmap for using Claude in a way that feels supportive rather than overwhelming, helping you save your energy, bring more of your ideas to life, and build a business that works with your capacity […]
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Episode #102: AI, Executive Function & the Ideas You Never Get Round To
This episode is such a reassuring reminder that AI isn’t just about saving time – it can also make the things that have felt impossible to start suddenly feel doable. I share how using Claude as a thinking partner has helped me overcome overwhelm, act on more ideas, and create with far less pressure, leaving […]
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Episode #101: The Biggest Mistake With AI Sales Copy (And Why Voice Training Won’t Fix It)
In this episode, I talk about a problem I’ve noticed with AI-written sales copy and that problem isn’t usually your voice, it’s that the copy forgets to connect with what people actually care about – it may sound like you but there is no connection to what you’re trying to say or sell. I explore […]