2022 Intentions & Word of the Year

It may be February, and it may have taken me a whole month to share this with you all, but I can already feel myself calibrating to some powerful intentions I set myself at the beginning of 2022. They are so much less about doing, and much more about being. Plus I have chosen a word of the year that is already serving me so well. Let's dive in.

 

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Ruth Poundwhite 0:00
It may be February and it may have taken me a whole month to share this with you all. But I can already feel myself calibrating to some powerful intentions that I set myself at the beginning of 2022. They are so much less about doing, and so much more about being plus, I have chosen a word of the year that is serving me so well. So let's dive in. You're listening to quietly ambitious with conversations about how it really feels to build a business that honours your whole self unapologetically. And that includes who you are, how you feel, what you really desire, the impact that you want to create, and importantly, the money you want to make. I'm your host, Ruth Poundwhite. And my superpower is supporting sensitive and ambitious humans to make more money by fully expressing and owning all of who they are. And let's dive in.

Ruth Poundwhite 0:59
Hi, and welcome back to another solo episode of The quietly ambitious podcast. Now I know it's not for everyone, but personally, I love the energy of a new year and all of the goal setting stuff that comes with it. However, if you have listened to my 2021 year and review, you will know that I was so not ready and raring to go. Come January 1 this year. So I took my time, I focused on reflecting back at a pace that felt good to me, which I share more about in my year in review. And I'm so glad I did. So so glad. But once again, the time has come to get publicly intentional about how I want to feel and how I want to be in the year ahead. So here is my list of what I want more of in 2022. And I'm going to share with you my word of the year at the end of this episode to which honestly is already working its magic for me. So let's start with the big one and the bold one more money, I am going to completely own it. I grew steadily in 2021. But my intention is to make a lot more money in 2022. I desire the choice and the freedom that making more money brings me and not to mention the power of money enabling me to be more deeply supported in all areas of my life. And importantly, I choose to make this happen without sacrificing myself in order to get their abundance all areas as my mentor Suzy Ashworth would say, I also desire honestly. And the reason I'm including this is I desire to normalise the conversation around especially female business owners making more money, doing incredible things with that money being supported with their money spending it the way they want to spend it and having choices in life. I want to normalise the conversation around women in business making money. So how I desire to make this possible for myself is basically by scaling what I've already created. So selling more evergreen courses, I have lots of courses and you can see them all at Ruth poundwhite.com forward slash everything literally has everything I do on that page. So yeah, selling whatever, again, courses inviting more people into My rest and rights group programme. And by the way, rest and rise is changing a bit very soon, potentially not quite ready when this episode goes out. But now is definitely the time to join. Honestly, if the stuff I'm sharing in today's episode speaks to you then check it out, please do have a look. Because things are about to change in a really good way. But it just means that the price is gonna go up a bit. And the options for how you can work with me are changing a bit. And yeah, I'm also going to be raising my prices across the board. So basically, knowing that my time is the most valuable asset that I have in my business and knowing that raising my prices is in alignment with my desire not just to make more money, but to do it in a way that supports who I am and the life that I have decided to create for myself. The great thing for me is that I already have the ecosystem in place to make so much more possible in my business. So it's simply a question of when. And honestly when I was writing this out, I just got such an excited feeling in my body. Like there are moments when you you step back from what you're doing, and you just look at everything you've created so far. And that is how this made me feel like I have created so much good stuff, and it is incredible. And so much more is possible from all of that. So yeah, that's my first intention for 2022 more money. Secondly, more self trust. So I talk a lot about what I call radical entrepreneurial self trust or rest for short. I talk about a lot about why this is important. It is what allows us to own what we desire, and to take the necessary steps to go where we want to go. It's what allows us to claim the unique magic that only we can bring to the table in our businesses, and to speak to our dream clients from a place of really trusting that we are the right person for our right people. And these are things I teach about in my courses, the magic of view and connected content. Radical entrepreneurial self trust is also what allows us to figure out our unique path, our unique message, and to trust ourselves to follow through on decisions that support where we want to go. But the thing with radical entrepreneurial self trust is it's not something that you magically figure out one day, it's not something that you just achieve, and you're done. It is a continuous journey and the process. And I have started to see some of the limits of the current stage of my journey with radical entrepreneurial self trust. Yes, I have allowed myself to claim so much more of who I am and what I want, than I ever would have even a few years ago. So, so important to acknowledge that. But the question that is coming up for me lately is, who am I to ask for even more? Who am I to want this? Who am I to go for this? These questions have been coming up for me loud and clear, again, especially as a response to me deciding to raise my prices even higher. And I've been battling with this decision internally, by the way, I know it's completely aligned. But my brain is asking me the questions Who am I to do this? So basically, this year, I am committed to doing the work to lean into even more levels of trusting who I am and what I deserve, even though it feels uncomfortable at first. And I think the first part is really important technology. This work isn't comfortable, there are loads of layers. But one day what you thought was like the absolute most massive thing you ever could have wanted to aim for just becomes like normal, right? And that is so cool. But yes, it's uncomfortable when you're going to the next layer. And the other thing is, I also trust that when we do this work for ourselves, we pave the way for others to do the same, which is really why I'm sharing this all publicly. A lot of the stuff I'm saying, by the way, feels quite audacious and a bit like, Oh, what are people gonna think when they hear this, but I trust that the right people will hear this and be supported in their own journey from hearing me talk about this, too.

