Episode #29: Sas Petherick on Redefining Leadership, Self-Compassion & the Archetypes of Self-Doubt

If there’s one thing I’ve learned about running my own business it’s that it brings all of your doubts and issues right to the surface. And the topic has come up in a huge number of the interviews I’ve done for this podcast so far. Which is why I wanted to talk to Sas Petherick – a self-doubt coach and researcher – all about this, and whether self-doubt is more common for those of us who run our own businesses.

Show Notes

If there’s one thing I’ve learned about running my own business it’s that it brings all of your doubts and issues right to the surface. And the topic has come up in a huge number of the interviews I’ve done for this podcast so far. Which is why I wanted to talk to Sas Petherick – a self-doubt coach and researcher – all about this, and whether self-doubt is more common for those of us who run our own businesses. I particularly enjoyed the chat we had about breaking the traditional mould of leadership as business owners, as well as Sas’s advice for not letting self-doubt about one area of your business make you want to give up on it entirely. We also talked about her amazing self-doubt archetypes quiz, building a sales funnel in a nice way, and the effect this has had on her business. Talking to Sas was just brilliant, so I hope you enjoy it as much as I did.

“Most of the research suggests that around 70-80% of us have stated that we have experience self-doubt” – Sas Petherick

Some of the things we talked about:

  • Sas’s journey to coaching from the corporate world to academic research and working with people one-to-one and in courses
  • Specific ways in which self-doubt shows up for business owners (and probably affects almost everyone else too)
  • Why we believe we don’t fit the mould for leadership, and how we can redefine that for our businesses 
  • Stopping one area of self-doubt from making us feel terrible about our entire businesses
  • An example of self-doubt from Sas’ own business
  • Recognising the patterns of self-doubt when we start something new or different
  • How Sas came up with her self-doubt archetypes and the work that was involved in bringing it to life
  • Creating a quiz from the archetypes and the results she has seen for her mailing list after turning this into a “nice” funnel
  • The importance of having a team to make things like the archetypes quiz happen

Links from this episode:

Other episodes you might like:

“We as self-employed business owners get to decide ‘where do I want to show up for my business?’ ‘Where do I want to lead?’” – Sas Petherick

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