The 200 member experiment ⚡
go behind the scenes as I share the real, messy and honest strategy and mindset shifts to hit my 200 new member goal
Want to see what it really looks like to build recurring revenue without relying on social media (or burning out)?
When membership growth felt stagnant – especially in low-energy seasons & less-than-ideal launches – I set a bold, scary goal…
Bring in 200 new members, sharing honest behind-the-scenes updates along the way including…
✨ the exact experiments I used to grow by 200+ members in 6 months, mostly by email as I quit social media for the duration
✨ how I’m setting up evergreen systems so that all roads lead to recurring revenue (while still selling other offers too)
✨ the real mindset work behind staying consistent with a huge goal to massively increase recurring revenue (even when it felt impossible)
Introducing the…
200 MEMBER EXPERIMENT
Building sustainable, recurring revenue doesn’t come from one magical launch or one perfect offer. It comes from what you keep doing behind the scenes.
Which is why in “The 200 Member Experiment” I share exactly what I did, in real time, to grow by 200+ members (without social media).
Here are some of the experiments I shared in the 6 months…
⚡️ The one shift that let me sell my membership every day (without constant launching burnout)
⚡️ How I brought in 48 new members in a weekend with an offer I almost didn’t run (and what I learned from the experiment that brought in… one)
⚡️ How I grew alongside running a summit, serving clients, and chronic fatigue
⚡️ What happened when I finally started tracking my churn (including cancellation numbers from my trial)
⚡️ The small experiments I used to stack my revenue, bringing in thousands of dollars of lifetime value
Receive ALL past updates instantly (now that – spoiler alert – I’ve met my goal!)
(PLUS: Bonus lessons on my Top 5 Lessons Learned, 10 membership sales experiments workbook, and a Q&A wrap-up session)
☑️ Instant access to all updates in the member area
☑️ Stay updated in the way that works best for you: by email, written lessons or the private podcast
☑️ 3 juicy bonuses:
(1) Top 5 lessons learned from my experiment
(2) Workbook: 10 membership sales experiments
(3) Submit your questions for a bonus Q&A session
☑️ Lifetime access to all updates: revisit the process anytime
☑️ Invite to my Soulful Sales community – for extra support & community if you want it
JUST $99 OR 2X PAYMENTS OF $49.50
I’m Ruth – a 6-figure copywriter turned business coach & mentor to heart-led & driven service-based business owners and coaches, author of the book ‘quietly ambitious’, and host of the quietly ambitious podcast.
I believe in business as a vehicle for self-expression and meaningful impact in the world. And to make that possible, you need to market your business in integrity with your full self (thoughtful, complex, brave, scared, overwhelmed, ambitious, awkward, & everything in between). Magic can happen when you break the rules and do things differently!
PS. I’m also a massive introvert, feminist, and 90s-music fan. I currently live in the South East of England, with my husband Chris and my son Rowan.