Ruth Poundwhite 7:54
So the next thing on my list is more honesty. So learning to truly trust myself means being radically honest with myself. Where am I telling myself a story? Where am I behaving from a place of fear? Where is my self protection no longer serving me? What do I need to clear in order to feel whole right now? Now, obviously, as a coach, I've been doing this work for a while, right? Of course I have. But like what I was just saying, there are always new layers to peel back once you are ready, and I am ready. I am declaring it publicly I am ready for more honesty, self honesty. Now, it's really important to say here that this isn't coming from a place of wishing to be different or berating myself for limiting my own success or getting in my own way. We all do this stuff, right. And we all have these stories and fears. This is coming from a place of listening to myself in a way that I never have before. And wanting to be more of who I already am. When the stories aren't there when the fears aren't there, who I am deep down already. So when I really listen in, I hear what those old stories are trying to tell me. I hear how those excuses are trying to keep me safe. And I learned something more about who I am underneath all that stuff. And crucially, I get to make an empowered decision about whether I'm ready to let go of those stories or not. And sometimes we're not ready. And that's important to acknowledge as well. And by the way, this is the space that I really love working on with my clients, like radical honesty and self trust don't quite sound as sexy as like five figure launches and making all the money you want to make. But it is such it's just magical. When I see my clients start to trust in themselves more, somebody who is willing to be honest and who is learning to trust and accept themselves has so much more power to do what they're meant to do in this world. And the ripple effect of that is huge. And like I said, if this is speaking to you, if this is what you desire in 2022, then please do get in touch. And let's talk about working together. Because like I said, I'm about to make a big bold move with my pricing. So get in touch now, now is always the best time, if you get in an urge, anyway, if you're ready for it, and if you're not ready, then trust that it will happen when you are. Okay, so the final thing on my list is more acceptance of now. So I kind of wrote a version of this in my intentions posts that I did for 2021, which was about doing less and creating more space, kind of in my head. But I have learned so much more about myself over the past 12 months, and I have such a better understanding of why I do in the first place. Which is why I needed to include a version of this again. So yes, I want to make big things happen in my business. Yes, I want to create new levels of financial freedom. Yes, I want to live an extraordinary life. And by extraordinary, I don't necessarily mean all the big, bold, massive things. I basically just mean a lifetime of constant cotton consciously if I could get my words out, consciously chosen for myself each step of the way. So yes, I want all of that stuff. But the key is that this all needs to come from a place of wholeness and acceptance of what is right now.

