Every month inside the Soulful Sales Society membership, we run a themed Get It Done Week designed to help members make real progress – with less stress, more ease, and a LOT more self-trust.

This month was the freebie to buyer challenge: creating the pathway that turns someone who downloads your freebie into someone who actually buys from you. Whether that’s a tripwire offer, a welcome sequence, or both – this is the infrastructure that makes your freebie work for your business instead of just sitting there.

And here’s the thing: most of us have a freebie. Fewer of us have what comes after it. That’s what this challenge was about.

What Happens When Your Freebie Actually Leads Somewhere

Most freebies are doing half a job. They attract someone, deliver some value, and then… nothing. There’s no immediate offer, just a growing list of people who downloaded something once and never heard a compelling reason to buy.

A tripwire or welcome sequence fixes that – not by being pushy, but by being clear. The right low-cost offer at the right moment (right when someone joins your world) makes it way more likely they’ll buy from you now AND later. And a welcome sequence that nurtures and sells means you’re not choosing between building trust and making money. You’re doing both, automatically, in the background.

Here’s what my members did:

• Created or refined their tripwire offer to make it genuinely aligned with their values (not just a token low-cost thing)
• Built or updated their welcome sequence to include real selling, without pressure
• Repurposed existing content instead of starting from scratch
• Got clarity on their funnel so they can actually drive traffic to it now
• Overcame perfectionism and got something live rather than waiting for it to be perfect

To celebrate my members taking action, I’m sharing some of their offers with you below. Go check them out – they’re all great!

Feedback for the Get It Done Week

“Get It Done Week was the kick in the pants I needed to move from having the vague idea of ‘I want to create a tripwire’ to a timeframe and framework to actually doing it. Ruth’s emphasis on creating something that aligns with your values also made this more fun to lean into and less gross-salesy.” ~ Cortney Loui

“I love how these monthly challenges unfailingly make me first think that I won’t have time for them, but then Ruth makes it all easy and possible, and so I completed yet another one, and I’m actually building my business and making progress every month.” ~ Jessica Tefenkgi Ruelle

“I’m a highly self-motivated person who plans my work and weeks exactly in advance – but the Get It Done Weeks have still been a game-changer for me, especially in helping me overcome perfectionism and use what I’ve got now, not wait until I’ve got a perfect system. I love it!” ~ Megan Kerr

“Ruth’s Get It Done Weeks are worth the cost of the entire membership. I do them every month, and they keep me moving forward in my business.” ~ Yael Dubin

“The welcome sequence template really helped me design a more aligned welcome sequence for my offer. The tripwire wizard also helped a lot with brainstorming the freebie ideas. I’m really glad I did this. I feel like I can set up ads now for that offer because I have a clean, simple funnel for it that I’m quite positive would work great.” ~ Toroti

11 Mostly Free Offers
from My Members

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