Every month inside the Soulful Sales Society membership, we run a themed Get It Done Week. It’s a focused challenge designed to help members actually implement the strategies that make sales happen with less effort, less energy, and less constant showing up.

This month’s challenge was Sales-Boosting Lead Magnets. Members spent the week building a brand new freebie from scratch, or breathing life back into one that had gone a bit stale, using the Strategic Freebies framework so the freebie does proper work for their business.

If you’ve ever created a lead magnet that picked up subscribers and then… nothing, you’ll know why this one matters. A lot of people end up with a list full of people who downloaded a thing but never go on to buy anything, because the freebie isn’t actually connected to the paid offer it’s meant to lead to.

That’s the gap this challenge was designed to close. By the end of the week, members had freebies that genuinely help their people AND naturally guide them towards the right paid offer when the time is right. Which means the lead magnet carries on doing its job in the background, instead of just sitting there as a one-off download.

Why Your Freebie Should Be Doing Two Jobs at Once

The freebies that keep working for you are the ones built with the paid offer in mind from the start. They genuinely help the person who downloads them, AND they set up the next natural step, so the path from “free thing” to “paid thing” feels easy rather than jarring.

This is the heart of how I think about sustainable sales. You build the asset once, set up the path properly, and it carries on doing the work for you, even on the days when you don’t have the energy to be actively selling.

When a lead magnet is set up this way, you stop having to push so hard on launches and live promotion to make sales happen. Your list does more of the warming up for you. And the people who eventually buy from you arrive already feeling like they know what you’re about.

That’s the shift we were going for this week. And these members showed up and did it. The 9 lead magnet examples below show what that looks like in practice across very different niches.

Here’s what my members did during the week:

• Created brand new freebies designed to lead to a specific paid offer
• Refreshed existing lead magnets that had gone stale, so they’re working again
• Used the Strategic Freebie Builder AI bot to brainstorm and shape ideas faster
• Worked through fears and mental blocks about putting something new out there
• Got clear on which paid offer their freebie is actually warming people up for
• Submitted their freebies for me to share with my audience

To celebrate my members taking action, I’m sharing some of their offers with you below. Go check them out, they’re all great!

Feedback for the Get It Done Week

“The added input, clarity, and timeframe of the Get It Done weeks is invaluable, and the live kick-off calls always help me unlock whatever was holding me back beforehand. They’re an invaluable part of the Soulful Sales Society.” ~ Megan

“Thanks Ruth, this was so helpful as always to get something done that needed doing! I got loads of updates done over the challenge week, and your Strategic Freebie Builder gpt was so helpful speeding things up and ensuring that everything leads much better from my freebie to my membership 😀” ~ Jane

“I enjoyed this GIDW. I’m relaunching my membership and it was good to get a new freebie done to help promote it.” ~ Johnna

“Before watching the lessons I had no idea how I was going to do this. The lessons on both the Sales and Aligned AI groups were super valuable. I can’t wait to create more freebies now. This used to take so long.” ~ Julissa

“I was uncertain that I could do it, and afterwards I was feeling confident and great. I surprised myself!” ~ Chelsea

9 Free Offers
from My Members

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