Ruth Poundwhite 11:47
This is what I mean of accepting right now where I am right now who I am right now, what's showing up for me right now, what is right now. So my shadow self often shows up as striving doing and overachieving. And I know that a lot like lots of people don't expect me to say this, given that I speak so much about listening to yourself resting and all of that stuff. But this is why I talk about it. Like, I know that this is the learning of my lifetime, and I get to share it share the journey with my people. So striving and doing as a means to feel better about myself and or block out other things that are going on in life is a learned behaviour for us, right? It's something that has fulfilled a very important role in supporting us to feel safe, to feel secure, and to keep going in times of stress, or in response to things that were happening in our lives. And so we still get to love that part of ourselves, I still love that part of myself, knowing that I am also making conscious choices to operate in a different way every day. And again, this is a journey. It's not a destination that I expect to achieve this year. But I look forward to hearing where I am in a year's time from now. And finally, my word for 2022. So I started this year with absolutely no idea what my word would be. So I basically just asked the universe to give it to me and the universe delivered. It just popped into my head. And my word for 2022 is embody. So what does it mean to embody? I mean, this is literally just what it means to me. I don't know if it fits with the dictionary definition, that doesn't matter. So embody for me means that my insides match my outsides, it means being more in my body and less in my head. It means practising what I preach and claiming my unique magic, it means that I am living in alignment and integrity with my values and desires. And it doesn't mean doing all of this perfectly because I am human. After all, I'm not going to embody my work all of the time, that is not an expectation that I'm willing to place on myself. So honestly, the meaning of embody is kind of really simple to me. But in practice, I know it is not always going to feel that way. Because resistance and fear are going to show up in so many different ways. Like what if I fail? What if I spend so much time being that I don't do enough and make things happen? What if practising what I preach isn't good enough, all of that stuff will come up along the way. But honestly, one month in and I can't tell you how much this word is supporting me. One word is all it takes sometimes to remind myself that I already have everything I need. I just need to embody it. I get to be at now. So those were my intentions and that was my word for the year. I would love to hear from you whether this resonates if you're getting the nod To work together this year, then please get in touch. Now, you can always sign up now to start in a couple of months time, if you need a bit of a well, if there's a reason why you need to wait, or you want to stretch out the payment plan a little bit. But please do get in touch now before the prices go up again. And like I said, I absolutely love working with people when it comes to the self trust, embracing who they are embracing their unique magic and then watching all the magical things that come to life as a result of that, including making the money that you desire to make in your business. So please do get in touch. And yeah, let me know if any of this resonated let me know on Instagram at Ruth Poundwhite and I will speak to you again soon. Thank you so much for listening to another episode of quietly ambitious. If you have a moment to rate and review know that it really does make a difference. And if you'd like to carry on the conversation, then you can connect with me on Instagram at Ruth Poundwhite Join me in the Facebook group or my personal favourite. Sign up to my newsletter letters to quietly ambitious humans. Just go to Ruth poundwhite.com forward slash newsletter to subscribe and keep doing what you're doing because your work really does matter.

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2022 Intentions & Word of the Year

I know it's not for everyone, but I love the new year and all the goal setting that comes with it. But this year, just like last year, I was so not ready and raring to go come January 1st. So I took my time, I focused on reflecting back at a pace that felt good to me, and I'm glad I did. But once again it's now time to get (publicly!) intentional about how I want to feel and be in the year ahead. Here's my list of what I want more of in 2022, and you'll find my word for the year at the end of this post (which is already working magic for me!).

More Money

I'm going to completely own it – having grown steadily in 2021, my intention is to make a lot more money in 2022. I desire the choice and freedom that making more money brings me, not to mention the power to be more deeply supported in all areas of life, and I choose to make this happen without sacrificing myself in order to get there. I also desire to normalise the conversation around female business owners specifically making more money and doing incredible things with that money.

How I desire to make this possible is by scaling what I have already created – selling more evergreen courses, and inviting more people into my REST & Rise group programme – and by raising my prices, knowing that my time is the most valuable asset I have in my business. The ecosystem is already in place to make so much more possible, so it's simply a question of when (which, writing that out here, feels so exciting!)

