I recently ran a live $10 Strategic Freebie Bootcamp. The challenge? Create a freebie in the simplest way possible, over the course of just 1 week, and be intentional about how you tie it into your free offers. As a reward for getting it done, I’m sharing some of my students’ amazing freebies here!
What is a “Strategic Freebie”?
Every freebie is strategic to some degree if you’re using it as a way to connect with your audience, invite them to sign up to your mailing list & give them a taste of working with you.
However, during my Strategic Freebie Bootcamp I was asking participants to be super-intentional about their freebie topic and scope, so that it was (a) very useful to their right people in the least overwhelming way possible and (b) specifically linked to what they sell as a “natural next step”.
In short, strategic freebies are:
- Easy for the subscriber to implement
- Designed to deliver a tangible win
- And as easy as possible for us to create (often repurposed from content we’ve already created for our paid offer)
As an accountability incentive, I am sharing some of my student freebies with you below. Go check them out, they’re all awesome!
58 Freebies From My Students
What They Thought About The Strategic Freebie Bootcamp
“I’ve been putting off revamping this freebie for ages, mostly because I made it feel way bigger than it actually was. Ruth’s simple reminders and nudges of what to do was just the motivation I needed to tackle this!” ~ Michelle
“I feel clearer and more strategic about why I’m doing it and who I want to attract.” ~ Sarah
“This bootcamp was so good! Before the bootcamp, it seemed overwhelming. Your step-by-step daily training and accountablity was just what I needed!” ~ Keitha
“I was really struggling with finding something that was a strategic freebie that led to a paid offer. After working through the course and getting feedback from Ruth and other creators, I was able to come up with the great opt-in which I’m really excited to share!” ~ Lindsey
“You run SUCH great challenges, it’s motivational and also not so much work that I can’t fit it around my other commitments. Plus you gather such cool businesspeople in your courses.” ~ Katrina
“I had already started this freebie when I started the bootcamp and spent a couple of weeks fixated on creating the copy, sales page, title, etc. however, I now realize there is a faster and more efficient way.” ~ Paulette
“Although I know this bootcamp was mainly for freebies, I know that the skills I learned can also help me to better position my paid products as well.” ~ Arcadia
“My freebie has been on the back burner for me for months and I wasn’t sure how to proceed with it. Without the challenge it probably wouldn’t have seen the light of day for many more months.” ~ Jo
“Ruth has a way of breaking things down into bite-sized pieces of information that makes it easy to see progress every day. I started this bootcamp feeling creatively dry and overwhelmed. By the end, not only did I have a new freebie I felt proud of, but I also had about 10 more ideas! I highly recommend this course!” ~ Yael
“The bootcamp provided structure and motivation to get a new freebie done quickly, instead of overthinking it and taking FOREVER.” ~ Stephanie
