Every month in the Soulful Sales Society membership I encourage my students to implement different selling strategies. This month was all about creating a soulful tripwire – an offer that is shown immediately to new free subscribers, in a way that aligns with our values. As a reward for doing it, I’m sharing some of their amazing freebies and low cost offers here!
Soulful Tripwires = Selling Your Way
We recently wrapped up a Tripwire Challenge inside the Soulful Sales Society, where members created simple, automated offers designed to sell behind the scenes. Here’s what we focused on during the challenge:
✨ Adding ease to your ecosystem: Tripwires are small but mighty. They let the right people take the next step with you – immediately after opting in for something free – without pressure or pushiness.
✨ Keeping it simple + sustainable: We worked with what members already had – current courses, past workshops, mini offers, even summit talks – and turned them into low-cost tripwires that quietly make sales in the background.
✨ Doing it your way: A big part of the challenge was rewriting the rules. For example, I like countdowns myself, but some of my members don’t and aren’t using them! Even sales funnels get to reflect your values.
And because we honour different seasons and capacities, some members chose to do the self-paced Sell Every Day Challenge instead, focusing on showing up gently and consistently in ways that felt good for them.
As an accountability incentive for completing their tripwire (or their sell-every-day actions), I’m sharing some of my members’ beautiful freebies and low-cost offers with you below. Go check them out – they’re all awesome!
13 Offers from My Members
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What They Thought About The Tripwire & Sell Every Day Get It Done Weeks
“Ruth’s get it done weeks are clear, easy to action, and implementable. I was worried I would be overwhelmed, but I felt held and guided through each step with small daily actions that felt easy and do-able.” – Suzanne
“I always love having a deadline and incentive to ‘get things done’ and Ruth’s are always the perfect thing for me to do it. So glad I joined and managed to GET IT DONE!” – Katie
“As always, Ruth made this process so simple and straightforward. Her training covered everything we need to know to create a tripwire and also gave us the opportunity to ask questions. Easy peasy!” – Tina
“The sell every day challenge felt a lot more ease-filled than I was expecting. And, it can be done in ways that don’t feel filled with pressure. It’s all about standing in the power of presence, and “being” a business owner – we all start somewhere, and although I’ve been selling and running my business for 7 years – this was a refreshing approach to try something new.” – Heather