More Self-Trust

I talk a lot about the importance of what I call Radical Entrepreneurial Self-Trust (or REST for short). It's what allows us to own what we desire and take the necessary steps to go where we want to go. It's what allows us to claim the unique magic that only we bring to the table in our businesses, and to speak to our dream clients from a place of really trusting that we are the right person for our right people (which I teach about in my Magic of You and Connected Content courses). It's what allows us to figure out our unique path, our unique message, and to trust ourselves to follow through on decisions that support where we want to go.

But Radical Entrepreneurial Self-Trust is not just something you magically figure out one day. It's a continuous journey and a process, and I am starting to see the limits of my current stage on the journey. I've allowed myself to claim so much more of who I am and what I want than I ever would have even a few years ago, but the question of “who am I to ask for even more?!” is coming up loud and clear for me again as I'm about to raise my prices even higher. So I am committed to doing the work to lean into even more levels of trusting who I am and what I deserve, even though it feels uncomfortable at first. (And I also trust that when we do this work for ourselves, we pave the way for others to do the same.)

More Honesty

Learning to truly trust myself means being radically honest with myself. Where am I telling myself a story? Where am I behaving from a place of fear? Where is my self-protection no longer serving me? What do I need to clear in order to feel whole right now? As a coach, I've been doing this work for a while, of course, but there are always new layers to peel back once you're ready. And I am ready!

This is not coming from a place of wishing to be different or berating myself for limiting my own success. This is coming from a place of listening to myself in a way that I never have before, and wanting to be even more of who I ralready am. When I really listen in I hear what those old stories are trying to tell me, I hear how those excuses are trying to keep me safe, and I learn something more about who I am. And, crucially, I get to make an empowered decision about whether I'm ready to let go of those stories or not.

(By the way, this is the place where I love working on most with my clients. Radical honesty and self-trust don't sound as sexy as making the money you want to make or having big launches. But it is magic when I see my clients start to trust in themselves more. Somebody who is willing to be honest, and who trusts and accepts themselves, has so much more power to do what they are meant to do in this world, and the ripple effect of that is incredible).

More Acceptance of Now

I wrote a version of this in my intentions post for last year, about doing less and creating more space. But I have learnt so much about myself over the past 12 months and have such a better understanding of why I do that I need to include this again. Yes, I want to make big things happen in my business, and create new levels of financial freedom. Yes, I desire to live an extraordinary life – and by that I don't necessarily mean a life that's all about big, huge things… more a life that I have consciously chosen at each step of the way. But the key is that this all needs to come from a place of wholeness and acceptance of what is right now. 

My shadow often shows up as striving, doing and over-achieving. Lots of people don't expect me to say this, given that I speak so much about rest and feelings, but that's why talk about it, knowing that this is the learning of my lifetime and I get to share the journey with my people. Doing as a means to feel better about yourself and/or to block out other things that are going on in life is a learned behaviour, and something that has fulfilled a very important role in supporting us to feel safe, secure and to keep going in times of stress. And so I love that part of myself, knowing that I am also making conscious choices to operate in a different way.

& My Word for 2022

I started the year with no idea what my word would be. So I asked the universe to send it to me, and the universe delivered. My word for 2022 is embody.

What does it mean to embody?

  • It means that my insides match my outsides
  • It means being more in my body and less in my head
  • It means practicing what I preach and claiming my unique magic
  • It means that I am living in alignment and integrity with my values and desires
  • It doesn't mean doing all of this perfectly, because I am human after all!

The meaning of embody is so, so simple to me, but in practice I know it won't always feel that way. Because resistance and fear shows up in so many different ways. But what if I fail? But what if I spend so much time being that I don't do enough? But what if practicing what I preach isn't good enough?!

One month in and I can't tell you how much this word is supporting me. One word is all it takes sometimes to remind myself that I already have everything I need, I just need to embody it. I get to be it.

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When you subscribe to updates you get access to 3 bonus episodes of the podcast – exclusively for email subscribers – that dive behind the scenes of my business (I talk about failures, money, community & more!)